Snap Inc. (SNAP) Gross Margin: 55.77%
Is Snap Inc.’s gross margin high or low?
Snap Inc.'s gross margin of 55.77% is in line with its 5-year average of 55.63%, around the middle of its 5-year range (52.82%–60.55%).
The gross margin for Snap Inc. (SNAP) is 55.77% as of Wednesday, June 10, 2026. It is above its 12-month average by 2.50% (54.41%).
SNAP Gross Margin Chart
SNAP Average Gross Margin Chart
SNAP Current vs Average Gross Margin Chart
SNAP Gross Margin Metrics
GROSS MARGIN
55.77%
GROSS MARGIN AVG TTM
54.41%
GROSS MARGIN AVG 3Y
55.87%
GROSS MARGIN AVG 5Y
55.63%
GROSS MARGIN AVG 10Y
18.58%
GROSS MARGIN AVG 15Y
18.58%
GROSS MARGIN AVG 20Y
18.58%
CURRENT VS TTM AVG
+2.50%
CURRENT VS 3Y AVG
-0.17%
CURRENT VS 5Y AVG
+0.25%
CURRENT VS 10Y AVG
+200.09%
CURRENT VS 15Y AVG
+200.09%
CURRENT VS 20Y AVG
+200.09%
SNAP Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Snap Inc. (SNAP) | $9.10B | 55.77% | 54.41% | 55.87% | 55.63% |
| The Trade Desk, Inc. (TTD) | $9.07B | 77.83% | 79.66% | 80.68% | 80.47% |
| Zillow Group, Inc. Class C (Z) | $8.15B | 73.34% | 75.28% | 77.55% | 79.89% |
| Pinterest, Inc. (PINS) | $14.47B | 79.86% | 79.75% | 78.19% | 77.61% |
| Roku, Inc. (ROKU) | $17.27B | 44.19% | 43.84% | 44.37% | 45.65% |
| Charter Communications, Inc. (CHTR) | $19.45B | 43.26% | 46.14% | 43.65% | 41.75% |
| Reddit, Inc. (RDDT) | $33.69B | 91.37% | 90.84% | 88.03% | 85.52% |
| Electronic Arts Inc. (EA) | $50.95B | 78.99% | 79.14% | 77.89% | 76.40% |
| Comcast Corporation (CMCSA) | $85.63B | 70.13% | 70.91% | 70.03% | 69.18% |
| Spotify Technology S.A. (SPOT) | $103.45B | 32.31% | 31.06% | 28.18% | 27.51% |
Gross Margin Analysis
Gross Margin
55.8%
(Revenue - COGS) / Revenue
Snap Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Snap Inc. Gross Margin FAQ
- What is the gross margin for Snap Inc. (SNAP)?
- The gross margin for SNAP stock is 55.77%.
- Is Snap Inc.'s gross margin high or low?
- Snap Inc.'s gross margin of 55.77% is in line with its 5-year average of 55.63%, around the middle of its 5-year range (52.82%–60.55%).
- What is the TTM average gross margin for Snap Inc. (SNAP)?
- The TTM average gross margin for SNAP stock is 54.41%.
- What is the 3Y average gross margin for Snap Inc. (SNAP)?
- The 3Y average gross margin for SNAP stock is 55.87%.
- What is the 5Y average gross margin for Snap Inc. (SNAP)?
- The 5Y average gross margin for SNAP stock is 55.63%.
- What is the 10Y average gross margin for Snap Inc. (SNAP)?
- The 10Y average gross margin for SNAP stock is 18.58%.
- What is the 15Y average gross margin for Snap Inc. (SNAP)?
- The 15Y average gross margin for SNAP stock is 18.58%.
- What is the 20Y average gross margin for Snap Inc. (SNAP)?
- The 20Y average gross margin for SNAP stock is 18.58%.
Snap Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 54.97% |
| 2024-12-31 | 53.85% |
| 2023-12-31 | 54.10% |
| 2022-12-31 | 60.55% |
| 2021-12-31 | 57.49% |
| 2020-12-31 | 52.82% |
| 2019-12-31 | 47.78% |
| 2018-12-31 | 32.33% |
| 2017-12-31 | 13.03% |
| 2016-12-31 | -11.66% |
| 2015-12-31 | -210.83% |
Related Metrics
About Snap Inc.
Snap Inc. is a global technology company focused on cameras, serving users across North America, Europe, and other international regions. Its primary product is Snapchat, a powerful camera application that facilitates visual communication through short videos and images. This app boasts several key features, including its Camera function, Communication tools, Snap Map, Stories, and Spotlight. In addition to its software, Snap Inc. develops Spectacles, smart glasses designed to integrate with Snapchat for capturing media from a first-person perspective. The company also offers a comprehensive suite of advertising products, encompassing augmented reality (AR) ads and various Snap ad formats like single image/video, story, collection, and dynamic ads, as well as commercials. Founded in 2010, the company initially operated as Snapchat, Inc. before adopting the name Snap Inc. in September 2016. Its headquarters are located in Santa Monica, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Evan T. Spiegel