Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 2.43%.
YIELD ON COST (YOC)
2.43%
SBUX now pays $2.48 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-06) | $56.02 | 4.43% |
| 5 years ago(2021-09-14) | $118.86 | 2.09% |
| 3 years ago(2023-09-05) | $96.84 | 2.56% |
| 1 year ago(2025-09-09) | $83.81 | 2.96% |
| Buying today(at $100.50) | $100.50 | 2.43% |
Projection: starting from today's 2.43% yield, assuming the dividend keeps compounding at 7.4% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
2.43%
In 3 years
3.01%
In 5 years
3.48%
In 10 years
4.97%
Try your own purchase price, dividend and growth rate for Starbucks Corporation (SBUX).
Starting Yield
2.47%
Ending YOC
7.66%
Year 15 Dividend
$7.69
Cum. Dividends Recd.
$71.72
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $2.48 | N/A | 2.47% | $0.00 |
| Year 1 | $2.67 | +7.84% | 2.66% | $2.67 |
| Year 2 | $2.88 | +7.84% | 2.87% | $5.56 |
| Year 3 | $3.11 | +7.84% | 3.09% | $8.67 |
| Year 4 | $3.35 | +7.84% | 3.34% | $12.02 |
| Year 5 | $3.62 | +7.84% | 3.60% | $15.64 |
| Year 6 | $3.90 | +7.84% | 3.88% | $19.54 |
| Year 7 | $4.21 | +7.84% | 4.19% | $23.75 |
| Year 8 | $4.54 | +7.84% | 4.51% | $28.28 |
| Year 9 | $4.89 | +7.84% | 4.87% | $33.17 |
| Year 10 | $5.28 | +7.84% | 5.25% | $38.45 |
| Year 11 | $5.69 | +7.84% | 5.66% | $44.14 |
| Year 12 | $6.13 | +7.84% | 6.10% | $50.27 |
| Year 13 | $6.62 | +7.84% | 6.58% | $56.89 |
| Year 14 | $7.13 | +7.84% | 7.10% | $64.02 |
| Year 15 | $7.69 | +7.84% | 7.66% | $71.72 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
