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Roku, Inc. (ROKU) EV/Sales Ratio: 3.31x

Is Roku, Inc.’s EV/Sales ratio high or low?

Roku, Inc.'s EV/Sales ratio of 3.31x is 32% below its 5-year average of 4.90x, near the low end of its 5-year range (1.30x–32.31x).

The EV/Sales ratio for Roku, Inc. (ROKU) is 3.31x as of Wednesday, June 10, 2026. It is above its 12-month average by 9.42% (3.03x).

ROKU EV/Sales Ratio Chart

ROKU EV/Sales Ratio
3.31x+40.85% 1Y
Zoom

ROKU Average EV/Sales Ratio Chart

ROKU Current vs Average EV/Sales Ratio Chart

ROKU EV/Sales Ratio Metrics

EV/SALES RATIO

3.31x

EV/SALES RATIO AVG TTM

3.03x

EV/SALES RATIO AVG 3Y

2.70x

EV/SALES RATIO AVG 5Y

4.90x

EV/SALES RATIO AVG 10Y

8.83x

EV/SALES RATIO AVG 15Y

8.83x

EV/SALES RATIO AVG 20Y

8.83x

CURRENT VS TTM AVG

+9.42%

CURRENT VS 3Y AVG

+22.74%

CURRENT VS 5Y AVG

-32.48%

CURRENT VS 10Y AVG

-62.50%

CURRENT VS 15Y AVG

-62.50%

CURRENT VS 20Y AVG

-62.50%

ROKU Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Roku, Inc. (ROKU)$17.27B3.31x3.03x2.70x4.90x
Charter Communications, Inc. (CHTR)$19.45B2.07x2.34x2.60x2.99x
Pinterest, Inc. (PINS)$14.47B3.36x4.51x5.97x7.05x
Snap Inc. (SNAP)$9.10B2.00x2.68x3.93x7.78x
The Trade Desk, Inc. (TTD)$9.07B2.95x7.62x16.65x20.46x
Zillow Group, Inc. Class C (Z)$8.15B2.93x6.40x6.59x5.85x
Reddit, Inc. (RDDT)$33.69B13.78x18.99x16.87x16.87x
Electronic Arts Inc. (EA)$50.95B6.64x6.54x5.45x5.45x
Comcast Corporation (CMCSA)$85.63B1.37x1.64x1.97x2.19x
Spotify Technology S.A. (SPOT)$103.45B4.86x6.43x5.00x4.05x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Roku, Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Roku, Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Roku, Inc. (ROKU)?
The EV/Sales ratio for ROKU stock is 3.31x.
Is Roku, Inc.'s EV/Sales ratio high or low?
Roku, Inc.'s EV/Sales ratio of 3.31x is 32% below its 5-year average of 4.90x, near the low end of its 5-year range (1.30x–32.31x).
What is the TTM average EV/Sales ratio for Roku, Inc. (ROKU)?
The TTM average EV/Sales ratio for ROKU stock is 3.03x.
What is the 3Y average EV/Sales ratio for Roku, Inc. (ROKU)?
The 3Y average EV/Sales ratio for ROKU stock is 2.70x.
What is the 5Y average EV/Sales ratio for Roku, Inc. (ROKU)?
The 5Y average EV/Sales ratio for ROKU stock is 4.90x.
What is the 10Y average EV/Sales ratio for Roku, Inc. (ROKU)?
The 10Y average EV/Sales ratio for ROKU stock is 8.83x.
What is the 15Y average EV/Sales ratio for Roku, Inc. (ROKU)?
The 15Y average EV/Sales ratio for ROKU stock is 8.83x.
What is the 20Y average EV/Sales ratio for Roku, Inc. (ROKU)?
The 20Y average EV/Sales ratio for ROKU stock is 8.83x.

Roku, Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-103.31x
2026-06-093.43x
2026-06-083.51x
2026-06-053.47x
2026-06-043.57x
2026-06-033.47x
2026-06-023.62x
2026-06-013.68x
2026-05-293.71x
2026-05-283.74x
2026-05-273.76x
2026-05-263.63x
2026-05-223.57x
2026-05-213.56x
2026-05-203.53x
2026-05-193.42x
2026-05-183.53x
2026-05-153.52x
2026-05-143.58x
2026-05-133.57x
2026-05-123.63x
2026-05-113.65x
2026-05-083.69x
2026-05-073.60x
2026-05-063.64x
2026-05-053.53x
2026-05-043.58x
2026-05-013.51x
2026-04-303.60x
2026-04-293.47x
2026-04-283.46x
2026-04-273.53x
2026-04-243.55x
2026-04-233.54x
2026-04-223.65x
2026-04-213.52x
2026-04-203.67x
2026-04-173.58x
2026-04-163.45x
2026-04-153.36x
2026-04-143.27x
2026-04-133.17x
2026-04-103.14x
2026-04-093.07x
2026-04-083.10x
2026-04-073.02x
2026-04-063.01x
2026-04-022.99x
2026-04-012.90x
2026-03-312.89x
2026-03-302.69x
2026-03-272.65x
2026-03-262.71x
2026-03-252.90x
2026-03-242.92x
2026-03-232.99x
2026-03-202.85x
2026-03-192.93x
2026-03-182.92x
2026-03-172.94x
2026-03-162.91x
2026-03-132.80x
2026-03-122.90x
2026-03-113.09x
2026-03-103.08x
2026-03-093.07x
2026-03-063.08x
2026-03-053.00x
2026-03-042.98x
2026-03-032.87x
2026-03-023.00x
2026-02-273.01x
2026-02-262.85x
2026-02-252.82x
2026-02-242.67x
2026-02-232.56x
2026-02-202.71x
2026-02-192.73x
2026-02-182.75x
2026-02-172.70x
2026-02-132.74x
2026-02-122.52x
2026-02-112.68x
2026-02-102.78x
2026-02-092.70x
2026-02-062.62x
2026-02-052.62x
2026-02-042.82x
2026-02-032.88x
2026-02-022.96x
2026-01-302.93x
2026-01-293.10x
2026-01-283.11x
2026-01-273.24x
2026-01-263.32x
2026-01-233.29x
2026-01-223.32x
2026-01-213.23x
2026-01-203.18x
2026-01-163.21x
2026-01-153.25x
2026-01-143.33x
2026-01-133.43x
2026-01-123.44x
2026-01-093.45x
2026-01-083.38x
2026-01-073.43x
2026-01-063.52x
2026-01-053.57x
2026-01-023.37x
2025-12-313.37x
2025-12-303.44x
2025-12-293.46x
2025-12-263.48x
2025-12-243.44x
2025-12-233.43x
2025-12-223.41x
2025-12-193.38x
2025-12-183.44x
2025-12-173.34x
2025-12-163.45x
2025-12-153.38x
2025-12-123.33x
2025-12-113.29x
2025-12-103.26x
2025-12-093.27x
2025-12-083.14x
2025-12-053.09x
2025-12-042.90x
2025-12-032.85x
2025-12-023.03x
2025-12-012.97x
2025-11-282.98x
2025-11-262.94x
2025-11-252.91x
2025-11-242.87x
2025-11-212.86x
2025-11-202.79x
2025-11-192.86x
2025-11-182.93x
2025-11-172.98x
2025-11-143.08x
2025-11-133.08x
2025-11-123.28x
2025-11-113.31x
2025-11-103.25x
2025-11-073.16x
2025-11-063.24x
2025-11-053.27x
2025-11-043.29x
2025-11-033.37x
2025-10-313.29x
2025-10-303.02x
2025-10-292.97x
2025-10-282.99x
2025-10-272.98x
2025-10-242.90x
2025-10-232.96x
2025-10-222.89x
2025-10-212.94x
2025-10-202.90x
2025-10-172.82x
2025-10-162.86x
2025-10-152.97x
2025-10-142.83x
2025-10-132.81x
2025-10-102.75x
2025-10-092.92x
2025-10-083.02x
2025-10-073.08x
2025-10-063.19x
2025-10-033.15x
2025-10-023.15x
2025-10-013.14x
2025-09-303.03x
2025-09-293.02x
2025-09-263.01x
2025-09-252.95x
2025-09-242.96x
2025-09-232.99x
2025-09-222.99x
2025-09-193.08x
2025-09-182.99x
2025-09-172.97x
2025-09-162.95x
2025-09-152.81x
2025-09-122.84x
2025-09-112.90x
2025-09-102.85x
2025-09-092.92x
2025-09-083.00x
2025-09-052.86x
2025-09-042.92x
2025-09-032.97x
2025-09-022.88x
2025-08-292.90x
2025-08-282.94x
2025-08-272.89x
2025-08-262.87x
2025-08-252.82x
2025-08-222.83x
2025-08-212.70x
2025-08-202.63x
2025-08-192.64x
2025-08-182.76x
2025-08-152.69x
2025-08-142.60x
2025-08-132.62x
2025-08-122.49x
2025-08-112.41x
2025-08-082.45x
2025-08-072.45x
2025-08-062.51x
2025-08-052.46x
2025-08-042.54x
2025-08-012.34x
2025-07-312.84x
2025-07-302.77x
2025-07-292.71x
2025-07-282.83x
2025-07-252.70x
2025-07-242.70x
2025-07-232.71x
2025-07-222.68x
2025-07-212.76x
2025-07-182.81x
2025-07-172.74x
2025-07-162.73x
2025-07-152.67x
2025-07-142.69x
2025-07-112.66x
2025-07-102.71x
2025-07-092.65x
2025-07-082.64x
2025-07-072.63x
2025-07-032.64x
2025-07-022.58x
2025-07-012.57x
2025-06-302.63x
2025-06-272.59x
2025-06-262.58x
2025-06-252.48x
2025-06-242.48x
2025-06-232.39x
2025-06-202.39x
2025-06-182.40x
2025-06-172.38x
2025-06-162.43x
2025-06-132.16x
2025-06-122.24x
2025-06-112.37x
2025-06-102.35x
2025-06-092.34x
2025-06-062.30x
2025-06-052.17x
2025-06-042.14x
2025-06-032.11x
2025-06-022.12x
2025-05-302.10x
2025-05-292.11x

Showing the most recent 260 of 2,186 data points. The chart above shows the full history.

About Roku, Inc.

Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing. The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand. Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website. Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

San Jose, CA
3,340 employees
Communication Services / Entertainment
Sector
Communication Services
Industry
Entertainment
CEO
Anthony J. Wood