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Prudential Financial, Inc. (PRU)
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Prudential Financial, Inc. (PRU) DCF Valuation

A discounted-cash-flow model isn't meaningful for Prudential Financial, Inc. (PRU) banks and insurers carry deposits and reserves that a FCF-to-firm model wrongly treats as debt, so they're valued on book value (P/B), return on equity (ROE) and P/E. See the metrics page for the sector-appropriate valuation ratios.

Current Price

$105.96

Fair-Value Range

Market-Implied Growth

-9.2%/yr

vs +3.0% 5Y actual

Discounted Cash Flow

An editable DCF model isn't applicable to PRU — banks and insurers are valued on book value (P/B), return on equity (ROE) and P/E, not a FCF-to-firm DCF.

About Prudential Financial, Inc.

Prudential Financial, Inc. operates in both the U.S. and global markets, delivering a range of financial and insurance solutions alongside investment management expertise through its various subsidiaries. The company organizes its operations into eight distinct divisions: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. PGIM, its investment management arm, provides diverse strategies including public fixed income and equities, real estate debt and equity, private credit, alternative investments, and multi-asset class approaches. These services cater to a broad clientele, encompassing institutional investors, retail clients, and its own general account. For retirement planning, Prudential offers investment and income products designed for sponsors of retirement plans across public, private, and not-for-profit sectors. Its Group Insurance segment supplies a variety of coverage options such as group life, long-term and short-term disability, and corporate-, bank-, or trust-owned life insurance. Primarily serving institutional clients, these offerings support employee and membership benefit programs. Additionally, the company provides accidental death & dismemberment, supplemental health solutions, and administrative services for these insurance coverages. The firm also develops and distributes individual variable and fixed annuity products, primarily targeting affluent and mass affluent consumers. Similarly, it offers individual variable, term, and universal life insurance products to a similar demographic, covering mass middle, mass affluent, and affluent segments in the United States. Through Assurance IQ, Prudential facilitates access for retail consumers to third-party life, health, Medicare, property and casualty, and term life insurance products via its digital platforms and a network of independent agents. Both individual and institutional customers can access the company's offerings through its direct channels and partnerships with third-party distributors. Established in 1875, Prudential Financial, Inc. maintains its corporate headquarters in Newark, New Jersey.

Newark, NJ
37,936 employees
Financial Services / Insurance - Life
Sector
Financial Services
Industry
Insurance - Life
CEO
Andrew Francis Sullivan