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Prudential Financial, Inc. (PRU)
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Prudential Financial, Inc. (PRU) DCF Valuation

A discounted-cash-flow model isn't meaningful for Prudential Financial, Inc. (PRU) banks and insurers carry deposits and reserves that a FCF-to-firm model wrongly treats as debt, so they're valued on book value (P/B), return on equity (ROE) and P/E. See the metrics page for the sector-appropriate valuation ratios.

Current Price

$103.70

Fair-Value Range

Market-Implied Growth

-9.5%/yr

vs +3.0% 5Y actual

Discounted Cash Flow

An editable DCF model isn't applicable to PRU — banks and insurers are valued on book value (P/B), return on equity (ROE) and P/E, not a FCF-to-firm DCF.