Altria Group, Inc. (MO) DCF Valuation
Two independent models estimate Altria Group, Inc.'s fair value between $73.09 (conservative case) and $106.97 (analyst consensus).
What would today's price require?
$73.13 is justified only if free cash flow grows about +5.0% a year for the next decade — faster than the company has actually grown.
Current Price
$73.13
Fair-Value Range
$73.09 – $106.97
Market-Implied Growth
+5.0%/yr
vs +1.3% 5Y actual
MO DCF Fair Value Calculator
Edit the assumptions to see how they change the estimated fair value. Illustrative model — not investment advice. Defaults to a conservative base case; the analyst (FMP) DCF, where available, is shown as a reference below.
Base inputs: FCF $8.7B · 1.66B shares · net debt $21.2B
Estimated Fair Value
$73.09
-0.1% vs $73.13
Sensitivity — fair value by discount rate × terminal growth
How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 5.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $73.13; red = below. Your current case is outlined.
| WACC ↓ / Terminal → | 1.50% | 2.00% | 2.50% | 3.00% | 3.50% |
|---|---|---|---|---|---|
| 8.0% | $93.93 | $99.40 | $106 | $114 | $123 |
| 9.0% | $78.88 | $82.62 | $86.93 | $91.97 | $97.92 |
| 10.0% | $67.41 | $70.07 | $73.09 | $76.53 | $80.51 |
| 11.0% | $58.40 | $60.35 | $62.53 | $64.98 | $67.76 |
| 12.0% | $51.14 | $52.60 | $54.22 | $56.02 | $58.03 |
About Altria Group, Inc.
Operating across the United States through its subsidiaries, Altria Group, Inc. is a prominent manufacturer and marketer of both combustible and oral tobacco items. Its portfolio features cigarettes, primarily under the iconic Marlboro brand, alongside cigars and pipe tobacco mainly offered as Black & Mild. The enterprise further provides an assortment of moist smokeless tobacco products, including Copenhagen, Skoal, Red Seal, and Husky, in addition to its on! brand of oral nicotine pouches. Altria distributes its merchandise chiefly to wholesale partners, such as independent distributors, and directly to substantial retail organizations, including major chain stores. The corporation, founded in 1822, maintains its principal offices in Richmond, Virginia.
- Sector
- Consumer Defensive
- Industry
- Tobacco
- CEO
- William F. Gifford Jr.