Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 2.46%.
YIELD ON COST (YOC)
2.46%
KR now pays $1.40 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-20) | $36.40 | 3.85% |
| 5 years ago(2021-07-28) | $40.03 | 3.50% |
| 3 years ago(2023-07-19) | $46.98 | 2.98% |
| 1 year ago(2025-07-23) | $72.88 | 1.92% |
| Buying today(at $56.87) | $56.87 | 2.46% |
Projection: starting from today's 2.46% yield, assuming the dividend keeps compounding at its historical 14.5% rate. Boards set dividends each year, so actual figures will differ.
Today
2.46%
In 3 years
4.23%
In 5 years
6.07%
In 10 years
14.95%
Try your own purchase price, dividend and growth rate for The Kroger Co. (KR).
Starting Yield
2.46%
Ending YOC
18.84%
Year 15 Dividend
$10.71
Cum. Dividends Recd.
$73.41
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.40 | N/A | 2.46% | $0.00 |
| Year 1 | $1.60 | +14.53% | 2.82% | $1.60 |
| Year 2 | $1.84 | +14.53% | 3.23% | $3.44 |
| Year 3 | $2.10 | +14.53% | 3.70% | $5.54 |
| Year 4 | $2.41 | +14.53% | 4.24% | $7.95 |
| Year 5 | $2.76 | +14.53% | 4.85% | $10.71 |
| Year 6 | $3.16 | +14.53% | 5.56% | $13.87 |
| Year 7 | $3.62 | +14.53% | 6.36% | $17.49 |
| Year 8 | $4.14 | +14.53% | 7.29% | $21.63 |
| Year 9 | $4.75 | +14.53% | 8.35% | $26.38 |
| Year 10 | $5.44 | +14.53% | 9.56% | $31.82 |
| Year 11 | $6.23 | +14.53% | 10.95% | $38.04 |
| Year 12 | $7.13 | +14.53% | 12.54% | $45.17 |
| Year 13 | $8.17 | +14.53% | 14.36% | $53.34 |
| Year 14 | $9.35 | +14.53% | 16.45% | $62.70 |
| Year 15 | $10.71 | +14.53% | 18.84% | $73.41 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
