Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 2.52%.
YIELD ON COST (YOC)
2.52%
KR now pays $1.44 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-06) | $32.67 | 4.41% |
| 5 years ago(2021-09-14) | $41.79 | 3.45% |
| 3 years ago(2023-09-05) | $45.02 | 3.20% |
| 1 year ago(2025-09-09) | $67.63 | 2.13% |
| Buying today(at $56.44) | $56.44 | 2.52% |
Projection: starting from today's 2.52% yield, assuming the dividend keeps compounding at 14.5% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
2.52%
In 3 years
3.78%
In 5 years
4.95%
In 10 years
9.74%
Try your own purchase price, dividend and growth rate for The Kroger Co. (KR).
Starting Yield
2.55%
Ending YOC
19.52%
Year 15 Dividend
$11.02
Cum. Dividends Recd.
$75.51
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.44 | N/A | 2.55% | $0.00 |
| Year 1 | $1.65 | +14.53% | 2.92% | $1.65 |
| Year 2 | $1.89 | +14.53% | 3.35% | $3.54 |
| Year 3 | $2.16 | +14.53% | 3.83% | $5.70 |
| Year 4 | $2.48 | +14.53% | 4.39% | $8.18 |
| Year 5 | $2.84 | +14.53% | 5.03% | $11.02 |
| Year 6 | $3.25 | +14.53% | 5.76% | $14.27 |
| Year 7 | $3.72 | +14.53% | 6.59% | $17.99 |
| Year 8 | $4.26 | +14.53% | 7.55% | $22.25 |
| Year 9 | $4.88 | +14.53% | 8.65% | $27.13 |
| Year 10 | $5.59 | +14.53% | 9.91% | $32.73 |
| Year 11 | $6.40 | +14.53% | 11.35% | $39.13 |
| Year 12 | $7.33 | +14.53% | 13.00% | $46.47 |
| Year 13 | $8.40 | +14.53% | 14.88% | $54.87 |
| Year 14 | $9.62 | +14.53% | 17.05% | $64.49 |
| Year 15 | $11.02 | +14.53% | 19.52% | $75.51 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
