Hims & Hers Health, Inc. (HIMS) DCF Valuation
Two independent models estimate Hims & Hers Health, Inc.'s fair value between $1.25 (conservative case) and $110.65 (analyst consensus).
What would today's price require?
$28.79 is justified only if free cash flow grows about +30.2% a year for the next decade.
Current Price
$28.79
Fair-Value Range
$1.25 – $110.65
Market-Implied Growth
+30.2%/yr
HIMS DCF Fair Value Calculator
Edit the assumptions to see how they change the estimated fair value. Illustrative model — not investment advice. Defaults to a conservative base case; the analyst (FMP) DCF, where available, is shown as a reference below.
Base inputs: FCF $71.4M · 0.22B shares · net debt $892.0M
Estimated Fair Value
$1.25
-95.7% vs $28.79
Sensitivity — fair value by discount rate × terminal growth
How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 5.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $28.79; red = below. Your current case is outlined.
| WACC ↓ / Terminal → | 1.50% | 2.00% | 2.50% | 3.00% | 3.50% |
|---|---|---|---|---|---|
| 8.0% | $2.52 | $2.86 | $3.25 | $3.73 | $4.30 |
| 9.0% | $1.60 | $1.83 | $2.09 | $2.40 | $2.77 |
| 10.0% | $0.90 | $1.06 | $1.25 | $1.46 | $1.70 |
| 11.0% | $0.35 | $0.47 | $0.60 | $0.75 | $0.92 |
| 12.0% | — | — | $0.09 | $0.20 | $0.33 |
About Hims & Hers Health, Inc.
Hims & Hers Health, Inc. operates a comprehensive digital health platform that seamlessly links individuals with licensed medical professionals for virtual consultations and ongoing care. Through its user-friendly websites and mobile app, the company delivers a diverse portfolio of health and wellness solutions directly to consumers. This includes access to recurring prescription medications, alongside a wide selection of over-the-counter drugs, devices, cosmetics, and dietary supplements. Its core focus areas are general wellness, sexual health, skincare, and hair care. Specific non-prescription offerings span categories such as: Wellness: encompassing items like vitamin C, melatonin, biotin, and collagen protein supplements. Skincare: including products such as moisturizers, serums, and face washes. Sexual Health: providing essentials like condoms, climax delay sprays and wipes, vibrators, and lubricants. Hair Care: offering specialized shampoos, conditioners, scalp scrubs, and topical treatments like minoxidil. Beyond direct sales, Hims & Hers also distributes health and wellness products via wholesale partnerships. The company's headquarters are located in San Francisco, California.
- Sector
- Healthcare
- Industry
- Medical - Equipment & Services
- CEO
- Andrew Dudum