Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 0.27%.
YIELD ON COST (YOC)
0.27%
GOOG now pays $0.85 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-20) | $37.06 | 2.29% |
| 5 years ago(2021-07-22) | $133.33 | 0.64% |
| 3 years ago(2023-07-25) | $122.79 | 0.69% |
| 1 year ago(2025-07-21) | $191.15 | 0.44% |
| Buying today(at $319.09) | $319.09 | 0.27% |
Try your own purchase price, dividend and growth rate for Alphabet Inc. (GOOG).
Starting Yield
0.27%
Ending YOC
0.85%
Year 15 Dividend
$2.70
Cum. Dividends Recd.
$24.93
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.85 | N/A | 0.27% | $0.00 |
| Year 1 | $0.92 | +8.00% | 0.29% | $0.92 |
| Year 2 | $0.99 | +8.00% | 0.31% | $1.91 |
| Year 3 | $1.07 | +8.00% | 0.34% | $2.98 |
| Year 4 | $1.16 | +8.00% | 0.36% | $4.14 |
| Year 5 | $1.25 | +8.00% | 0.39% | $5.39 |
| Year 6 | $1.35 | +8.00% | 0.42% | $6.73 |
| Year 7 | $1.46 | +8.00% | 0.46% | $8.19 |
| Year 8 | $1.57 | +8.00% | 0.49% | $9.76 |
| Year 9 | $1.70 | +8.00% | 0.53% | $11.46 |
| Year 10 | $1.84 | +8.00% | 0.58% | $13.30 |
| Year 11 | $1.98 | +8.00% | 0.62% | $15.28 |
| Year 12 | $2.14 | +8.00% | 0.67% | $17.42 |
| Year 13 | $2.31 | +8.00% | 0.72% | $19.73 |
| Year 14 | $2.50 | +8.00% | 0.78% | $22.23 |
| Year 15 | $2.70 | +8.00% | 0.85% | $24.93 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
