Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 6.47%.
YIELD ON COST (YOC)
6.47%
GIS now pays $2.44 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-12) | $66.28 | 3.68% |
| 5 years ago(2021-09-08) | $59.38 | 4.11% |
| 3 years ago(2023-09-11) | $65.89 | 3.70% |
| 1 year ago(2025-09-03) | $49.75 | 4.90% |
| Buying today(at $37.51) | $37.51 | 6.47% |
Projection: starting from today's 6.47% yield, assuming the dividend keeps compounding at 4.4% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
6.47%
In 3 years
7.36%
In 5 years
8.01%
In 10 years
9.92%
Try your own purchase price, dividend and growth rate for General Mills, Inc. (GIS).
Starting Yield
6.50%
Ending YOC
11.89%
Year 15 Dividend
$4.46
Cum. Dividends Recd.
$51.24
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $2.44 | N/A | 6.50% | $0.00 |
| Year 1 | $2.54 | +4.10% | 6.77% | $2.54 |
| Year 2 | $2.64 | +4.10% | 7.05% | $5.18 |
| Year 3 | $2.75 | +4.10% | 7.34% | $7.94 |
| Year 4 | $2.87 | +4.10% | 7.64% | $10.80 |
| Year 5 | $2.98 | +4.10% | 7.95% | $13.79 |
| Year 6 | $3.11 | +4.10% | 8.28% | $16.89 |
| Year 7 | $3.23 | +4.10% | 8.62% | $20.12 |
| Year 8 | $3.37 | +4.10% | 8.97% | $23.49 |
| Year 9 | $3.50 | +4.10% | 9.34% | $26.99 |
| Year 10 | $3.65 | +4.10% | 9.72% | $30.64 |
| Year 11 | $3.80 | +4.10% | 10.12% | $34.43 |
| Year 12 | $3.95 | +4.10% | 10.54% | $38.39 |
| Year 13 | $4.11 | +4.10% | 10.97% | $42.50 |
| Year 14 | $4.28 | +4.10% | 11.42% | $46.78 |
| Year 15 | $4.46 | +4.10% | 11.89% | $51.24 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
