Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.04%.
YIELD ON COST (YOC)
3.04%
GAP now pays $0.68 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-12) | $23.84 | 2.85% |
| 5 years ago(2021-09-08) | $24.30 | 2.80% |
| 3 years ago(2023-09-11) | $10.98 | 6.19% |
| 1 year ago(2025-09-03) | $22.59 | 3.01% |
| Buying today(at $22.38) | $22.38 | 3.04% |
Projection: starting from today's 3.04% yield, assuming the dividend keeps compounding at 7.5% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
3.04%
In 3 years
3.78%
In 5 years
4.37%
In 10 years
6.28%
Try your own purchase price, dividend and growth rate for The Gap, Inc. (GAP).
Starting Yield
3.04%
Ending YOC
57.17%
Year 15 Dividend
$12.80
Cum. Dividends Recd.
$68.18
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.68 | N/A | 3.04% | $0.00 |
| Year 1 | $0.83 | +21.61% | 3.70% | $0.83 |
| Year 2 | $1.01 | +21.61% | 4.49% | $1.83 |
| Year 3 | $1.22 | +21.61% | 5.46% | $3.06 |
| Year 4 | $1.49 | +21.61% | 6.65% | $4.54 |
| Year 5 | $1.81 | +21.61% | 8.08% | $6.35 |
| Year 6 | $2.20 | +21.61% | 9.83% | $8.55 |
| Year 7 | $2.67 | +21.61% | 11.95% | $11.23 |
| Year 8 | $3.25 | +21.61% | 14.53% | $14.48 |
| Year 9 | $3.96 | +21.61% | 17.68% | $18.43 |
| Year 10 | $4.81 | +21.61% | 21.50% | $23.25 |
| Year 11 | $5.85 | +21.61% | 26.14% | $29.10 |
| Year 12 | $7.11 | +21.61% | 31.79% | $36.21 |
| Year 13 | $8.65 | +21.61% | 38.66% | $44.86 |
| Year 14 | $10.52 | +21.61% | 47.01% | $55.38 |
| Year 15 | $12.80 | +21.61% | 57.17% | $68.18 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
