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Amazon.com, Inc. (AMZN)
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Amazon.com, Inc. (AMZN) DCF Valuation

Transparent DCF models put Amazon.com, Inc. (AMZN)'s fair value in a range of $23.27$79.31 — the low end is TGM's conservative base case (5% FCF growth, 10% discount), the high end the analyst consensus (FMP). Today's price of $244.19 sits above that range — by these conservative assumptions it looks richly valued; the reverse-DCF below is the better lens for a high-growth name.

Reverse DCF: at today's $244.19, the market is pricing in roughly +39.0%/yr free-cash-flow growth over the next decade (at a 10% required return) — versus its actual 5-year FCF CAGR of -21.6%. The price is betting on acceleration above its track record.

Current Price

$244.19

Fair-Value Range

$23.27 – $79.31

Market-Implied Growth

+39.0%/yr

vs -21.6% 5Y actual

AMZN DCF Fair Value Calculator

Edit the assumptions to see how they change the estimated fair value. Illustrative model — not investment advice. Defaults to a conservative base case; the analyst (FMP) DCF, where available, is shown as a reference below.

5%/yr
Historical FCF CAGR: 3Y 1.9% · 5Y -21.6% · 10Y 0.5%
10%
2.5%
10yr

Base inputs: FCF $14.0B · 10.76B shares · net cash $21.2B

Estimated Fair Value

$23.27

-90.5% vs $244.19

Current price$244.19
Analyst DCF (FMP)$79.31

Sensitivity — fair value by discount rate × terminal growth

How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 5.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $244.19; red = below. Your current case is outlined.

WACC ↓ / Terminal →1.50%2.00%2.50%3.00%3.50%
8.0%$28.44$29.79$31.40$33.32$35.67
9.0%$24.70$25.63$26.70$27.95$29.43
10.0%$21.86$22.52$23.27$24.12$25.11
11.0%$19.62$20.11$20.65$21.25$21.94
12.0%$17.82$18.18$18.58$19.03$19.53