Zebra Technologies Corporation (ZBRA) DCF Valuation
Two independent models estimate Zebra Technologies Corporation's fair value between $128.10 (conservative case) and $165.82 (analyst consensus).
What would today's price require?
$216.79 is justified only if free cash flow grows about +10.4% a year for the next decade — faster than the company has actually grown.
Current Price
$216.79
Fair-Value Range
$128.10 – $165.82
Market-Implied Growth
+10.4%/yr
vs -3.8% 5Y actual
ZBRA DCF Fair Value Calculator
Edit the assumptions to see how they change the estimated fair value. Illustrative model — not investment advice. Defaults to a conservative base case; the analyst (FMP) DCF, where available, is shown as a reference below.
Base inputs: FCF $526.8M · 0.05B shares · net debt $2.5B
Estimated Fair Value
$128.10
-40.9% vs $216.79
Sensitivity — fair value by discount rate × terminal growth
How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 5.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $216.79; red = below. Your current case is outlined.
| WACC ↓ / Terminal → | 1.50% | 2.00% | 2.50% | 3.00% | 3.50% |
|---|---|---|---|---|---|
| 8.0% | $172 | $184 | $197 | $214 | $234 |
| 9.0% | $140 | $148 | $157 | $168 | $181 |
| 10.0% | $116 | $122 | $128 | $135 | $144 |
| 11.0% | $97.09 | $101 | $106 | $111 | $117 |
| 12.0% | $81.75 | $84.84 | $88.26 | $92.06 | $96.30 |
About Zebra Technologies Corporation
Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
- Sector
- Technology
- Industry
- Communication Equipment
- CEO
- William J. Burns