Yield on Cost (YOC): 1.27%
The yield on cost (YOC) is 1.27%.
WSM Yield on Cost (YOC) Metrics
YIELD ON COST (YOC)
1.27%
Yield on Cost for WSM
WSM now pays $3.04 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-06-27) | $24.78 | 12.27% |
| 5 years ago(2021-06-23) | $78.90 | 3.85% |
| 3 years ago(2023-06-26) | $61.76 | 4.92% |
| 1 year ago(2025-06-30) | $163.37 | 1.86% |
| Buying today(at $239.19) | $239.19 | 1.27% |
If you buy today and the dividend keeps growing
Projection: starting from today's 1.27% yield, assuming the dividend keeps compounding at its historical 21.0% rate. Boards set dividends each year, so actual figures will differ.
Today
1.27%
In 3 years
2.68%
In 5 years
4.40%
In 10 years
15.25%
Yield on Cost Calculator
Try your own purchase price, dividend and growth rate for Williams-Sonoma, Inc. (WSM).
Starting Yield
1.27%
Ending YOC
22.07%
Year 15 Dividend
$52.78
Cum. Dividends Recd.
$287.07
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $3.04 | — | 1.27% | $0.00 |
| Year 1 | $3.68 | +20.96% | 1.54% | $3.68 |
| Year 2 | $4.45 | +20.96% | 1.86% | $8.13 |
| Year 3 | $5.38 | +20.96% | 2.25% | $13.51 |
| Year 4 | $6.51 | +20.96% | 2.72% | $20.01 |
| Year 5 | $7.87 | +20.96% | 3.29% | $27.89 |
| Year 6 | $9.52 | +20.96% | 3.98% | $37.41 |
| Year 7 | $11.52 | +20.96% | 4.82% | $48.92 |
| Year 8 | $13.93 | +20.96% | 5.82% | $62.86 |
| Year 9 | $16.85 | +20.96% | 7.05% | $79.71 |
| Year 10 | $20.38 | +20.96% | 8.52% | $100.09 |
| Year 11 | $24.66 | +20.96% | 10.31% | $124.75 |
| Year 12 | $29.82 | +20.96% | 12.47% | $154.57 |
| Year 13 | $36.08 | +20.96% | 15.08% | $190.65 |
| Year 14 | $43.64 | +20.96% | 18.24% | $234.29 |
| Year 15 | $52.78 | +20.96% | 22.07% | $287.07 |
Yield on Cost (YOC) Formula & Definition
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Yield on Cost (YOC) FAQ
- What is the yield on cost (YOC) for Williams-Sonoma, Inc. (WSM)?
- The yield on cost (YOC) for WSM stock is 1.27%.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio. Complementing these are Rejuvenation, specializing in historically inspired, made-to-order lighting, hardware, furniture, and home accents, and Mark and Graham, which provides personalized accessories for women and men, travel goods, entertaining and bar essentials, home decor, and seasonal merchandise. The company also maintains an innovative 3-D imaging and augmented reality platform for the broader home furnishings and decor sector. Williams-Sonoma distributes its products through a robust omni-channel strategy, encompassing e-commerce platforms, direct-mail catalogs, and physical retail locations. The company boasts a significant retail footprint with 544 company-owned stores, including 502 across 41 U.S. states, Washington D.C., and Puerto Rico, alongside 20 in Canada, 19 in Australia, and 3 in the United Kingdom. An additional 139 franchised stores operate internationally, and the company extends its reach through e-commerce websites in countries like those in the Middle East, the Philippines, Mexico, South Korea, and India. Established in 1956, Williams-Sonoma, Inc. is headquartered in San Francisco, California.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Laura J. Alber