Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 4.77%.
YIELD ON COST (YOC)
4.77%
TROW now pays $5.14 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-06) | $69.08 | 7.44% |
| 5 years ago(2021-09-14) | $212.88 | 2.41% |
| 3 years ago(2023-09-05) | $111.81 | 4.60% |
| 1 year ago(2025-09-09) | $107.15 | 4.80% |
| Buying today(at $104.57) | $104.57 | 4.77% |
Projection: starting from today's 4.77% yield, assuming the dividend keeps compounding at -8.7% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
4.77%
In 3 years
3.63%
In 5 years
3.02%
In 10 years
1.91%
Try your own purchase price, dividend and growth rate for T. Rowe Price Group, Inc. (TROW).
Starting Yield
4.92%
Ending YOC
13.81%
Year 15 Dividend
$14.44
Cum. Dividends Recd.
$139.77
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $5.14 | N/A | 4.92% | $0.00 |
| Year 1 | $5.51 | +7.13% | 5.27% | $5.51 |
| Year 2 | $5.90 | +7.13% | 5.64% | $11.41 |
| Year 3 | $6.32 | +7.13% | 6.04% | $17.73 |
| Year 4 | $6.77 | +7.13% | 6.47% | $24.50 |
| Year 5 | $7.25 | +7.13% | 6.94% | $31.75 |
| Year 6 | $7.77 | +7.13% | 7.43% | $39.52 |
| Year 7 | $8.32 | +7.13% | 7.96% | $47.84 |
| Year 8 | $8.92 | +7.13% | 8.53% | $56.76 |
| Year 9 | $9.55 | +7.13% | 9.14% | $66.31 |
| Year 10 | $10.23 | +7.13% | 9.79% | $76.55 |
| Year 11 | $10.96 | +7.13% | 10.49% | $87.51 |
| Year 12 | $11.75 | +7.13% | 11.23% | $99.26 |
| Year 13 | $12.58 | +7.13% | 12.03% | $111.84 |
| Year 14 | $13.48 | +7.13% | 12.89% | $125.32 |
| Year 15 | $14.44 | +7.13% | 13.81% | $139.77 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
