The Simply Good Foods (SMPL) DCF: History & Chart

The Simply Good Foods Company(SMPL)

Packaged Foods · Denver, CO

$9.97+0.03 (+0.30%)

Delayed quote: Oct 6, 2026, 3:30 PM EDT

About The Simply Good Foods Company

The Simply Good Foods Company operates as a global purveyor of consumer packaged food and beverage items, with a significant presence across North America and in international markets. Its core business revolves around the creation, promotion, and sale of a diverse portfolio of snacks and meal replacement solutions. The company's extensive product line encompasses protein bars, convenient ready-to-drink shakes, various sweet and savory snack options, cookies, pizzas, protein-enriched chips, culinary recipes, and confectionery. These offerings are available under well-recognized brand identities, including Atkins, Atkins Endulge, and Quest, with the latter also extending to licensed frozen meals. The Simply Good Foods Company ensures broad availability through an extensive distribution network that includes major retailers, grocery chains, pharmacies, wholesale club stores, convenience stores, and gas stations. Furthermore, it actively engages in e-commerce, selling its products directly to consumers through dedicated online platforms such as atkins.com and questnutrition.com, as well as via amazon.com. The enterprise is headquartered in Denver, Colorado.

Denver, CO

328 employees

www.thesimplygoodfoodscompany.com

Consumer Defensive / Packaged Foods

Sector: Consumer Defensive
Industry: Packaged Foods
CEO: Joseph E. Scalzo

View full financials

The Simply Good Foods Company (SMPL) DCF Valuation

Why we don't show a single “fair value” for SMPL

Even the conservative scenario ($30.15) sits far above today's price — trailing cash flows may be cyclically elevated. Off today's cash-flow base, no plausible growth rate bridges to the current price — the market is valuing normalized future cash flows, not the depressed base. The model scenarios below are shown for reference only.

Scenario	FCF growth (fading to 2.5%)	Discount	Value / share
Conservative	3.7%/yr	8.5%	$30.15
Base case	6.7%/yr	7.5%	$41.81
Optimistic	9.7%/yr	6.5%	$60.46
Third-party model estimate (FMP)	independent reference · retrieved Oct 6, 2026 · assumptions not provided		$33.81

The FMP figure is a third-party point estimate. Its cash-flow forecast, discount rate, terminal growth, and valuation date are not included in the stored response, so TGMCharts presents it only as a reference—not as an intrinsic-value conclusion or price target.

Price|PE Ratio|FCF Yield|All Metrics

Current Price

$9.97

Market-Implied Growth

N/A

Base-Case Model Value

$41.81

model output — not a price target

SMPL DCF Fair Value Calculator

Edit the assumptions to see how they change the estimated fair value. Opens seeded with TGM's data-driven base case for SMPL (growth from its own 5-year record, discount from its beta), so the sandbox starts where the scenarios above leave off. Illustrative model — not investment advice.

FCF Growth Rate6.7%/yr

Historical FCF CAGR: 3Y -5.0% · 5Y 5.9% · 10Y 23.3%

Discount Rate (WACC)7.5%

Terminal Growth2.5%

Projection Years10yr

Base inputs: FCF $157.1M · 0.09B shares · net debt $156.5M

Estimated Fair Value

$41.81

+319.4% vs $9.97

Current price$9.97

Third-party model estimate (FMP)$33.81

Sensitivity — fair value by discount rate × terminal growth

How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 6.7%/yr FCF growth and 10-year horizon fixed. Green = above today's $9.97; red = below. Your current case is outlined.

WACC ↓ / Terminal →	1.50%	2.00%	2.50%	3.00%	3.50%
5.5%	$54.90	$62.00	$71.47	$84.71	$105
6.5%	$43.34	$47.60	$52.93	$59.76	$68.88
7.5%	$35.64	$38.45	$41.81	$45.92	$51.05
8.5%	$30.15	$32.12	$34.41	$37.11	$40.35
9.5%	$26.04	$27.48	$29.13	$31.02	$33.23