Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 2.39%.
YIELD ON COST (YOC)
2.39%
SBUX now pays $2.47 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-20) | $57.54 | 4.29% |
| 5 years ago(2021-07-28) | $122.41 | 2.02% |
| 3 years ago(2023-07-19) | $101.83 | 2.43% |
| 1 year ago(2025-07-23) | $95.92 | 2.58% |
| Buying today(at $103.25) | $103.25 | 2.39% |
Projection: starting from today's 2.39% yield, assuming the dividend keeps compounding at its historical 7.8% rate. Boards set dividends each year, so actual figures will differ.
Today
2.39%
In 3 years
3.19%
In 5 years
3.86%
In 10 years
6.21%
Try your own purchase price, dividend and growth rate for Starbucks Corporation (SBUX).
Starting Yield
2.39%
Ending YOC
7.42%
Year 15 Dividend
$7.66
Cum. Dividends Recd.
$71.43
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $2.47 | N/A | 2.39% | $0.00 |
| Year 1 | $2.66 | +7.84% | 2.58% | $2.66 |
| Year 2 | $2.87 | +7.84% | 2.78% | $5.54 |
| Year 3 | $3.10 | +7.84% | 3.00% | $8.63 |
| Year 4 | $3.34 | +7.84% | 3.24% | $11.97 |
| Year 5 | $3.60 | +7.84% | 3.49% | $15.58 |
| Year 6 | $3.88 | +7.84% | 3.76% | $19.46 |
| Year 7 | $4.19 | +7.84% | 4.06% | $23.65 |
| Year 8 | $4.52 | +7.84% | 4.38% | $28.17 |
| Year 9 | $4.87 | +7.84% | 4.72% | $33.04 |
| Year 10 | $5.25 | +7.84% | 5.09% | $38.30 |
| Year 11 | $5.67 | +7.84% | 5.49% | $43.96 |
| Year 12 | $6.11 | +7.84% | 5.92% | $50.07 |
| Year 13 | $6.59 | +7.84% | 6.38% | $56.66 |
| Year 14 | $7.11 | +7.84% | 6.88% | $63.77 |
| Year 15 | $7.66 | +7.84% | 7.42% | $71.43 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
