Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 0.99%.
YIELD ON COST (YOC)
0.99%
RL now pays $3.74 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-02) | $93.40 | 4.00% |
| 5 years ago(2021-07-29) | $110.16 | 3.40% |
| 3 years ago(2023-08-01) | $131.80 | 2.84% |
| 1 year ago(2025-07-24) | $295.35 | 1.27% |
| Buying today(at $375.68) | $375.68 | 0.99% |
Projection: starting from today's 0.99% yield, assuming the dividend keeps compounding at its historical 20.4% rate. Boards set dividends each year, so actual figures will differ.
Today
0.99%
In 3 years
2.51%
In 5 years
4.66%
In 10 years
21.87%
Try your own purchase price, dividend and growth rate for Ralph Lauren Corporation (RL).
Starting Yield
1.00%
Ending YOC
16.08%
Year 15 Dividend
$60.42
Cum. Dividends Recd.
$334.80
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $3.74 | N/A | 1.00% | $0.00 |
| Year 1 | $4.50 | +20.38% | 1.20% | $4.50 |
| Year 2 | $5.42 | +20.38% | 1.44% | $9.92 |
| Year 3 | $6.52 | +20.38% | 1.74% | $16.45 |
| Year 4 | $7.85 | +20.38% | 2.09% | $24.30 |
| Year 5 | $9.45 | +20.38% | 2.52% | $33.75 |
| Year 6 | $11.38 | +20.38% | 3.03% | $45.14 |
| Year 7 | $13.70 | +20.38% | 3.65% | $58.84 |
| Year 8 | $16.49 | +20.38% | 4.39% | $75.33 |
| Year 9 | $19.85 | +20.38% | 5.28% | $95.19 |
| Year 10 | $23.90 | +20.38% | 6.36% | $119.09 |
| Year 11 | $28.77 | +20.38% | 7.66% | $147.86 |
| Year 12 | $34.64 | +20.38% | 9.22% | $182.49 |
| Year 13 | $41.69 | +20.38% | 11.10% | $224.19 |
| Year 14 | $50.19 | +20.38% | 13.36% | $274.38 |
| Year 15 | $60.42 | +20.38% | 16.08% | $334.80 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute