Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 4.61%.
YIELD ON COST (YOC)
4.61%
PRU now pays $5.50 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-09) | $79.18 | 6.95% |
| 5 years ago(2021-09-13) | $105.41 | 5.22% |
| 3 years ago(2023-09-05) | $94.45 | 5.82% |
| 1 year ago(2025-09-09) | $105.54 | 5.21% |
| Buying today |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| $117.83 |
| 4.61% |
Projection: starting from today's 4.61% yield, assuming the dividend keeps compounding at 4.1% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
4.61%
In 3 years
5.20%
In 5 years
5.63%
In 10 years
6.88%
Try your own purchase price, dividend and growth rate for Prudential Financial, Inc. (PRU).
Starting Yield
4.67%
Ending YOC
8.63%
Year 15 Dividend
$10.17
Cum. Dividends Recd.
$116.28
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $5.50 | N/A | 4.67% | $0.00 |
| Year 1 | $5.73 | +4.18% | 4.86% | $5.73 |
| Year 2 | $5.97 | +4.18% | 5.07% | $11.70 |
| Year 3 | $6.22 | +4.18% | 5.28% | $17.92 |
| Year 4 | $6.48 | +4.18% | 5.50% | $24.40 |
| Year 5 | $6.75 | +4.18% | 5.73% | $31.15 |
| Year 6 | $7.03 | +4.18% | 5.97% | $38.18 |
| Year 7 | $7.33 | +4.18% | 6.22% | $45.50 |
| Year 8 | $7.63 | +4.18% | 6.48% | $53.14 |
| Year 9 | $7.95 | +4.18% | 6.75% | $61.09 |
| Year 10 | $8.28 | +4.18% | 7.03% | $69.37 |
| Year 11 | $8.63 | +4.18% | 7.32% | $78.00 |
| Year 12 | $8.99 | +4.18% | 7.63% | $86.99 |
| Year 13 | $9.37 | +4.18% | 7.95% | $96.36 |
| Year 14 | $9.76 | +4.18% | 8.28% | $106.11 |
| Year 15 | $10.17 | +4.18% | 8.63% | $116.28 |
