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Prudential Financial, Inc. (PRU) EV/Sales Ratio: 0.64x

Is Prudential Financial, Inc.’s EV/Sales ratio high or low?

Prudential Financial, Inc.'s EV/Sales ratio of 0.64x is 18% below its 5-year average of 0.78x, near the low end of its 5-year range (0.58x–0.94x).

The EV/Sales ratio for Prudential Financial, Inc. (PRU) is 0.64x as of Tuesday, June 9, 2026. It is below its 12-month average by 7.67% (0.69x).

PRU EV/Sales Ratio Chart

PRU EV/Sales Ratio
0.64x-12.33% 1Y
Zoom

PRU Average EV/Sales Ratio Chart

PRU Current vs Average EV/Sales Ratio Chart

PRU EV/Sales Ratio Metrics

EV/SALES RATIO

0.64x

EV/SALES RATIO AVG TTM

0.69x

EV/SALES RATIO AVG 3Y

0.76x

EV/SALES RATIO AVG 5Y

0.78x

EV/SALES RATIO AVG 10Y

0.74x

EV/SALES RATIO AVG 15Y

0.78x

EV/SALES RATIO AVG 20Y

0.93x

CURRENT VS TTM AVG

-7.67%

CURRENT VS 3Y AVG

-15.28%

CURRENT VS 5Y AVG

-17.88%

CURRENT VS 10Y AVG

-14.02%

CURRENT VS 15Y AVG

-18.34%

CURRENT VS 20Y AVG

-31.17%

PRU Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Prudential Financial, Inc. (PRU)0.64x0.69x0.76x0.78x
PayPal Holdings, Inc. (PYPL)$36.57B1.20x1.85x2.27x4.02x
The Hartford Financial Services Group, Inc. (HIG)$35.35B1.41x1.51x1.42x1.38x
American International Group, Inc. (AIG)$39.19B1.79x1.94x1.89x1.73x
Coinbase Global, Inc. (COIN)$40.97B6.70x10.08x10.72x8.94x
MSCI Inc. (MSCI)$44.23B15.67x15.90x17.41x19.42x
State Street SPDR Dow Jones Industrial Average ETF Trust (DIA)$44.77BN/AN/AN/AN/A
Cincinnati Financial Corporation (CINF)$25.34B1.96x2.05x1.92x2.04x
Willis Towers Watson Public Limited Company (WTW)$24.67B3.03x3.55x3.47x3.45x
Loews Corporation (L)$22.01B1.65x1.67x1.62x1.64x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Prudential Financial, Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Prudential Financial, Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Prudential Financial, Inc. (PRU)?
The EV/Sales ratio for PRU stock is 0.64x.
Is Prudential Financial, Inc.'s EV/Sales ratio high or low?
Prudential Financial, Inc.'s EV/Sales ratio of 0.64x is 18% below its 5-year average of 0.78x, near the low end of its 5-year range (0.58x–0.94x).
What is the TTM average EV/Sales ratio for Prudential Financial, Inc. (PRU)?
The TTM average EV/Sales ratio for PRU stock is 0.69x.
What is the 3Y average EV/Sales ratio for Prudential Financial, Inc. (PRU)?
The 3Y average EV/Sales ratio for PRU stock is 0.76x.
What is the 5Y average EV/Sales ratio for Prudential Financial, Inc. (PRU)?
The 5Y average EV/Sales ratio for PRU stock is 0.78x.
What is the 10Y average EV/Sales ratio for Prudential Financial, Inc. (PRU)?
The 10Y average EV/Sales ratio for PRU stock is 0.74x.
What is the 15Y average EV/Sales ratio for Prudential Financial, Inc. (PRU)?
The 15Y average EV/Sales ratio for PRU stock is 0.78x.
What is the 20Y average EV/Sales ratio for Prudential Financial, Inc. (PRU)?
The 20Y average EV/Sales ratio for PRU stock is 0.93x.

Prudential Financial, Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-090.64x
2026-06-080.64x
2026-06-050.64x
2026-06-040.64x
2026-06-030.62x
2026-06-020.63x
2026-06-010.62x
2026-05-290.62x
2026-05-280.62x
2026-05-270.63x
2026-05-260.63x
2026-05-220.64x
2026-05-210.64x
2026-05-200.63x
2026-05-190.62x
2026-05-180.63x
2026-05-150.63x
2026-05-140.63x
2026-05-130.63x
2026-05-120.63x
2026-05-110.62x
2026-05-080.62x
2026-05-070.61x
2026-05-060.62x
2026-05-050.63x
2026-05-040.61x
2026-05-010.62x
2026-04-300.62x
2026-04-290.61x
2026-04-280.61x
2026-04-270.60x
2026-04-240.59x
2026-04-230.59x
2026-04-220.60x
2026-04-210.61x
2026-04-200.64x
2026-04-170.64x
2026-04-160.63x
2026-04-150.62x
2026-04-140.62x
2026-04-130.62x
2026-04-100.61x
2026-04-090.61x
2026-04-080.61x
2026-04-070.61x
2026-04-060.61x
2026-04-020.61x
2026-04-010.62x
2026-03-310.61x
2026-03-300.60x
2026-03-270.59x
2026-03-260.60x
2026-03-250.60x
2026-03-240.60x
2026-03-230.59x
2026-03-200.59x
2026-03-190.58x
2026-03-180.59x
2026-03-170.60x
2026-03-160.59x
2026-03-130.58x
2026-03-120.58x
2026-03-110.60x
2026-03-100.60x
2026-03-090.60x
2026-03-060.61x
2026-03-050.62x
2026-03-040.62x
2026-03-030.62x
2026-03-020.63x
2026-02-270.62x
2026-02-260.64x
2026-02-250.63x
2026-02-240.63x
2026-02-230.63x
2026-02-200.65x
2026-02-190.64x
2026-02-180.65x
2026-02-170.65x
2026-02-130.65x
2026-02-120.65x
2026-02-110.72x
2026-02-100.71x
2026-02-090.70x
2026-02-060.71x
2026-02-050.69x
2026-02-040.70x
2026-02-030.73x
2026-02-020.76x
2026-01-300.76x
2026-01-290.75x
2026-01-280.74x
2026-01-270.73x
2026-01-260.74x
2026-01-230.74x
2026-01-220.74x
2026-01-210.75x
2026-01-200.74x
2026-01-160.76x
2026-01-150.79x
2026-01-140.80x
2026-01-130.79x
2026-01-120.80x
2026-01-090.80x
2026-01-080.80x
2026-01-070.79x
2026-01-060.80x
2026-01-050.79x
2026-01-020.77x
2025-12-310.77x
2025-12-300.77x
2025-12-290.77x
2025-12-260.77x
2025-12-240.78x
2025-12-230.77x
2025-12-220.78x
2025-12-190.78x
2025-12-180.78x
2025-12-170.78x
2025-12-160.79x
2025-12-150.80x
2025-12-120.79x
2025-12-110.79x
2025-12-100.78x
2025-12-090.76x
2025-12-080.76x
2025-12-050.76x
2025-12-040.75x
2025-12-030.75x
2025-12-020.74x
2025-12-010.74x
2025-11-280.74x
2025-11-260.74x
2025-11-250.74x
2025-11-240.73x
2025-11-210.73x
2025-11-200.71x
2025-11-190.71x
2025-11-180.70x
2025-11-170.71x
2025-11-140.73x
2025-11-130.74x
2025-11-120.74x
2025-11-110.73x
2025-11-100.73x
2025-11-070.73x
2025-11-060.72x
2025-11-050.72x
2025-11-040.72x
2025-11-030.72x
2025-10-310.71x
2025-10-300.71x
2025-10-290.69x
2025-10-280.69x
2025-10-270.70x
2025-10-240.70x
2025-10-230.69x
2025-10-220.70x
2025-10-210.69x
2025-10-200.69x
2025-10-170.69x
2025-10-160.68x
2025-10-150.70x
2025-10-140.70x
2025-10-130.69x
2025-10-100.68x
2025-10-090.70x
2025-10-080.70x
2025-10-070.70x
2025-10-060.70x
2025-10-030.71x
2025-10-020.69x
2025-10-010.70x
2025-09-300.71x
2025-09-290.71x
2025-09-260.71x
2025-09-250.70x
2025-09-240.70x
2025-09-230.70x
2025-09-220.70x
2025-09-190.70x
2025-09-180.71x
2025-09-170.70x
2025-09-160.70x
2025-09-150.72x
2025-09-120.72x
2025-09-110.72x
2025-09-100.72x
2025-09-090.72x
2025-09-080.72x
2025-09-050.72x
2025-09-040.74x
2025-09-030.73x
2025-09-020.73x
2025-08-290.74x
2025-08-280.73x
2025-08-270.74x
2025-08-260.74x
2025-08-250.74x
2025-08-220.74x
2025-08-210.73x
2025-08-200.73x
2025-08-190.72x
2025-08-180.72x
2025-08-150.72x
2025-08-140.72x
2025-08-130.73x
2025-08-120.71x
2025-08-110.70x
2025-08-080.70x
2025-08-070.69x
2025-08-060.71x
2025-08-050.70x
2025-08-040.69x
2025-08-010.69x
2025-07-310.70x
2025-07-300.70x
2025-07-290.71x
2025-07-280.71x
2025-07-250.72x
2025-07-240.72x
2025-07-230.72x
2025-07-220.72x
2025-07-210.70x
2025-07-180.71x
2025-07-170.71x
2025-07-160.70x
2025-07-150.71x
2025-07-140.72x
2025-07-110.73x
2025-07-100.73x
2025-07-090.73x
2025-07-080.74x
2025-07-070.73x
2025-07-030.74x
2025-07-020.74x
2025-07-010.74x
2025-06-300.74x
2025-06-270.73x
2025-06-260.73x
2025-06-250.72x
2025-06-240.73x
2025-06-230.72x
2025-06-200.72x
2025-06-180.72x
2025-06-170.71x
2025-06-160.72x
2025-06-130.71x
2025-06-120.72x
2025-06-110.72x
2025-06-100.73x
2025-06-090.73x
2025-06-060.72x
2025-06-050.71x
2025-06-040.71x
2025-06-030.72x
2025-06-020.71x
2025-05-300.71x
2025-05-290.72x
2025-05-280.71x

Showing the most recent 260 of 5,031 data points. The chart above shows the full history.

About Prudential Financial, Inc.

Prudential Financial, Inc. operates in both the U.S. and global markets, delivering a range of financial and insurance solutions alongside investment management expertise through its various subsidiaries. The company organizes its operations into eight distinct divisions: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. PGIM, its investment management arm, provides diverse strategies including public fixed income and equities, real estate debt and equity, private credit, alternative investments, and multi-asset class approaches. These services cater to a broad clientele, encompassing institutional investors, retail clients, and its own general account. For retirement planning, Prudential offers investment and income products designed for sponsors of retirement plans across public, private, and not-for-profit sectors. Its Group Insurance segment supplies a variety of coverage options such as group life, long-term and short-term disability, and corporate-, bank-, or trust-owned life insurance. Primarily serving institutional clients, these offerings support employee and membership benefit programs. Additionally, the company provides accidental death & dismemberment, supplemental health solutions, and administrative services for these insurance coverages. The firm also develops and distributes individual variable and fixed annuity products, primarily targeting affluent and mass affluent consumers. Similarly, it offers individual variable, term, and universal life insurance products to a similar demographic, covering mass middle, mass affluent, and affluent segments in the United States. Through Assurance IQ, Prudential facilitates access for retail consumers to third-party life, health, Medicare, property and casualty, and term life insurance products via its digital platforms and a network of independent agents. Both individual and institutional customers can access the company's offerings through its direct channels and partnerships with third-party distributors. Established in 1875, Prudential Financial, Inc. maintains its corporate headquarters in Newark, New Jersey.

Newark, NJ
37,936 employees
Financial Services / Insurance - Life
Sector
Financial Services
Industry
Insurance - Life
CEO
Andrew Francis Sullivan