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Principal Financial Group, Inc. (PFG) EV/Sales Ratio: 1.58x

Is Principal Financial Group, Inc.’s EV/Sales ratio high or low?

Principal Financial Group, Inc.'s EV/Sales ratio of 1.58x is 24% above its 5-year average of 1.27x, near the high end of its 5-year range (0.93x–1.63x).

As of Saturday, June 13, 2026. 26.74% above its 12-month average of 1.25x.

PFG EV/Sales Ratio Chart

PFG EV/Sales Ratio
1.58x+39.82% 1Y
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PFG Average EV/Sales Ratio Chart

PFG Current vs Average EV/Sales Ratio Chart

PFG EV/Sales Ratio Metrics

EV/SALES RATIO

1.58x

EV/SALES RATIO AVG TTM

1.25x

EV/SALES RATIO AVG 3Y

1.24x

EV/SALES RATIO AVG 5Y

1.27x

EV/SALES RATIO AVG 10Y

1.23x

EV/SALES RATIO AVG 15Y

1.24x

EV/SALES RATIO AVG 20Y

1.20x

CURRENT VS TTM AVG

+26.74%

CURRENT VS 3Y AVG

+27.70%

CURRENT VS 5Y AVG

+24.22%

CURRENT VS 10Y AVG

+28.34%

CURRENT VS 15Y AVG

+27.17%

CURRENT VS 20Y AVG

+31.44%

PFG Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Principal Financial Group, Inc. (PFG)$24.00B1.58x1.25x1.24x1.27x
KeyCorp (KEY)$24.61B3.61x3.33x3.55x4.10x
Synchrony Financial (SYF)$24.68B1.07x1.28x1.08x1.42x
Willis Towers Watson Public Limited Company (WTW)$24.80B3.04x3.54x3.47x3.45x
Loews Corporation (L)$22.25B1.66x1.67x1.62x1.64x
Cincinnati Financial Corporation (CINF)$26.14B2.02x2.05x1.92x2.04x
SoFi Technologies, Inc. (SOFI)$21.27B4.08x6.37x4.84x5.97x
Brown & Brown, Inc. (BRO)$20.33B4.26x5.57x6.32x6.23x
Franklin Resources, Inc. (BEN)$16.70B3.15x2.64x2.54x2.40x
Global Payments Inc. (GPN)$16.03B3.85x3.73x4.37x4.87x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Principal Financial Group, Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Principal Financial Group, Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Principal Financial Group, Inc. (PFG)?
The EV/Sales ratio for PFG stock is 1.58x.
Is Principal Financial Group, Inc.'s EV/Sales ratio high or low?
Principal Financial Group, Inc.'s EV/Sales ratio of 1.58x is 24% above its 5-year average of 1.27x, near the high end of its 5-year range (0.93x–1.63x).
What is the TTM average EV/Sales ratio for Principal Financial Group, Inc. (PFG)?
The TTM average EV/Sales ratio for PFG stock is 1.25x.
What is the 3Y average EV/Sales ratio for Principal Financial Group, Inc. (PFG)?
The 3Y average EV/Sales ratio for PFG stock is 1.24x.
What is the 5Y average EV/Sales ratio for Principal Financial Group, Inc. (PFG)?
The 5Y average EV/Sales ratio for PFG stock is 1.27x.
What is the 10Y average EV/Sales ratio for Principal Financial Group, Inc. (PFG)?
The 10Y average EV/Sales ratio for PFG stock is 1.23x.
What is the 15Y average EV/Sales ratio for Principal Financial Group, Inc. (PFG)?
The 15Y average EV/Sales ratio for PFG stock is 1.24x.
What is the 20Y average EV/Sales ratio for Principal Financial Group, Inc. (PFG)?
The 20Y average EV/Sales ratio for PFG stock is 1.20x.

Principal Financial Group, Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-121.58x
2026-06-111.56x
2026-06-101.55x
2026-06-091.51x
2026-06-081.49x
2026-06-051.49x
2026-06-041.47x
2026-06-031.44x
2026-06-021.47x
2026-06-011.46x
2026-05-291.47x
2026-05-281.47x
2026-05-271.48x
2026-05-261.49x
2026-05-221.47x
2026-05-211.47x
2026-05-201.46x
2026-05-191.43x
2026-05-181.45x
2026-05-151.43x
2026-05-141.43x
2026-05-131.42x
2026-05-121.43x
2026-05-111.42x
2026-05-081.43x
2026-05-071.42x
2026-05-061.44x
2026-05-051.43x
2026-05-041.41x
2026-05-011.43x
2026-04-301.43x
2026-04-291.41x
2026-04-281.39x
2026-04-271.39x
2026-04-241.38x
2026-04-231.35x
2026-04-221.36x
2026-04-211.33x
2026-04-201.34x
2026-04-171.34x
2026-04-161.31x
2026-04-151.32x
2026-04-141.31x
2026-04-131.30x
2026-04-101.28x
2026-04-091.28x
2026-04-081.31x
2026-04-071.27x
2026-04-061.27x
2026-04-021.25x
2026-04-011.25x
2026-03-311.25x
2026-03-301.23x
2026-03-271.21x
2026-03-261.24x
2026-03-251.23x
2026-03-241.22x
2026-03-231.20x
2026-03-201.18x
2026-03-191.19x
2026-03-181.20x
2026-03-171.22x
2026-03-161.20x
2026-03-131.19x
2026-03-121.20x
2026-03-111.22x
2026-03-101.25x
2026-03-091.26x
2026-03-061.28x
2026-03-051.30x
2026-03-041.30x
2026-03-031.30x
2026-03-021.33x
2026-02-271.33x
2026-02-261.36x
2026-02-251.32x
2026-02-241.32x
2026-02-231.29x
2026-02-201.33x
2026-02-191.28x
2026-02-181.29x
2026-02-171.24x
2026-02-131.22x
2026-02-121.22x
2026-02-111.25x
2026-02-101.27x
2026-02-091.30x
2026-02-061.32x
2026-02-051.29x
2026-02-041.31x
2026-02-031.29x
2026-02-021.30x
2026-01-301.28x
2026-01-291.28x
2026-01-281.27x
2026-01-271.25x
2026-01-261.26x
2026-01-231.23x
2026-01-221.25x
2026-01-211.23x
2026-01-201.19x
2026-01-161.19x
2026-01-151.23x
2026-01-141.23x
2026-01-131.20x
2026-01-121.22x
2026-01-091.22x
2026-01-081.24x
2026-01-071.23x
2026-01-061.24x
2026-01-051.22x
2026-01-021.21x
2025-12-311.19x
2025-12-301.20x
2025-12-291.20x
2025-12-261.21x
2025-12-241.21x
2025-12-231.21x
2025-12-221.20x
2025-12-191.20x
2025-12-181.20x
2025-12-171.21x
2025-12-161.21x
2025-12-151.22x
2025-12-121.21x
2025-12-111.24x
2025-12-101.22x
2025-12-091.19x
2025-12-081.17x
2025-12-051.18x
2025-12-041.16x
2025-12-031.16x
2025-12-021.13x
2025-12-011.13x
2025-11-281.14x
2025-11-261.14x
2025-11-251.14x
2025-11-241.14x
2025-11-211.13x
2025-11-201.10x
2025-11-191.12x
2025-11-181.10x
2025-11-171.09x
2025-11-141.13x
2025-11-131.14x
2025-11-121.15x
2025-11-111.13x
2025-11-101.12x
2025-11-071.11x
2025-11-061.11x
2025-11-051.09x
2025-11-041.10x
2025-11-031.11x
2025-10-311.13x
2025-10-301.11x
2025-10-291.11x
2025-10-281.25x
2025-10-271.21x
2025-10-241.21x
2025-10-231.21x
2025-10-221.20x
2025-10-211.21x
2025-10-201.20x
2025-10-171.20x
2025-10-161.19x
2025-10-151.23x
2025-10-141.24x
2025-10-131.21x
2025-10-101.21x
2025-10-091.26x
2025-10-081.24x
2025-10-071.27x
2025-10-061.28x
2025-10-031.28x
2025-10-021.28x
2025-10-011.26x
2025-09-301.26x
2025-09-291.25x
2025-09-261.26x
2025-09-251.24x
2025-09-241.24x
2025-09-231.25x
2025-09-221.25x
2025-09-191.24x
2025-09-181.24x
2025-09-171.23x
2025-09-161.22x
2025-09-151.26x
2025-09-121.26x
2025-09-111.25x
2025-09-101.22x
2025-09-091.22x
2025-09-081.21x
2025-09-051.22x
2025-09-041.24x
2025-09-031.22x
2025-09-021.22x
2025-08-291.22x
2025-08-281.22x
2025-08-271.23x
2025-08-261.22x
2025-08-251.22x
2025-08-221.23x
2025-08-211.20x
2025-08-201.20x
2025-08-191.20x
2025-08-181.18x
2025-08-151.18x
2025-08-141.19x
2025-08-131.19x
2025-08-121.18x
2025-08-111.16x
2025-08-081.17x
2025-08-071.15x
2025-08-061.17x
2025-08-051.16x
2025-08-041.15x
2025-08-011.15x
2025-07-311.18x
2025-07-301.17x
2025-07-291.17x
2025-07-281.18x
2025-07-251.19x
2025-07-241.18x
2025-07-231.18x
2025-07-221.17x
2025-07-211.15x
2025-07-181.19x
2025-07-171.19x
2025-07-161.17x
2025-07-151.16x
2025-07-141.18x
2025-07-111.18x
2025-07-101.19x
2025-07-091.18x
2025-07-081.19x
2025-07-071.17x
2025-07-031.19x
2025-07-021.18x
2025-07-011.18x
2025-06-301.16x
2025-06-271.16x
2025-06-261.15x
2025-06-251.13x
2025-06-241.14x
2025-06-231.13x
2025-06-201.12x
2025-06-181.11x
2025-06-171.11x
2025-06-161.12x
2025-06-131.11x
2025-06-121.13x
2025-06-111.12x
2025-06-101.13x
2025-06-091.13x
2025-06-061.13x
2025-06-051.11x
2025-06-041.12x
2025-06-031.13x
2025-06-021.13x

Showing the most recent 260 of 5,033 data points. The chart above shows the full history.

About Principal Financial Group, Inc.

Principal Financial Group, Inc., established in 1879 and headquartered in Des Moines, Iowa, is a global financial services organization. It offers a comprehensive suite of retirement plans, investment management expertise, and insurance policies to a diverse clientele, including businesses, individual investors, and institutional clients worldwide. The company's operations are divided into four primary segments: 1. Retirement and Income Solutions: This division is dedicated to facilitating retirement savings and income generation through various asset accumulation products and services. Its offerings encompass plans like 401(k)s and 403(b)s, traditional defined benefit pensions, specialized executive benefits, employee stock ownership plans, equity compensation, and pension risk transfer services. Additionally, it provides individual retirement accounts, investment-only products, mutual funds, individual variable annuities, and banking services. 2. Principal Global Investors: This segment manages a wide array of investment portfolios, spanning equities, fixed income, real estate, and alternative investments. It also provides strategic services such as asset allocation, stable value management, and other structured investment methodologies. 3. Principal International: Focused on specific international markets, including Brazil, Chile, Mexico, China, Hong Kong Special Administrative Region, India, and Southeast Asia, this segment delivers products for pension accumulation, mutual funds, asset management, income annuities, life insurance accumulation, and voluntary savings programs. 4. U.S. Insurance Solutions: Within the United States, this segment delivers various insurance products. These include specialty group benefits like dental, vision, and life insurance, as well as both group and individual disability coverage, alongside the administration of these group benefits. It also offers individual life insurance options, such as universal, variable universal, indexed universal, and term policies. Furthermore, this segment tailors insurance solutions for small and medium-sized businesses, their owners, and executives.

Des Moines, IA
19,700 employees
Financial Services / Asset Management
Sector
Financial Services
Industry
Asset Management
CEO
Deanna Dawnette Strable-Soethout