Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 4.27%.
YIELD ON COST (YOC)
4.27%
NKE now pays $1.64 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-30) | $58.00 | 2.83% |
| 5 years ago(2021-09-08) | $160.71 | 1.02% |
| 3 years ago(2023-08-29) | $101.77 | 1.61% |
| 1 year ago(2025-09-03) | $74.74 | 2.19% |
| Buying today(at $38.10) | $38.10 | 4.27% |
Projection: starting from today's 4.27% yield, assuming the dividend keeps compounding at 9.3% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
4.27%
In 3 years
5.57%
In 5 years
6.65%
In 10 years
10.35%
Try your own purchase price, dividend and growth rate for NIKE, Inc. (NKE).
Starting Yield
4.30%
Ending YOC
17.45%
Year 15 Dividend
$6.65
Cum. Dividends Recd.
$56.21
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.64 | N/A | 4.30% | $0.00 |
| Year 1 | $1.80 | +9.78% | 4.73% | $1.80 |
| Year 2 | $1.98 | +9.78% | 5.19% | $3.78 |
| Year 3 | $2.17 | +9.78% | 5.69% | $5.95 |
| Year 4 | $2.38 | +9.78% | 6.25% | $8.33 |
| Year 5 | $2.61 | +9.78% | 6.86% | $10.94 |
| Year 6 | $2.87 | +9.78% | 7.53% | $13.81 |
| Year 7 | $3.15 | +9.78% | 8.27% | $16.97 |
| Year 8 | $3.46 | +9.78% | 9.08% | $20.43 |
| Year 9 | $3.80 | +9.78% | 9.97% | $24.22 |
| Year 10 | $4.17 | +9.78% | 10.94% | $28.39 |
| Year 11 | $4.58 | +9.78% | 12.01% | $32.97 |
| Year 12 | $5.02 | +9.78% | 13.19% | $37.99 |
| Year 13 | $5.52 | +9.78% | 14.48% | $43.51 |
| Year 14 | $6.06 | +9.78% | 15.89% | $49.57 |
| Year 15 | $6.65 | +9.78% | 17.45% | $56.21 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
