Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 74.11% is in line with its 5-year average of 74.26%, around the middle of its 5-year range (72.89%–75.64%).
0.03% below its 12-month average of 74.13%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-30): 75.25%.
GROSS MARGIN
74.11%
GROSS MARGIN AVG TTM
74.13%
GROSS MARGIN AVG 3Y
74.16%
GROSS MARGIN AVG 5Y
74.26%
GROSS MARGIN AVG 10Y
75.69%
GROSS MARGIN AVG 15Y
76.03%
GROSS MARGIN AVG 20Y
75.12%
CURRENT VS TTM AVG
-0.03%
CURRENT VS 3Y AVG
-0.06%
CURRENT VS 5Y AVG
-0.21%
CURRENT VS 10Y AVG
-2.09%
CURRENT VS 15Y AVG
-2.52%
CURRENT VS 20Y AVG
-1.35%
SECTOR MEDIAN · CONSUMER CYCLICAL
34.47%
median of 268 covered companies
CURRENT VS SECTOR MEDIAN
+114.97%
vs the sector median at left
Natural Health Trends Corp.
Market Cap
$8.58M
Gross Margin
74.11%
TTM Avg
74.13%
3Y Avg
74.16%
5Y Avg
74.26%
Market Cap
$8.39M
Gross Margin
44.89%
TTM Avg
47.99%
3Y Avg
45.93%
5Y Avg
46.14%
Market Cap
$8.86M
Gross Margin
9.95%
TTM Avg
4.97%
3Y Avg
2.49%
5Y Avg
8.01%
Market Cap
$9.36M
Gross Margin
41.78%
TTM Avg
38.68%
3Y Avg
36.83%
5Y Avg
39.16%
Market Cap
$9.53M
Gross Margin
-11.61%
TTM Avg
5.75%
3Y Avg
5.31%
5Y Avg
8.20%
Market Cap
$7.50M
Gross Margin
-1237.33%
TTM Avg
-1042.62%
3Y Avg
-701.47%
5Y Avg
-487.84%
Market Cap
$6.92M
Gross Margin
0.00%
TTM Avg
-179.51%
3Y Avg
-240.17%
5Y Avg
-192.14%
Market Cap
$6.71M
Gross Margin
13.33%
TTM Avg
12.46%
3Y Avg
13.93%
5Y Avg
15.41%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Natural Health Trends Corp. (NHTC) | $8.58M | 74.11% | 74.13% | 74.16% | 74.26% |
| America's Car-Mart, Inc. (CRMT)vs › | $8.39M | 44.89% | 47.99% | 45.93% | 46.14% |
| Fort Technology Inc. Common Shares (FRTT)vs › | $8.86M | 9.95% | 4.97% | 2.49% | 8.01% |
| Purple Innovation, Inc. (PRPL)vs › | $9.36M | 41.78% | 38.68% | 36.83% | 39.16% |
| Cenntro Electric Group Limited (CENN)vs › | $9.53M | -11.61% | 5.75% | 5.31% | 8.20% |
| Sports Entertainment Gaming Global Corporation (SEGG)vs › | $7.50M | -1237.33% | -1042.62% | -701.47% | -487.84% |
| Aterian, Inc. (ATER)vs › | $7.20M | 56.08% | 59.42% | 53.96% | 51.78% |
| Digital Currency X Technology Inc. (DCX)vs › | $6.92M | 0.00% | -179.51% | -240.17% | -192.14% |
| Lobo Technologies Ltd. (LOBO)vs › | $6.71M | 13.33% | 12.46% | 13.93% | 15.41% |
| BT Brands, Inc. (BTBD)vs › | $10.33M | 28.78% | 24.81% | 24.95% | 27.71% |
Gross Margin
74.1%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 75.25% |
| 2026-03-31 | 74.86% |
| 2025-12-31 | 72.89% |
| 2025-09-30 | 73.73% |
| 2025-06-30 | 73.93% |
| 2025-03-31 | 73.62% |
| 2024-12-31 | 74.17% |
| 2024-09-30 | 74.14% |
| 2024-06-30 | 74.23% |
| 2024-03-31 | 73.41% |
| 2023-12-31 | 74.50% |
| 2023-09-30 | 74.67% |
| 2023-06-30 | 74.64% |
| 2023-03-31 | 74.45% |
| 2022-12-31 | 73.92% |
| 2022-09-30 | 73.56% |
| 2022-06-30 | 74.61% |
| 2022-03-31 | 74.81% |
| 2021-12-31 | 74.22% |
| 2021-09-30 | 74.31% |
| 2021-06-30 | 75.64% |
| 2021-03-31 | 75.83% |
| 2020-12-31 | 75.75% |
| 2020-09-30 | 74.26% |
| 2020-06-30 | 70.64% |
| 2020-03-31 | 69.80% |
| 2019-12-31 | 71.39% |
| 2019-09-30 | 74.32% |
| 2019-06-30 | 76.92% |
| 2019-03-31 | 72.97% |
| 2018-12-31 | 78.79% |
| 2018-09-30 | 78.90% |
| 2018-06-30 | 79.57% |
| 2018-03-31 | 80.48% |
| 2017-12-31 | 79.55% |
| 2017-09-30 | 79.61% |
| 2017-06-30 | 80.97% |
| 2017-03-31 | 81.22% |
| 2016-12-31 | 80.84% |
| 2016-09-30 | 80.72% |
| 2016-06-30 | 81.27% |
| 2016-03-31 | 80.79% |
| 2015-12-31 | 79.54% |
| 2015-09-30 | 80.19% |
| 2015-06-30 | 79.78% |
| 2015-03-31 | 78.06% |
| 2014-12-31 | 78.92% |
| 2014-09-30 | 78.78% |
| 2014-06-30 | 78.04% |
| 2014-03-31 | 77.32% |
| 2013-12-31 | 77.01% |
| 2013-09-30 | 76.29% |
| 2013-06-30 | 75.75% |
| 2013-03-31 | 74.25% |
| 2012-12-31 | 75.12% |
| 2012-09-30 | 74.46% |
| 2012-06-30 | 73.73% |
| 2012-03-31 | 73.61% |
| 2011-12-31 | 74.08% |
| 2011-09-30 | 75.99% |
| 2011-06-30 | 72.57% |
| 2011-03-31 | 70.45% |
| 2010-12-31 | 69.41% |
| 2010-09-30 | 70.00% |
| 2010-06-30 | 71.71% |
| 2010-03-31 | 70.62% |
| 2009-12-31 | 64.91% |
| 2009-09-30 | 67.11% |
| 2009-06-30 | 70.43% |
| 2009-03-31 | 71.66% |
| 2008-12-31 | 72.04% |
| 2008-09-30 | 72.31% |
| 2008-06-30 | 72.04% |
| 2008-03-31 | 72.88% |
| 2007-12-31 | 71.25% |
| 2007-09-30 | 70.93% |
| 2007-06-30 | 76.29% |
| 2007-03-31 | 73.52% |
| 2006-12-31 | 64.44% |
| 2006-09-30 | 77.81% |
| 2006-06-30 | 76.59% |
| 2006-03-31 | 79.55% |
| 2005-12-31 | 74.46% |
| 2005-09-30 | 77.64% |
| 2005-06-30 | 75.10% |
| 2005-03-31 | 80.90% |
| 2004-12-31 | 73.29% |
| 2004-09-30 | 79.44% |
| 2004-06-30 | 81.41% |
| 2004-03-31 | 79.37% |
| 2003-12-31 | 78.43% |
| 2003-09-30 | 78.07% |
| 2003-06-30 | 86.18% |
| 2003-03-31 | 79.92% |
| 2002-12-31 | 80.47% |
| 2002-09-30 | 80.80% |
