Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 2.98%.
YIELD ON COST (YOC)
2.98%
M now pays $0.75 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-04) | $33.69 | 2.23% |
| 5 years ago(2021-08-02) | $17.08 | 4.39% |
| 3 years ago(2023-08-03) | $16.01 | 4.68% |
| 1 year ago(2025-08-07) | $12.11 | 6.19% |
| Buying today(at $25.17) | $25.17 | 2.98% |
Projection: starting from today's 2.98% yield, assuming the dividend keeps compounding at its historical -0.9% rate. Boards set dividends each year, so actual figures will differ.
Today
2.98%
In 3 years
14.30%
In 5 years
40.73%
In 10 years
557.45%
Try your own purchase price, dividend and growth rate for Macy's, Inc. (M).
Starting Yield
2.98%
Ending YOC
2.59%
Year 15 Dividend
$0.65
Cum. Dividends Recd.
$10.46
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.75 | N/A | 2.98% | $0.00 |
| Year 1 | $0.74 | +-0.92% | 2.95% | $0.74 |
| Year 2 | $0.74 | +-0.92% | 2.93% | $1.48 |
| Year 3 | $0.73 | +-0.92% | 2.90% | $2.21 |
| Year 4 | $0.72 | +-0.92% | 2.87% | $2.93 |
| Year 5 | $0.72 | +-0.92% | 2.85% | $3.65 |
| Year 6 | $0.71 | +-0.92% | 2.82% | $4.36 |
| Year 7 | $0.70 | +-0.92% | 2.79% | $5.06 |
| Year 8 | $0.70 | +-0.92% | 2.77% | $5.76 |
| Year 9 | $0.69 | +-0.92% | 2.74% | $6.45 |
| Year 10 | $0.68 | +-0.92% | 2.72% | $7.13 |
| Year 11 | $0.68 | +-0.92% | 2.69% | $7.81 |
| Year 12 | $0.67 | +-0.92% | 2.67% | $8.48 |
| Year 13 | $0.67 | +-0.92% | 2.64% | $9.14 |
| Year 14 | $0.66 | +-0.92% | 2.62% | $9.80 |
| Year 15 | $0.65 | +-0.92% | 2.59% | $10.46 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute