Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 2.46%.
YIELD ON COST (YOC)
2.46%
KR now pays $1.44 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-30) | $32.16 | 4.48% |
| 5 years ago(2021-09-08) | $46.29 | 3.11% |
| 3 years ago(2023-08-29) | $46.49 | 3.10% |
| 1 year ago(2025-09-03) | $68.20 | 2.11% |
| Buying today(at $56.92) | $56.92 | 2.46% |
Projection: starting from today's 2.46% yield, assuming the dividend keeps compounding at 14.5% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
2.46%
In 3 years
3.69%
In 5 years
4.83%
In 10 years
9.51%
Try your own purchase price, dividend and growth rate for The Kroger Co. (KR).
Starting Yield
2.53%
Ending YOC
19.36%
Year 15 Dividend
$11.02
Cum. Dividends Recd.
$75.51
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.44 | N/A | 2.53% | $0.00 |
| Year 1 | $1.65 | +14.53% | 2.90% | $1.65 |
| Year 2 | $1.89 | +14.53% | 3.32% | $3.54 |
| Year 3 | $2.16 | +14.53% | 3.80% | $5.70 |
| Year 4 | $2.48 | +14.53% | 4.35% | $8.18 |
| Year 5 | $2.84 | +14.53% | 4.99% | $11.02 |
| Year 6 | $3.25 | +14.53% | 5.71% | $14.27 |
| Year 7 | $3.72 | +14.53% | 6.54% | $17.99 |
| Year 8 | $4.26 | +14.53% | 7.49% | $22.25 |
| Year 9 | $4.88 | +14.53% | 8.58% | $27.13 |
| Year 10 | $5.59 | +14.53% | 9.82% | $32.73 |
| Year 11 | $6.40 | +14.53% | 11.25% | $39.13 |
| Year 12 | $7.33 | +14.53% | 12.89% | $46.47 |
| Year 13 | $8.40 | +14.53% | 14.76% | $54.87 |
| Year 14 | $9.62 | +14.53% | 16.90% | $64.49 |
| Year 15 | $11.02 | +14.53% | 19.36% | $75.51 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
