Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.44%.
YIELD ON COST (YOC)
1.44%
INTU now pays $4.80 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-30) | $111.15 | 4.32% |
| 5 years ago(2021-09-08) | $567.59 | 0.85% |
| 3 years ago(2023-08-29) | $536.49 | 0.89% |
| 1 year ago(2025-09-03) | $668.68 | 0.72% |
| Buying today(at $318.93) | $318.93 | 1.44% |
Projection: starting from today's 1.44% yield, assuming the dividend keeps compounding at 15.3% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
1.44%
In 3 years
2.21%
In 5 years
2.93%
In 10 years
5.96%
Try your own purchase price, dividend and growth rate for Intuit Inc. (INTU).
Starting Yield
1.51%
Ending YOC
11.71%
Year 15 Dividend
$37.36
Cum. Dividends Recd.
$254.67
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $4.80 | N/A | 1.51% | $0.00 |
| Year 1 | $5.50 | +14.66% | 1.73% | $5.50 |
| Year 2 | $6.31 | +14.66% | 1.98% | $11.81 |
| Year 3 | $7.24 | +14.66% | 2.27% | $19.05 |
| Year 4 | $8.30 | +14.66% | 2.60% | $27.35 |
| Year 5 | $9.51 | +14.66% | 2.98% | $36.86 |
| Year 6 | $10.91 | +14.66% | 3.42% | $47.77 |
| Year 7 | $12.51 | +14.66% | 3.92% | $60.27 |
| Year 8 | $14.34 | +14.66% | 4.50% | $74.61 |
| Year 9 | $16.44 | +14.66% | 5.16% | $91.05 |
| Year 10 | $18.85 | +14.66% | 5.91% | $109.91 |
| Year 11 | $21.62 | +14.66% | 6.78% | $131.52 |
| Year 12 | $24.78 | +14.66% | 7.77% | $156.31 |
| Year 13 | $28.42 | +14.66% | 8.91% | $184.72 |
| Year 14 | $32.58 | +14.66% | 10.22% | $217.31 |
| Year 15 | $37.36 | +14.66% | 11.71% | $254.67 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
