Harte Hanks (HHS) ROIC: History & Chart

Name: Harte Hanks, Inc. (HHS) Return on Invested Capital (ROIC) — historical time series
Creator: TGMCharts

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Harte Hanks, Inc.(HHS)

Specialty Business Services · Chelmsford, MA

$4.41-0.13 (-2.86%)

Delayed quote: Oct 6, 2026, 11:59 AM EDT

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About Harte Hanks, Inc.

Harte Hanks, Inc. is an established global firm specializing in customer experience solutions, operating both domestically and internationally. Its business is structured around three primary divisions: Marketing Services, Customer Care, and Fulfillment & Logistics Services. Within Marketing Services, the company offers strategic guidance to clients, aiding in the design and execution of integrated omni-channel marketing initiatives. This comprehensive offering includes audience identification, detailed profiling, segmentation, prioritization, predictive analytics, and sophisticated data strategy development. Harte Hanks also ensures data quality through hygiene and cleansing services. The company implements campaigns across a wide array of channels, encompassing traditional media like print, broadcast, and direct mail, alongside digital platforms such as websites, mobile applications, display advertising, social media, search engine marketing, and voice interactions. Additionally, it provides digital infrastructure development, including website and app creation, e-commerce enablement, robust database construction and management, platform architecture design, marketing automation, and outsourced marketing operations solutions. The Customer Care segment focuses on managing client-consumer interactions, resolving issues ranging from hardware and software concerns to healthcare benefit plans, product recalls, and general service inquiries. This division leverages CRM and digital transformation strategies to facilitate meaningful customer engagement, ensuring seamless content integration between agent-assisted or AI-driven interfaces and self-service web tools or community forums. It also delivers intelligence-based B2B solutions, providing deep insights into audience behaviors and inspiring actions that drive measurable results. Finally, Fulfillment & Logistics Services covers product, print-on-demand, and mail fulfillment operations. This includes bespoke printing services, efficient management of product recalls, and the distribution of literature and promotional materials. The company further develops customized solutions tailored to engage specific audiences, target key customers, support conferences, and recognize employees, complemented by comprehensive third-party logistics (3PL) and freight optimization services. Harte Hanks, Inc. primarily serves diverse vertical markets, including business-to-business (B2B), consumer brands, financial services, retail, and healthcare sectors. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.

Chelmsford, MA

1,719 employees

www.hartehanks.com

Industrials / Specialty Business Services

Sector: Industrials
Industry: Specialty Business Services
CEO: David Fisher

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HHS Return on Invested Capital (ROIC) Metrics

RETURN ON INVESTED CAPITAL (ROIC)

-6.96%

RETURN ON INVESTED CAPITAL (ROIC) AVG TTM

-0.87%

RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y

2.10%

RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y

6.98%

RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y

-13.92%

RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y

-12.24%

RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y

-1.93%

CURRENT VS TTM AVG

-701.14%

CURRENT VS 3Y AVG

-431.20%

CURRENT VS 5Y AVG

-199.79%

CURRENT VS 10Y AVG

+49.98%

CURRENT VS 15Y AVG

+43.13%

CURRENT VS 20Y AVG

-260.01%

SECTOR MEDIAN · INDUSTRIALS

3.84%

median of 401 covered companies

CURRENT VS SECTOR MEDIAN

-281.26%

vs the sector median at left

NAME	MARKET CAP	RETURN ON INVESTED CAPITAL (ROIC)	TTM	3Y	5Y
Harte Hanks, Inc. (HHS)	$32.72M	-6.96%	-0.87%	2.10%	6.98%
CVD Equipment Corporation (CVV)vs ›	$30.30M	-11.85%	-8.21%	-10.23%	-12.76%
Rich Sparkle Holdings Limited (ANPA)vs ›	$29.98M	1.16%	12.54%	33.59%	33.59%
Acco Group Holdings Limited (ACCL)vs ›	$35.99M	25.45%	50.70%	40.45%	40.45%
Pioneer Pow (PPSI)vs ›	$36.40M	-25.22%	-17.70%	-28.74%	-26.49%
Quest Resource Holding Corporation (QRHC)vs ›	$28.87M	-9.25%	-1.85%	-0.15%	0.47%
Bridger Aerospace Group Holdings, Inc. Common Stock (BAER)vs ›	$36.59M	0.25%	3.43%	-6.02%	-4.94%
Euroholdings Ltd. (EHLD)vs ›	$37.11M	22.10%	36.23%	35.77%	35.77%
Laser Photonics Corporation (LASE)vs ›	$37.22M	-315.55%	-146.81%	-82.28%	-53.26%
Pinnacle Food Group Limited Class A Common Shares (PFAI)vs ›	$27.35M	-24.35%	-5.47%	-5.47%	-5.47%

NAME

MARKET CAP

RETURN ON INVESTED CAPITAL (ROIC)

TTM

Harte Hanks, Inc. (HHS)

$32.72M

-6.96%

-0.87%

2.10%

6.98%

CVD Equipment Corporation (CVV)vs ›

$30.30M

-11.85%

-8.21%

-10.23%

-12.76%

Rich Sparkle Holdings Limited (ANPA)vs ›

$29.98M

1.16%

12.54%

33.59%

Acco Group Holdings Limited (ACCL)vs ›

$35.99M

25.45%

50.70%

40.45%

Pioneer Pow (PPSI)vs ›

$36.40M

-25.22%

-17.70%

-28.74%

-26.49%

Quest Resource Holding Corporation (QRHC)vs ›

$28.87M

-9.25%

-1.85%

-0.15%

0.47%

Bridger Aerospace Group Holdings, Inc. Common Stock (BAER)vs ›

$36.59M

0.25%

3.43%

-6.02%

-4.94%

Euroholdings Ltd. (EHLD)vs ›

$37.11M

22.10%

36.23%

35.77%

Laser Photonics Corporation (LASE)vs ›

$37.22M

-315.55%

-146.81%

-82.28%

-53.26%

Pinnacle Food Group Limited Class A Common Shares (PFAI)vs ›

$27.35M

-24.35%

-5.47%

Return on Invested Capital (ROIC) Formula & Definition

ROIC = NOPAT / Invested Capital, where NOPAT = Operating Income × (1 − effective tax rate) and Invested Capital = Total Assets − (Current Liabilities − Short-Term Debt)

Return on invested capital measures the after-tax operating return a company earns on the capital invested in the business. TGMCharts computes it from reported statements: trailing-twelve-month operating income after tax, over invested capital at the latest balance sheet — total assets less the non-interest-bearing current liabilities (payables, accruals, deferred revenue) that fund them; short-term debt stays in the capital base. The tax rate is the period's own effective rate (income tax ÷ pretax income), capped at 45%; when pretax income is zero or negative, or the tax line is a net benefit, no tax is deducted — the operating figure is shown untaxed rather than adjusted by an assumed rate. Not shown for banks, insurers or funds.

Return on Invested Capital (ROIC) FAQ

What is the return on invested capital (ROIC) for Harte Hanks, Inc. (HHS)?

The return on invested capital (ROIC) for HHS stock is -6.96%.

Is Harte Hanks, Inc.'s return on invested capital (ROIC) high or low?

The return on invested capital (ROIC) of -6.96% is 200% below its 5-year average of 6.98%, near the low end of its 5-year range (-6.96%–19.77%).

What is the TTM average return on invested capital (ROIC) for Harte Hanks, Inc. (HHS)?

The TTM average return on invested capital (ROIC) for HHS stock is -0.87%.

What is the 3Y average return on invested capital (ROIC) for Harte Hanks, Inc. (HHS)?

The 3Y average return on invested capital (ROIC) for HHS stock is 2.10%.

What is the 5Y average return on invested capital (ROIC) for Harte Hanks, Inc. (HHS)?

The 5Y average return on invested capital (ROIC) for HHS stock is 6.98%.

What is the 10Y average return on invested capital (ROIC) for Harte Hanks, Inc. (HHS)?

The 10Y average return on invested capital (ROIC) for HHS stock is -13.92%.

What is the 15Y average return on invested capital (ROIC) for Harte Hanks, Inc. (HHS)?

The 15Y average return on invested capital (ROIC) for HHS stock is -12.24%.

What is the 20Y average return on invested capital (ROIC) for Harte Hanks, Inc. (HHS)?

The 20Y average return on invested capital (ROIC) for HHS stock is -1.93%.

DATE	RETURN ON INVESTED CAPITAL (ROIC)
2026-06-30	-6.96%
2026-03-31	1.03%
2025-12-31	1.92%
2025-09-30	-0.86%
2025-06-30	0.53%
2025-03-31	2.60%
2024-12-31	3.14%
2024-09-30	1.92%
2024-06-30	3.25%
2024-03-31	3.66%
2023-12-31	3.83%
2023-09-30	11.69%
2023-06-30	12.38%
2023-03-31	16.01%
2022-12-31	19.77%
2022-09-30	17.83%
2022-06-30	18.59%
2022-03-31	17.66%
2021-12-31	10.75%
2021-09-30	6.29%
2021-06-30	1.44%
2021-03-31	-8.76%
2020-12-31	-13.69%
2020-09-30	-12.42%
2020-06-30	-19.75%
2020-03-31	-21.25%
2019-12-31	-26.66%
2019-09-30	-39.24%
2019-06-30	-42.19%
2019-03-31	-40.53%
2018-12-31	-36.66%
2018-09-30	-104.09%
2018-06-30	-66.88%
2018-03-31	-54.41%
2017-12-31	-64.29%
2017-09-30	-37.93%
2017-06-30	-42.31%
2017-03-31	-51.92%
2016-12-31	-48.83%
2016-09-30	-3.98%
2016-06-30	-71.41%
2016-03-31	-63.09%
2015-12-31	-58.58%
2015-09-30	-55.67%
2015-06-30	4.06%
2015-03-31	4.56%
2014-12-31	4.84%
2014-09-30	4.32%
2014-06-30	4.04%
2014-03-31	4.39%
2013-12-31	5.00%
2013-09-30	6.44%
2013-06-30	6.97%
2013-03-31	-17.85%
2012-12-31	-17.53%
2012-09-30	-17.34%
2012-06-30	-16.56%
2012-03-31	5.97%
2011-12-31	5.66%
2011-09-30	6.02%
2011-06-30	6.64%
2011-03-31	7.01%
2010-12-31	7.26%
2010-09-30	7.00%
2010-06-30	7.06%
2010-03-31	7.30%
2009-12-31	6.99%
2009-09-30	7.30%
2009-06-30	7.75%
2009-03-31	8.54%
2008-12-31	9.58%
2008-09-30	11.02%
2008-06-30	11.70%
2008-03-31	12.32%
2007-12-31	13.10%
2007-09-30	13.36%
2007-06-30	13.76%
2007-03-31	14.38%
2006-12-31	14.54%
2006-09-30	15.02%
2006-06-30	16.34%
2006-03-31	16.32%
2005-12-31	16.33%
2005-09-30	15.96%
2005-06-30	15.24%
2005-03-31	16.09%
2004-12-31	15.08%
2004-09-30	14.79%
2004-06-30	14.62%
2004-03-31	14.47%
2003-12-31	14.23%
2003-09-30	14.22%
2003-06-30	14.23%

DATE

RETURN ON INVESTED CAPITAL (ROIC)

2026-06-30

-6.96%

2026-03-31

1.03%

2025-12-31

1.92%

2025-09-30

-0.86%

2025-06-30

0.53%

2025-03-31

2.60%

2024-12-31

3.14%

2024-09-30

1.92%

2024-06-30

3.25%

2024-03-31

3.66%

2023-12-31

3.83%

2023-09-30

11.69%

2023-06-30

12.38%

2023-03-31

16.01%

2022-12-31

19.77%

2022-09-30

17.83%

2022-06-30

18.59%

2022-03-31

17.66%

2021-12-31

10.75%

2021-09-30

6.29%

2021-06-30

1.44%

2021-03-31

-8.76%

2020-12-31

-13.69%

2020-09-30

-12.42%

2020-06-30

-19.75%

2020-03-31

-21.25%

2019-12-31

-26.66%

2019-09-30

-39.24%

2019-06-30

-42.19%

2019-03-31

-40.53%

2018-12-31

-36.66%

2018-09-30

-104.09%

2018-06-30

-66.88%

2018-03-31

-54.41%

2017-12-31

-64.29%

2017-09-30

-37.93%

2017-06-30

-42.31%

2017-03-31

-51.92%

2016-12-31

-48.83%

2016-09-30

-3.98%

2016-06-30

-71.41%

2016-03-31

-63.09%

2015-12-31

-58.58%

2015-09-30

-55.67%

2015-06-30

4.06%

2015-03-31

4.56%

2014-12-31

4.84%

2014-09-30

4.32%

2014-06-30

4.04%

2014-03-31

4.39%

2013-12-31

5.00%

2013-09-30

6.44%

2013-06-30

6.97%

2013-03-31

-17.85%

2012-12-31

-17.53%

2012-09-30

-17.34%

2012-06-30

-16.56%

2012-03-31

5.97%

2011-12-31

5.66%

2011-09-30

6.02%

2011-06-30

6.64%

2011-03-31

7.01%

2010-12-31

7.26%

2010-09-30

7.00%

2010-06-30

7.06%

2010-03-31

7.30%

2009-12-31

6.99%

2009-09-30

7.30%

2009-06-30

7.75%

2009-03-31

8.54%

2008-12-31

9.58%

2008-09-30

11.02%

2008-06-30

11.70%

2008-03-31

12.32%

2007-12-31

13.10%

2007-09-30

13.36%

2007-06-30

13.76%

2007-03-31

14.38%

2006-12-31

14.54%

2006-09-30

15.02%

2006-06-30

16.34%

2006-03-31

16.32%

2005-12-31

16.33%

2005-09-30

15.96%

2005-06-30

15.24%

2005-03-31

16.09%

2004-12-31

15.08%

2004-09-30

14.79%

2004-06-30

14.62%

2004-03-31

14.47%

2003-12-31

14.23%

2003-09-30

14.22%

2003-06-30

14.23%

Return on Invested Capital (ROIC): -6.96%

HHS Return on Invested Capital (ROIC)

HHS Average Return on Invested Capital (ROIC) Chart

HHS Current vs Average Return on Invested Capital (ROIC) Chart

HHS Return on Invested Capital (ROIC) Metrics

HHS Competitors' Return on Invested Capital (ROIC)

Capital Efficiency

Return on Invested Capital (ROIC) Formula & Definition

Return on Invested Capital (ROIC) FAQ

HHS Return on Invested Capital (ROIC) History

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