Harte Hanks (HHS) DCF: History & Chart

Harte Hanks, Inc.(HHS)

Specialty Business Services · Chelmsford, MA

$4.50-0.04 (-0.88%)

Delayed quote: Oct 6, 2026, 12:24 PM EDT

About Harte Hanks, Inc.

Harte Hanks, Inc. is an established global firm specializing in customer experience solutions, operating both domestically and internationally. Its business is structured around three primary divisions: Marketing Services, Customer Care, and Fulfillment & Logistics Services. Within Marketing Services, the company offers strategic guidance to clients, aiding in the design and execution of integrated omni-channel marketing initiatives. This comprehensive offering includes audience identification, detailed profiling, segmentation, prioritization, predictive analytics, and sophisticated data strategy development. Harte Hanks also ensures data quality through hygiene and cleansing services. The company implements campaigns across a wide array of channels, encompassing traditional media like print, broadcast, and direct mail, alongside digital platforms such as websites, mobile applications, display advertising, social media, search engine marketing, and voice interactions. Additionally, it provides digital infrastructure development, including website and app creation, e-commerce enablement, robust database construction and management, platform architecture design, marketing automation, and outsourced marketing operations solutions. The Customer Care segment focuses on managing client-consumer interactions, resolving issues ranging from hardware and software concerns to healthcare benefit plans, product recalls, and general service inquiries. This division leverages CRM and digital transformation strategies to facilitate meaningful customer engagement, ensuring seamless content integration between agent-assisted or AI-driven interfaces and self-service web tools or community forums. It also delivers intelligence-based B2B solutions, providing deep insights into audience behaviors and inspiring actions that drive measurable results. Finally, Fulfillment & Logistics Services covers product, print-on-demand, and mail fulfillment operations. This includes bespoke printing services, efficient management of product recalls, and the distribution of literature and promotional materials. The company further develops customized solutions tailored to engage specific audiences, target key customers, support conferences, and recognize employees, complemented by comprehensive third-party logistics (3PL) and freight optimization services. Harte Hanks, Inc. primarily serves diverse vertical markets, including business-to-business (B2B), consumer brands, financial services, retail, and healthcare sectors. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.

Chelmsford, MA

1,719 employees

www.hartehanks.com

Industrials / Specialty Business Services

Sector: Industrials
Industry: Specialty Business Services
CEO: David Fisher

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Harte Hanks, Inc. (HHS) DCF Valuation

Why we don't show a single “fair value” for HHS

A trailing-FCF DCF can't fairly anchor Harte Hanks, Inc. right now — free cash flow has been negative in recent years. For a company in this position, trailing free cash flow understates what the business actually earns for owners, so any “fair value” built on it would be misleadingly low. The honest lens is the question below: what growth does today's price actually require? The model scenarios are listed further down for reference.

What would today's price require?

Growth the price assumes-1.1%/yr

Actual revenue growth, last 5 years-3.8%/yr

$4.50 is justified only if free cash flow grows about -1.1% a year (fading to 2.5% long-run) at a 7.5% required return — faster than the company has actually grown.

Scenario	FCF growth (fading to 2.5%)	Discount	Value / share
Conservative	0.5%/yr	8.5%	$4.11
Base case	2.0%/yr	7.5%	$5.04
Optimistic	5.0%/yr	6.5%	$6.87
Third-party model estimate (FMP)	independent reference · retrieved Oct 6, 2026 · assumptions not provided		$16.83

The FMP figure is a third-party point estimate. Its cash-flow forecast, discount rate, terminal growth, and valuation date are not included in the stored response, so TGMCharts presents it only as a reference—not as an intrinsic-value conclusion or price target.

Price|PE Ratio|FCF Yield|All Metrics

Current Price

$4.50

Market-Implied Growth

-1.1%/yr

vs -3.8% 5Y actual

Base-Case Model Value

$5.04

model output — not a price target

HHS DCF Fair Value Calculator

Edit the assumptions to see how they change the estimated fair value. Opens seeded with TGM's data-driven base case for HHS (growth from its own 5-year record, discount from its beta), so the sandbox starts where the scenarios above leave off. Illustrative model — not investment advice.

FCF Growth Rate2%/yr

Historical FCF CAGR: N/A

Discount Rate (WACC)7.5%

Terminal Growth2.5%

Projection Years10yr

Base inputs: FCF $1.6M · 0.01B shares · net cash $5.6M

Estimated Fair Value

$5.04

+12.1% vs $4.50

Current price$4.50

Third-party model estimate (FMP)$16.83

Sensitivity — fair value by discount rate × terminal growth

How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 2.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $4.50; red = below. Your current case is outlined.

WACC ↓ / Terminal →	1.50%	2.00%	2.50%	3.00%	3.50%
5.5%	$6.30	$6.98	$7.90	$9.17	$11.08
6.5%	$5.19	$5.60	$6.11	$6.77	$7.65
7.5%	$4.45	$4.72	$5.04	$5.44	$5.93
8.5%	$3.92	$4.11	$4.33	$4.59	$4.90
9.5%	$3.52	$3.66	$3.82	$4.00	$4.22