Helen of Troy (HELE) Gross Profit Margin: History & Chart

Helen of Troy Limited(HELE)

Household & Personal Products · El Paso, TX

$25.44-0.21 (-0.80%)

Delayed quote: Oct 6, 2026, 10:45 AM EDT

About Helen of Troy Limited

Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are structured into three primary divisions: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment provides a variety of household essentials, including kitchen tools, storage and organization solutions, cleaning items, baby feeding and nursery products, insulated drinkware and food containers, and technical outdoor gear like backpacks and luggage. Within the Health & Wellness segment, offerings include health monitoring devices such as thermometers and blood pressure monitors, air quality appliances like purifiers, heaters, and humidifiers, and water purification systems. The Beauty division focuses on hair care, supplying grooming brushes, styling tools, decorative accessories, and a range of shampoos, conditioners, and styling products. Helen of Troy distributes its products through an extensive network that encompasses mass merchandisers, drugstore chains, warehouse clubs, home improvement centers, grocery stores, specialty retailers, beauty supply outlets, e-commerce platforms, wholesalers, and various distributors, in addition to direct-to-consumer sales. Notable brands under its umbrella include OXO, Hydro Flask, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head. Incorporated in 1968, the company is headquartered in El Paso, Texas.

El Paso, TX

1,854 employees

www.helenoftroy.com

Consumer Defensive / Household & Personal Products

Sector: Consumer Defensive
Industry: Household & Personal Products
CEO: George Scott Uzzell

View full financials

HELE Gross Margin Metrics

GROSS MARGIN

45.44%

GROSS MARGIN AVG TTM

45.74%

GROSS MARGIN AVG 3Y

46.89%

GROSS MARGIN AVG 5Y

45.15%

GROSS MARGIN AVG 10Y

43.92%

GROSS MARGIN AVG 15Y

42.79%

GROSS MARGIN AVG 20Y

42.91%

CURRENT VS TTM AVG

-0.65%

CURRENT VS 3Y AVG

-3.08%

CURRENT VS 5Y AVG

+0.63%

CURRENT VS 10Y AVG

+3.45%

CURRENT VS 15Y AVG

+6.20%

CURRENT VS 20Y AVG

+5.89%

SECTOR MEDIAN · CONSUMER DEFENSIVE

32.68%

median of 124 covered companies

CURRENT VS SECTOR MEDIAN

+39.05%

vs the sector median at left

NAME	MARKET CAP	GROSS MARGIN	TTM	3Y	5Y
Helen of Troy Limited (HELE)	$592.43M	45.44%	45.74%	46.89%	45.15%
Mama's Creations, Inc. (MAMA)vs ›	$602.15M	24.25%	24.91%	25.01%	26.08%
The Honest Company, Inc. (HNST)vs ›	$564.68M	35.66%	35.78%	32.55%	33.39%
Krispy Kreme, Inc. (DNUT)vs ›	$513.75M	14.05%	44.74%	59.16%	55.45%
Lincoln Educational Services Corporation (LINC)vs ›	$703.25M	59.84%	59.53%	58.36%	58.39%
John B. Sanfilippo & Son, Inc. (JBSS)vs ›	$799.51M	17.96%	18.17%	19.40%	19.69%
American Public Education, Inc. (APEI)vs ›	$815.00M	54.61%	52.20%	52.01%	54.81%
Agencia Comercial Spirits Ltd (AGCC)vs ›	$330.97M	49.86%	45.44%	45.44%	45.44%
Lifeway Foods, Inc. (LWAY)vs ›	$318.32M	26.01%	26.70%	24.71%	24.89%
CHS Inc. (CHSCO)vs ›	$309.41M	3.37%	3.83%	4.85%	4.67%

NAME

MARKET CAP

GROSS MARGIN

TTM

Helen of Troy Limited (HELE)

$592.43M

45.44%

45.74%

46.89%

45.15%

Mama's Creations, Inc. (MAMA)vs ›

$602.15M

24.25%

24.91%

25.01%

26.08%

The Honest Company, Inc. (HNST)vs ›

$564.68M

35.66%

35.78%

32.55%

33.39%

Krispy Kreme, Inc. (DNUT)vs ›

$513.75M

14.05%

44.74%

59.16%

55.45%

Lincoln Educational Services Corporation (LINC)vs ›

$703.25M

59.84%

59.53%

58.36%

58.39%

John B. Sanfilippo & Son, Inc. (JBSS)vs ›

$799.51M

17.96%

18.17%

19.40%

19.69%

American Public Education, Inc. (APEI)vs ›

$815.00M

54.61%

52.20%

52.01%

54.81%

Agencia Comercial Spirits Ltd (AGCC)vs ›

$330.97M

49.86%

45.44%

Lifeway Foods, Inc. (LWAY)vs ›

$318.32M

26.01%

26.70%

24.71%

24.89%

CHS Inc. (CHSCO)vs ›

$309.41M

3.37%

3.83%

4.85%

4.67%

Gross Margin FAQ

What is the gross margin for Helen of Troy Limited (HELE)?

The gross margin for HELE stock is 45.44%.

Is Helen of Troy Limited's gross margin high or low?

The gross margin of 45.44% is in line with its 5-year average of 45.15%, around the middle of its 5-year range (39.77%–48.98%).

What is the TTM average gross margin for Helen of Troy Limited (HELE)?

The TTM average gross margin for HELE stock is 45.74%.

What is the 3Y average gross margin for Helen of Troy Limited (HELE)?

The 3Y average gross margin for HELE stock is 46.89%.

What is the 5Y average gross margin for Helen of Troy Limited (HELE)?

The 5Y average gross margin for HELE stock is 45.15%.

What is the 10Y average gross margin for Helen of Troy Limited (HELE)?

The 10Y average gross margin for HELE stock is 43.92%.

What is the 15Y average gross margin for Helen of Troy Limited (HELE)?

The 15Y average gross margin for HELE stock is 42.79%.

What is the 20Y average gross margin for Helen of Troy Limited (HELE)?

The 20Y average gross margin for HELE stock is 42.91%.

DATE	GROSS MARGIN
2026-05-31	45.97%
2026-02-28	44.61%
2025-11-30	46.87%
2025-08-31	44.16%
2025-05-31	47.09%
2025-02-28	48.56%
2024-11-30	48.86%
2024-08-31	45.56%
2024-05-31	48.72%
2024-02-28	48.98%
2023-11-30	47.99%
2023-08-31	46.72%
2023-05-31	45.43%
2023-02-28	43.37%
2022-11-30	39.77%
2022-08-31	42.47%
2022-05-31	41.56%
2022-02-28	42.64%
2021-11-30	43.82%
2021-08-31	44.31%
2021-05-31	40.76%
2021-02-28	45.22%
2020-11-30	45.05%
2020-08-31	43.39%
2020-05-31	42.61%
2020-02-28	43.54%
2019-11-30	44.23%
2019-08-31	43.03%
2019-05-31	40.85%
2019-02-28	40.93%
2018-11-30	42.18%
2018-08-31	39.43%
2018-05-31	41.32%
2018-02-28	40.77%
2017-11-30	42.33%
2017-08-31	41.59%
2017-05-31	40.42%
2017-02-28	26.92%
2016-11-30	43.70%
2016-08-31	44.26%
2016-05-31	43.81%
2016-02-28	42.04%
2015-11-30	40.97%
2015-08-31	40.10%
2015-05-31	41.50%
2015-02-28	43.65%
2014-11-30	41.64%
2014-08-31	41.80%
2014-05-31	38.33%
2014-02-28	40.18%
2013-11-30	38.79%
2013-08-31	38.59%
2013-05-31	39.46%
2013-02-28	40.36%
2012-11-30	39.63%
2012-08-31	40.72%
2012-05-31	40.35%
2012-02-28	41.87%
2011-11-30	39.31%
2011-08-31	40.47%
2011-05-31	40.49%
2011-02-28	43.78%
2010-11-30	45.24%
2010-08-31	45.92%
2010-05-31	45.22%
2010-02-28	44.84%
2009-11-30	44.10%
2009-08-31	42.48%
2009-05-31	40.67%
2009-02-28	38.75%
2008-11-30	39.62%
2008-08-31	42.43%
2008-05-31	43.46%
2008-02-28	43.98%
2007-11-30	42.82%
2007-08-31	43.20%
2007-05-31	42.82%
2007-02-28	43.99%
2006-11-30	42.86%
2006-08-31	45.30%
2006-05-31	44.42%
2006-02-28	45.80%
2005-11-30	43.58%
2005-08-31	46.18%
2005-05-31	46.07%
2005-02-28	46.00%
2004-11-30	47.96%
2004-08-31	47.38%
2004-05-31	46.94%
2004-02-28	38.94%
2003-11-30	46.20%
2003-08-31	45.82%
2003-05-31	49.57%
2003-02-28	44.18%
2002-11-30	45.74%
2002-08-31	45.84%

DATE

GROSS MARGIN

2026-05-31

45.97%

2026-02-28

44.61%

2025-11-30

46.87%

2025-08-31

44.16%

2025-05-31

47.09%

2025-02-28

48.56%

2024-11-30

48.86%

2024-08-31

45.56%

2024-05-31

48.72%

2024-02-28

48.98%

2023-11-30

47.99%

2023-08-31

46.72%

2023-05-31

45.43%

2023-02-28

43.37%

2022-11-30

39.77%

2022-08-31

42.47%

2022-05-31

41.56%

2022-02-28

42.64%

2021-11-30

43.82%

2021-08-31

44.31%

2021-05-31

40.76%

2021-02-28

45.22%

2020-11-30

45.05%

2020-08-31

43.39%

2020-05-31

42.61%

2020-02-28

43.54%

2019-11-30

44.23%

2019-08-31

43.03%

2019-05-31

40.85%

2019-02-28

40.93%

2018-11-30

42.18%

2018-08-31

39.43%

2018-05-31

41.32%

2018-02-28

40.77%

2017-11-30

42.33%

2017-08-31

41.59%

2017-05-31

40.42%

2017-02-28

26.92%

2016-11-30

43.70%

2016-08-31

44.26%

2016-05-31

43.81%

2016-02-28

42.04%

2015-11-30

40.97%

2015-08-31

40.10%

2015-05-31

41.50%

2015-02-28

43.65%

2014-11-30

41.64%

2014-08-31

41.80%

2014-05-31

38.33%

2014-02-28

40.18%

2013-11-30

38.79%

2013-08-31

38.59%

2013-05-31

39.46%

2013-02-28

40.36%

2012-11-30

39.63%

2012-08-31

40.72%

2012-05-31

40.35%

2012-02-28

41.87%

2011-11-30

39.31%

2011-08-31

40.47%

2011-05-31

40.49%

2011-02-28

43.78%

2010-11-30

45.24%

2010-08-31

45.92%

2010-05-31

45.22%

2010-02-28

44.84%

2009-11-30

44.10%

2009-08-31

42.48%

2009-05-31

40.67%

2009-02-28

38.75%

2008-11-30

39.62%

2008-08-31

42.43%

2008-05-31

43.46%

2008-02-28

43.98%

2007-11-30

42.82%

2007-08-31

43.20%

2007-05-31

42.82%

2007-02-28

43.99%

2006-11-30

42.86%

2006-08-31

45.30%

2006-05-31

44.42%

2006-02-28

45.80%

2005-11-30

43.58%

2005-08-31

46.18%

2005-05-31

46.07%

2005-02-28

46.00%

2004-11-30

47.96%

2004-08-31

47.38%

2004-05-31

46.94%

2004-02-28

38.94%

2003-11-30

46.20%

2003-08-31

45.82%

2003-05-31

49.57%

2003-02-28

44.18%

2002-11-30

45.74%

2002-08-31

45.84%

Gross Margin: 45.44%

HELE Gross Margin

HELE Average Gross Margin Chart

HELE Current vs Average Gross Margin Chart

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HELE Gross Margin History

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