Helen of Troy Limited (HELE) vs Mama's Creations, Inc. (MAMA)
A side-by-side comparison of Helen of Troy Limited and Mama's Creations, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
HELE
Helen of Troy Limited
$25.76Consumer DefensiveDelayed quote: Oct 6, 2026, 12:55 PM EDT
MAMA
Mama's Creations, Inc.
$13.11Consumer DefensiveDelayed quote: Oct 6, 2026, 12:55 PM EDT
Total return — HELE vs MAMA
growth of $100 · dividends reinvested · last 5yHELE -87.7% (-34.3%/yr)MAMA +432.0% (+39.7%/yr)MAMA compounded faster over this window
Log scale — wide-divergence pair
HELE MAMA
HELE vs MAMA: by the numbers
- •MAMA is the larger company ($609M vs $600M market cap).
- •MAMA is profitable (3.54% net margin) while HELE runs a net loss (-22.71%).
- •MAMA grew revenue faster over the past five years (38.17% vs -3.92% CAGR).
Metrics side by side
Valuation
| Metric | HELE | MAMA |
|---|---|---|
| P/E ratio | N/A | 76.88 |
| Forward P/E | 7.26 | 54.24 |
| PEG ratio | N/A | 47.75 |
| P/S ratio | 0.33 | 2.92 |
| P/B ratio | 0.71 | 3.64 |
| EV / EBITDA | N/A | 30.24 |
| FCF yield | N/A | 2.84% |
Profitability
| Metric | HELE | MAMA |
|---|---|---|
| Gross margin | 45.44% | 24.25% |
| Operating margin | 5.98% | 4.55% |
| Net margin | -22.71% | 3.54% |
| ROE | -48.90% | 4.42% |
| ROIC | -14.49% | 4.03% |
Growth (annualized)
| Metric | HELE | MAMA |
|---|---|---|
| Revenue CAGR (5Y) | -3.92% | 38.17% |
| EPS CAGR (5Y) | N/A | 3.13% |
| FCF CAGR (5Y) | N/A | 40.97% |
| Total return CAGR (5Y) | -34.93% | 41.01% |
Frequently asked
- Which has grown faster, HELE or MAMA?
- Over the past five years, MAMA grew revenue faster — HELE at a -3.92% CAGR versus MAMA at 38.17%.
- Is HELE or MAMA more profitable?
- MAMA runs the higher net margin — HELE at -22.71% versus MAMA at 3.54%.
- How have HELE and MAMA total returns compared?
- Over the past 5 years, HELE delivered -34.93% and MAMA delivered 41.01% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Mama's Creations P/E ratioHelen of Troy ROEMama's Creations ROEHelen of Troy operating marginMama's Creations operating marginHelen of Troy revenue growthMama's Creations revenue growthHelen of Troy free cash flowMama's Creations free cash flow
Helen of Troy & Mama's Creations appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.