Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.52%.
YIELD ON COST (YOC)
3.52%
GAP now pays $0.67 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-19) | $23.95 | 2.80% |
| 5 years ago(2021-07-27) | $29.24 | 2.29% |
| 3 years ago(2023-07-28) | $10.35 | 6.47% |
| 1 year ago(2025-07-22) | $20.72 | 3.23% |
| Buying today(at $19.01) | $19.01 | 3.52% |
Projection: starting from today's 3.52% yield, assuming the dividend keeps compounding at its historical 21.6% rate. Boards set dividends each year, so actual figures will differ.
Today
3.52%
In 3 years
4.71%
In 5 years
5.72%
In 10 years
9.27%
Try your own purchase price, dividend and growth rate for The Gap, Inc. (GAP).
Starting Yield
3.52%
Ending YOC
66.32%
Year 15 Dividend
$12.61
Cum. Dividends Recd.
$67.18
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.67 | N/A | 3.52% | $0.00 |
| Year 1 | $0.81 | +21.61% | 4.29% | $0.81 |
| Year 2 | $0.99 | +21.61% | 5.21% | $1.81 |
| Year 3 | $1.20 | +21.61% | 6.34% | $3.01 |
| Year 4 | $1.47 | +21.61% | 7.71% | $4.48 |
| Year 5 | $1.78 | +21.61% | 9.37% | $6.26 |
| Year 6 | $2.17 | +21.61% | 11.40% | $8.43 |
| Year 7 | $2.64 | +21.61% | 13.86% | $11.06 |
| Year 8 | $3.21 | +21.61% | 16.86% | $14.27 |
| Year 9 | $3.90 | +21.61% | 20.50% | $18.16 |
| Year 10 | $4.74 | +21.61% | 24.93% | $22.90 |
| Year 11 | $5.76 | +21.61% | 30.32% | $28.67 |
| Year 12 | $7.01 | +21.61% | 36.87% | $35.68 |
| Year 13 | $8.52 | +21.61% | 44.84% | $44.20 |
| Year 14 | $10.37 | +21.61% | 54.53% | $54.57 |
| Year 15 | $12.61 | +21.61% | 66.32% | $67.18 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute