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Discover Financial Services (DFS) EV/Sales Ratio: 2.40x

Is Discover Financial Services’s EV/Sales ratio high or low?

Discover Financial Services's EV/Sales ratio of 2.40x is 22% below its 5-year average of 3.06x, near the low end of its 5-year range (1.97x–4.78x).

The EV/Sales ratio for Discover Financial Services (DFS) is 2.40x as of Tuesday, June 9, 2026. It is below its 12-month average by 19.06% (2.97x).

DFS EV/Sales Ratio Chart

DFS EV/Sales Ratio
2.40x-18.09% 1Y
Zoom

DFS Average EV/Sales Ratio Chart

DFS Current vs Average EV/Sales Ratio Chart

DFS EV/Sales Ratio Metrics

EV/SALES RATIO

2.40x

EV/SALES RATIO AVG TTM

2.97x

EV/SALES RATIO AVG 3Y

2.84x

EV/SALES RATIO AVG 5Y

3.06x

EV/SALES RATIO AVG 10Y

3.48x

EV/SALES RATIO AVG 15Y

3.71x

EV/SALES RATIO AVG 20Y

3.50x

CURRENT VS TTM AVG

-19.06%

CURRENT VS 3Y AVG

-15.53%

CURRENT VS 5Y AVG

-21.52%

CURRENT VS 10Y AVG

-30.94%

CURRENT VS 15Y AVG

-35.29%

CURRENT VS 20Y AVG

-31.50%

DFS Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Discover Financial Services (DFS)2.40x2.97x2.84x3.06x
MetLife, Inc. (MET)$55.06B0.70x0.69x0.74x0.73x
Arthur J. Gallagher & Co. (AJG)$55.77B3.75x5.59x6.03x5.63x
The Allstate Corporation (ALL)$55.91B0.95x0.93x0.89x0.89x
State Street SPDR Dow Jones Industrial Average ETF Trust (DIA)$44.77BN/AN/AN/AN/A
MSCI Inc. (MSCI)$44.23B15.67x15.90x17.41x19.42x
Aflac Incorporated (AFL)$58.84B3.40x3.51x3.14x2.69x
Coinbase Global, Inc. (COIN)$40.97B6.70x10.08x10.72x8.94x
American International Group, Inc. (AIG)$39.19B1.79x1.94x1.89x1.73x
The Travelers Companies, Inc. (TRV)$63.85B1.52x1.50x1.39x1.38x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Discover Financial Services EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Discover Financial Services EV/Sales Ratio FAQ

What is the EV/Sales ratio for Discover Financial Services (DFS)?
The EV/Sales ratio for DFS stock is 2.40x.
Is Discover Financial Services's EV/Sales ratio high or low?
Discover Financial Services's EV/Sales ratio of 2.40x is 22% below its 5-year average of 3.06x, near the low end of its 5-year range (1.97x–4.78x).
What is the TTM average EV/Sales ratio for Discover Financial Services (DFS)?
The TTM average EV/Sales ratio for DFS stock is 2.97x.
What is the 3Y average EV/Sales ratio for Discover Financial Services (DFS)?
The 3Y average EV/Sales ratio for DFS stock is 2.84x.
What is the 5Y average EV/Sales ratio for Discover Financial Services (DFS)?
The 5Y average EV/Sales ratio for DFS stock is 3.06x.
What is the 10Y average EV/Sales ratio for Discover Financial Services (DFS)?
The 10Y average EV/Sales ratio for DFS stock is 3.48x.
What is the 15Y average EV/Sales ratio for Discover Financial Services (DFS)?
The 15Y average EV/Sales ratio for DFS stock is 3.71x.
What is the 20Y average EV/Sales ratio for Discover Financial Services (DFS)?
The 20Y average EV/Sales ratio for DFS stock is 3.50x.

Discover Financial Services EV/Sales Ratio History

DATEEV/SALES RATIO
2025-05-162.40x
2025-05-152.40x
2025-05-142.40x
2025-05-132.44x
2025-05-122.42x
2025-05-092.28x
2025-05-082.31x
2025-05-072.27x
2025-05-062.26x
2025-05-052.29x
2025-05-022.29x
2025-05-012.20x
2025-04-302.20x
2025-04-292.81x
2025-04-282.81x
2025-04-252.80x
2025-04-242.84x
2025-04-232.72x
2025-04-222.64x
2025-04-212.55x
2025-04-172.48x
2025-04-162.43x
2025-04-152.48x
2025-04-142.47x
2025-04-112.44x
2025-04-102.46x
2025-04-092.62x
2025-04-082.33x
2025-04-072.36x
2025-04-042.31x
2025-04-032.50x
2025-04-022.69x
2025-04-012.62x
2025-03-312.62x
2025-03-282.47x
2025-03-272.51x
2025-03-262.56x
2025-03-252.61x
2025-03-242.61x
2025-03-212.54x
2025-03-202.54x
2025-03-192.51x
2025-03-182.47x
2025-03-172.39x
2025-03-142.54x
2025-03-132.47x
2025-03-122.53x
2025-03-112.45x
2025-03-102.44x
2025-03-072.58x
2025-03-062.65x
2025-03-052.75x
2025-03-042.73x
2025-03-032.88x
2025-02-282.94x
2025-02-272.89x
2025-02-262.87x
2025-02-252.84x
2025-02-242.91x
2025-02-212.93x
2025-02-203.00x
2025-02-193.47x
2025-02-183.37x
2025-02-143.36x
2025-02-133.27x
2025-02-123.25x
2025-02-113.34x
2025-02-103.35x
2025-02-073.42x
2025-02-063.46x
2025-02-053.45x
2025-02-043.40x
2025-02-033.40x
2025-01-313.44x
2025-01-303.46x
2025-01-293.44x
2025-01-283.42x
2025-01-273.43x
2025-01-243.45x
2025-01-233.44x
2025-01-223.38x
2025-01-213.26x
2025-01-173.23x
2025-01-163.20x
2025-01-153.24x
2025-01-143.14x
2025-01-133.06x
2025-01-102.97x
2025-01-083.06x
2025-01-073.09x
2025-01-063.11x
2025-01-033.07x
2025-01-023.04x
2024-12-313.02x
2024-12-303.01x
2024-12-273.04x
2024-12-263.08x
2024-12-243.07x
2024-12-233.04x
2024-12-203.46x
2024-12-193.39x
2024-12-183.38x
2024-12-173.47x
2024-12-163.52x
2024-12-133.51x
2024-12-123.50x
2024-12-113.54x
2024-12-103.50x
2024-12-093.52x
2024-12-063.56x
2024-12-053.53x
2024-12-043.51x
2024-12-033.55x
2024-12-023.57x
2024-11-293.61x
2024-11-273.62x
2024-11-263.62x
2024-11-253.62x
2024-11-223.56x
2024-11-213.49x
2024-11-203.45x
2024-11-193.45x
2024-11-183.46x
2024-11-153.51x
2024-11-143.47x
2024-11-133.48x
2024-11-123.54x
2024-11-113.60x
2024-11-083.49x
2024-11-073.49x
2024-11-063.62x
2024-11-053.10x
2024-11-043.05x
2024-11-013.09x
2024-10-313.04x
2024-10-303.14x
2024-10-293.08x
2024-10-283.12x
2024-10-253.05x
2024-10-242.95x
2024-10-232.99x
2024-10-222.99x
2024-10-213.01x
2024-10-183.05x
2024-10-173.08x
2024-10-163.03x
2024-10-153.02x
2024-10-143.02x
2024-10-113.00x
2024-10-102.93x
2024-10-092.95x
2024-10-082.94x
2024-10-072.97x
2024-10-042.98x
2024-10-032.84x
2024-10-022.86x
2024-10-012.84x
2024-09-302.91x
2024-09-272.89x
2024-09-262.87x
2024-09-252.83x
2024-09-242.84x
2024-09-232.90x
2024-09-202.94x
2024-09-192.97x
2024-09-182.84x
2024-09-172.86x
2024-09-162.80x
2024-09-132.76x
2024-09-122.72x
2024-09-112.71x
2024-09-102.74x
2024-09-092.79x
2024-09-062.71x
2024-09-052.77x
2024-09-042.82x
2024-09-032.87x
2024-08-302.88x
2024-08-292.86x
2024-08-282.83x
2024-08-272.79x
2024-08-262.78x
2024-08-232.78x
2024-08-222.75x
2024-08-212.79x
2024-08-202.82x
2024-08-192.85x
2024-08-162.80x
2024-08-152.75x
2024-08-142.70x
2024-08-132.68x
2024-08-122.63x
2024-08-092.67x
2024-08-082.65x
2024-08-072.62x
2024-08-062.65x
2024-08-052.63x
2024-08-022.72x
2024-08-012.84x
2024-07-312.97x
2024-07-303.32x
2024-07-293.28x
2024-07-263.27x
2024-07-253.26x
2024-07-243.23x
2024-07-233.22x
2024-07-223.22x
2024-07-193.26x
2024-07-183.28x
2024-07-173.25x
2024-07-163.26x
2024-07-153.17x
2024-07-123.06x
2024-07-113.06x
2024-07-103.02x
2024-07-093.03x
2024-07-083.01x
2024-07-053.01x
2024-07-033.07x
2024-07-023.10x
2024-07-013.09x
2024-06-283.05x
2024-06-272.91x
2024-06-262.94x
2024-06-252.96x
2024-06-242.99x
2024-06-212.97x
2024-06-202.99x
2024-06-182.97x
2024-06-172.95x
2024-06-142.88x
2024-06-132.88x
2024-06-122.91x
2024-06-112.87x
2024-06-102.95x
2024-06-072.93x
2024-06-062.89x
2024-06-052.88x
2024-06-042.86x
2024-06-032.89x
2024-05-312.89x
2024-05-302.86x
2024-05-292.87x
2024-05-282.87x
2024-05-242.90x
2024-05-232.89x
2024-05-222.92x
2024-05-212.94x
2024-05-202.93x
2024-05-172.94x
2024-05-162.93x
2024-05-152.97x
2024-05-142.92x
2024-05-132.92x
2024-05-102.90x
2024-05-092.92x
2024-05-082.91x
2024-05-072.91x
2024-05-062.94x
2024-05-032.93x

Showing the most recent 260 of 4,163 data points. The chart above shows the full history.

About Discover Financial Services

Based in Riverwoods, Illinois, and founded in 1960, Discover Financial Services offers a comprehensive suite of digital banking and payment solutions throughout the United States. Its operations are organized into two primary divisions: Digital Banking and Payment Services. The Digital Banking segment caters to individuals with Discover-branded credit cards, various consumer loan products including private student, personal, and home loans, and a direct-to-consumer deposit portfolio featuring savings, certificates of deposit (CDs), money market, checking, and sweep accounts, alongside specialized IRA deposit options. The Payment Services segment is responsible for operating the PULSE network, which supports automated teller machines, debit transactions, and electronic funds transfers. It also oversees Diners Club International, a global payments network involved in issuing branded charge cards and facilitating card acceptance. Furthermore, this segment provides essential payment transaction processing and settlement services.

Riverwoods, IL
21,000 employees
Financial Services / Financial - Credit Services
Sector
Financial Services
Industry
Financial - Credit Services
CEO
J. Michael Shepherd