Discover Financial Services (DFS) EV/Sales Ratio: 2.40x
Is Discover Financial Services’s EV/Sales ratio high or low?
Discover Financial Services's EV/Sales ratio of 2.40x is 22% below its 5-year average of 3.06x, near the low end of its 5-year range (1.97x–4.78x).
The EV/Sales ratio for Discover Financial Services (DFS) is 2.40x as of Tuesday, June 9, 2026. It is below its 12-month average by 19.06% (2.97x).
DFS EV/Sales Ratio Chart
DFS Average EV/Sales Ratio Chart
DFS Current vs Average EV/Sales Ratio Chart
DFS EV/Sales Ratio Metrics
EV/SALES RATIO
2.40x
EV/SALES RATIO AVG TTM
2.97x
EV/SALES RATIO AVG 3Y
2.84x
EV/SALES RATIO AVG 5Y
3.06x
EV/SALES RATIO AVG 10Y
3.48x
EV/SALES RATIO AVG 15Y
3.71x
EV/SALES RATIO AVG 20Y
3.50x
CURRENT VS TTM AVG
-19.06%
CURRENT VS 3Y AVG
-15.53%
CURRENT VS 5Y AVG
-21.52%
CURRENT VS 10Y AVG
-30.94%
CURRENT VS 15Y AVG
-35.29%
CURRENT VS 20Y AVG
-31.50%
DFS Competitors' EV/Sales Ratio
| NAME | MARKET CAP | EV/SALES RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Discover Financial Services (DFS) | — | 2.40x | 2.97x | 2.84x | 3.06x |
| MetLife, Inc. (MET) | $55.06B | 0.70x | 0.69x | 0.74x | 0.73x |
| Arthur J. Gallagher & Co. (AJG) | $55.77B | 3.75x | 5.59x | 6.03x | 5.63x |
| The Allstate Corporation (ALL) | $55.91B | 0.95x | 0.93x | 0.89x | 0.89x |
| State Street SPDR Dow Jones Industrial Average ETF Trust (DIA) | $44.77B | N/A | N/A | N/A | N/A |
| MSCI Inc. (MSCI) | $44.23B | 15.67x | 15.90x | 17.41x | 19.42x |
| Aflac Incorporated (AFL) | $58.84B | 3.40x | 3.51x | 3.14x | 2.69x |
| Coinbase Global, Inc. (COIN) | $40.97B | 6.70x | 10.08x | 10.72x | 8.94x |
| American International Group, Inc. (AIG) | $39.19B | 1.79x | 1.94x | 1.89x | 1.73x |
| The Travelers Companies, Inc. (TRV) | $63.85B | 1.52x | 1.50x | 1.39x | 1.38x |
Understanding EV/Sales
Enterprise Value (EV) = Market Cap + Total Debt - Cash
Sales = Total Revenue (TTM)
EV/Sales is commonly used because:
- It works for unprofitable companies where P/E doesn't apply
- Revenue is harder to manipulate than earnings
- It supports comparisons across companies at different profitability stages
- It is frequently used for software and other revenue-growth-focused companies
Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.
Discover Financial Services EV/Sales Ratio Formula & Definition
EV/Sales = Enterprise Value / Revenue (TTM)
Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Discover Financial Services EV/Sales Ratio FAQ
- What is the EV/Sales ratio for Discover Financial Services (DFS)?
- The EV/Sales ratio for DFS stock is 2.40x.
- Is Discover Financial Services's EV/Sales ratio high or low?
- Discover Financial Services's EV/Sales ratio of 2.40x is 22% below its 5-year average of 3.06x, near the low end of its 5-year range (1.97x–4.78x).
- What is the TTM average EV/Sales ratio for Discover Financial Services (DFS)?
- The TTM average EV/Sales ratio for DFS stock is 2.97x.
- What is the 3Y average EV/Sales ratio for Discover Financial Services (DFS)?
- The 3Y average EV/Sales ratio for DFS stock is 2.84x.
- What is the 5Y average EV/Sales ratio for Discover Financial Services (DFS)?
- The 5Y average EV/Sales ratio for DFS stock is 3.06x.
- What is the 10Y average EV/Sales ratio for Discover Financial Services (DFS)?
- The 10Y average EV/Sales ratio for DFS stock is 3.48x.
- What is the 15Y average EV/Sales ratio for Discover Financial Services (DFS)?
- The 15Y average EV/Sales ratio for DFS stock is 3.71x.
- What is the 20Y average EV/Sales ratio for Discover Financial Services (DFS)?
- The 20Y average EV/Sales ratio for DFS stock is 3.50x.
Discover Financial Services EV/Sales Ratio History
| DATE | EV/SALES RATIO |
|---|---|
| 2025-05-16 | 2.40x |
| 2025-05-15 | 2.40x |
| 2025-05-14 | 2.40x |
| 2025-05-13 | 2.44x |
| 2025-05-12 | 2.42x |
| 2025-05-09 | 2.28x |
| 2025-05-08 | 2.31x |
| 2025-05-07 | 2.27x |
| 2025-05-06 | 2.26x |
| 2025-05-05 | 2.29x |
| 2025-05-02 | 2.29x |
| 2025-05-01 | 2.20x |
| 2025-04-30 | 2.20x |
| 2025-04-29 | 2.81x |
| 2025-04-28 | 2.81x |
| 2025-04-25 | 2.80x |
| 2025-04-24 | 2.84x |
| 2025-04-23 | 2.72x |
| 2025-04-22 | 2.64x |
| 2025-04-21 | 2.55x |
| 2025-04-17 | 2.48x |
| 2025-04-16 | 2.43x |
| 2025-04-15 | 2.48x |
| 2025-04-14 | 2.47x |
| 2025-04-11 | 2.44x |
| 2025-04-10 | 2.46x |
| 2025-04-09 | 2.62x |
| 2025-04-08 | 2.33x |
| 2025-04-07 | 2.36x |
| 2025-04-04 | 2.31x |
| 2025-04-03 | 2.50x |
| 2025-04-02 | 2.69x |
| 2025-04-01 | 2.62x |
| 2025-03-31 | 2.62x |
| 2025-03-28 | 2.47x |
| 2025-03-27 | 2.51x |
| 2025-03-26 | 2.56x |
| 2025-03-25 | 2.61x |
| 2025-03-24 | 2.61x |
| 2025-03-21 | 2.54x |
| 2025-03-20 | 2.54x |
| 2025-03-19 | 2.51x |
| 2025-03-18 | 2.47x |
| 2025-03-17 | 2.39x |
| 2025-03-14 | 2.54x |
| 2025-03-13 | 2.47x |
| 2025-03-12 | 2.53x |
| 2025-03-11 | 2.45x |
| 2025-03-10 | 2.44x |
| 2025-03-07 | 2.58x |
| 2025-03-06 | 2.65x |
| 2025-03-05 | 2.75x |
| 2025-03-04 | 2.73x |
| 2025-03-03 | 2.88x |
| 2025-02-28 | 2.94x |
| 2025-02-27 | 2.89x |
| 2025-02-26 | 2.87x |
| 2025-02-25 | 2.84x |
| 2025-02-24 | 2.91x |
| 2025-02-21 | 2.93x |
| 2025-02-20 | 3.00x |
| 2025-02-19 | 3.47x |
| 2025-02-18 | 3.37x |
| 2025-02-14 | 3.36x |
| 2025-02-13 | 3.27x |
| 2025-02-12 | 3.25x |
| 2025-02-11 | 3.34x |
| 2025-02-10 | 3.35x |
| 2025-02-07 | 3.42x |
| 2025-02-06 | 3.46x |
| 2025-02-05 | 3.45x |
| 2025-02-04 | 3.40x |
| 2025-02-03 | 3.40x |
| 2025-01-31 | 3.44x |
| 2025-01-30 | 3.46x |
| 2025-01-29 | 3.44x |
| 2025-01-28 | 3.42x |
| 2025-01-27 | 3.43x |
| 2025-01-24 | 3.45x |
| 2025-01-23 | 3.44x |
| 2025-01-22 | 3.38x |
| 2025-01-21 | 3.26x |
| 2025-01-17 | 3.23x |
| 2025-01-16 | 3.20x |
| 2025-01-15 | 3.24x |
| 2025-01-14 | 3.14x |
| 2025-01-13 | 3.06x |
| 2025-01-10 | 2.97x |
| 2025-01-08 | 3.06x |
| 2025-01-07 | 3.09x |
| 2025-01-06 | 3.11x |
| 2025-01-03 | 3.07x |
| 2025-01-02 | 3.04x |
| 2024-12-31 | 3.02x |
| 2024-12-30 | 3.01x |
| 2024-12-27 | 3.04x |
| 2024-12-26 | 3.08x |
| 2024-12-24 | 3.07x |
| 2024-12-23 | 3.04x |
| 2024-12-20 | 3.46x |
| 2024-12-19 | 3.39x |
| 2024-12-18 | 3.38x |
| 2024-12-17 | 3.47x |
| 2024-12-16 | 3.52x |
| 2024-12-13 | 3.51x |
| 2024-12-12 | 3.50x |
| 2024-12-11 | 3.54x |
| 2024-12-10 | 3.50x |
| 2024-12-09 | 3.52x |
| 2024-12-06 | 3.56x |
| 2024-12-05 | 3.53x |
| 2024-12-04 | 3.51x |
| 2024-12-03 | 3.55x |
| 2024-12-02 | 3.57x |
| 2024-11-29 | 3.61x |
| 2024-11-27 | 3.62x |
| 2024-11-26 | 3.62x |
| 2024-11-25 | 3.62x |
| 2024-11-22 | 3.56x |
| 2024-11-21 | 3.49x |
| 2024-11-20 | 3.45x |
| 2024-11-19 | 3.45x |
| 2024-11-18 | 3.46x |
| 2024-11-15 | 3.51x |
| 2024-11-14 | 3.47x |
| 2024-11-13 | 3.48x |
| 2024-11-12 | 3.54x |
| 2024-11-11 | 3.60x |
| 2024-11-08 | 3.49x |
| 2024-11-07 | 3.49x |
| 2024-11-06 | 3.62x |
| 2024-11-05 | 3.10x |
| 2024-11-04 | 3.05x |
| 2024-11-01 | 3.09x |
| 2024-10-31 | 3.04x |
| 2024-10-30 | 3.14x |
| 2024-10-29 | 3.08x |
| 2024-10-28 | 3.12x |
| 2024-10-25 | 3.05x |
| 2024-10-24 | 2.95x |
| 2024-10-23 | 2.99x |
| 2024-10-22 | 2.99x |
| 2024-10-21 | 3.01x |
| 2024-10-18 | 3.05x |
| 2024-10-17 | 3.08x |
| 2024-10-16 | 3.03x |
| 2024-10-15 | 3.02x |
| 2024-10-14 | 3.02x |
| 2024-10-11 | 3.00x |
| 2024-10-10 | 2.93x |
| 2024-10-09 | 2.95x |
| 2024-10-08 | 2.94x |
| 2024-10-07 | 2.97x |
| 2024-10-04 | 2.98x |
| 2024-10-03 | 2.84x |
| 2024-10-02 | 2.86x |
| 2024-10-01 | 2.84x |
| 2024-09-30 | 2.91x |
| 2024-09-27 | 2.89x |
| 2024-09-26 | 2.87x |
| 2024-09-25 | 2.83x |
| 2024-09-24 | 2.84x |
| 2024-09-23 | 2.90x |
| 2024-09-20 | 2.94x |
| 2024-09-19 | 2.97x |
| 2024-09-18 | 2.84x |
| 2024-09-17 | 2.86x |
| 2024-09-16 | 2.80x |
| 2024-09-13 | 2.76x |
| 2024-09-12 | 2.72x |
| 2024-09-11 | 2.71x |
| 2024-09-10 | 2.74x |
| 2024-09-09 | 2.79x |
| 2024-09-06 | 2.71x |
| 2024-09-05 | 2.77x |
| 2024-09-04 | 2.82x |
| 2024-09-03 | 2.87x |
| 2024-08-30 | 2.88x |
| 2024-08-29 | 2.86x |
| 2024-08-28 | 2.83x |
| 2024-08-27 | 2.79x |
| 2024-08-26 | 2.78x |
| 2024-08-23 | 2.78x |
| 2024-08-22 | 2.75x |
| 2024-08-21 | 2.79x |
| 2024-08-20 | 2.82x |
| 2024-08-19 | 2.85x |
| 2024-08-16 | 2.80x |
| 2024-08-15 | 2.75x |
| 2024-08-14 | 2.70x |
| 2024-08-13 | 2.68x |
| 2024-08-12 | 2.63x |
| 2024-08-09 | 2.67x |
| 2024-08-08 | 2.65x |
| 2024-08-07 | 2.62x |
| 2024-08-06 | 2.65x |
| 2024-08-05 | 2.63x |
| 2024-08-02 | 2.72x |
| 2024-08-01 | 2.84x |
| 2024-07-31 | 2.97x |
| 2024-07-30 | 3.32x |
| 2024-07-29 | 3.28x |
| 2024-07-26 | 3.27x |
| 2024-07-25 | 3.26x |
| 2024-07-24 | 3.23x |
| 2024-07-23 | 3.22x |
| 2024-07-22 | 3.22x |
| 2024-07-19 | 3.26x |
| 2024-07-18 | 3.28x |
| 2024-07-17 | 3.25x |
| 2024-07-16 | 3.26x |
| 2024-07-15 | 3.17x |
| 2024-07-12 | 3.06x |
| 2024-07-11 | 3.06x |
| 2024-07-10 | 3.02x |
| 2024-07-09 | 3.03x |
| 2024-07-08 | 3.01x |
| 2024-07-05 | 3.01x |
| 2024-07-03 | 3.07x |
| 2024-07-02 | 3.10x |
| 2024-07-01 | 3.09x |
| 2024-06-28 | 3.05x |
| 2024-06-27 | 2.91x |
| 2024-06-26 | 2.94x |
| 2024-06-25 | 2.96x |
| 2024-06-24 | 2.99x |
| 2024-06-21 | 2.97x |
| 2024-06-20 | 2.99x |
| 2024-06-18 | 2.97x |
| 2024-06-17 | 2.95x |
| 2024-06-14 | 2.88x |
| 2024-06-13 | 2.88x |
| 2024-06-12 | 2.91x |
| 2024-06-11 | 2.87x |
| 2024-06-10 | 2.95x |
| 2024-06-07 | 2.93x |
| 2024-06-06 | 2.89x |
| 2024-06-05 | 2.88x |
| 2024-06-04 | 2.86x |
| 2024-06-03 | 2.89x |
| 2024-05-31 | 2.89x |
| 2024-05-30 | 2.86x |
| 2024-05-29 | 2.87x |
| 2024-05-28 | 2.87x |
| 2024-05-24 | 2.90x |
| 2024-05-23 | 2.89x |
| 2024-05-22 | 2.92x |
| 2024-05-21 | 2.94x |
| 2024-05-20 | 2.93x |
| 2024-05-17 | 2.94x |
| 2024-05-16 | 2.93x |
| 2024-05-15 | 2.97x |
| 2024-05-14 | 2.92x |
| 2024-05-13 | 2.92x |
| 2024-05-10 | 2.90x |
| 2024-05-09 | 2.92x |
| 2024-05-08 | 2.91x |
| 2024-05-07 | 2.91x |
| 2024-05-06 | 2.94x |
| 2024-05-03 | 2.93x |
Showing the most recent 260 of 4,163 data points. The chart above shows the full history.
Related Metrics
About Discover Financial Services
Based in Riverwoods, Illinois, and founded in 1960, Discover Financial Services offers a comprehensive suite of digital banking and payment solutions throughout the United States. Its operations are organized into two primary divisions: Digital Banking and Payment Services. The Digital Banking segment caters to individuals with Discover-branded credit cards, various consumer loan products including private student, personal, and home loans, and a direct-to-consumer deposit portfolio featuring savings, certificates of deposit (CDs), money market, checking, and sweep accounts, alongside specialized IRA deposit options. The Payment Services segment is responsible for operating the PULSE network, which supports automated teller machines, debit transactions, and electronic funds transfers. It also oversees Diners Club International, a global payments network involved in issuing branded charge cards and facilitating card acceptance. Furthermore, this segment provides essential payment transaction processing and settlement services.
- Sector
- Financial Services
- Industry
- Financial - Credit Services
- CEO
- J. Michael Shepherd