Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.53%.
YIELD ON COST (YOC)
3.53%
BF-B now pays $0.92 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-20) | $39.52 | 2.33% |
| 5 years ago(2021-07-28) | $72.16 | 1.27% |
| 3 years ago(2023-07-19) | $68.62 | 1.34% |
| 1 year ago(2025-07-23) | $30.90 | 2.98% |
| Buying today(at $26.08) | $26.08 | 3.53% |
Projection: starting from today's 3.53% yield, assuming the dividend keeps compounding at its historical 5.4% rate. Boards set dividends each year, so actual figures will differ.
Today
3.53%
In 3 years
3.53%
In 5 years
3.53%
In 10 years
3.54%
Try your own purchase price, dividend and growth rate for Brown-Forman Corporation (BF-B).
Starting Yield
3.53%
Ending YOC
7.78%
Year 15 Dividend
$2.03
Cum. Dividends Recd.
$21.58
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.92 | N/A | 3.53% | $0.00 |
| Year 1 | $0.97 | +5.41% | 3.72% | $0.97 |
| Year 2 | $1.02 | +5.41% | 3.92% | $1.99 |
| Year 3 | $1.08 | +5.41% | 4.13% | $3.07 |
| Year 4 | $1.14 | +5.41% | 4.36% | $4.21 |
| Year 5 | $1.20 | +5.41% | 4.59% | $5.40 |
| Year 6 | $1.26 | +5.41% | 4.84% | $6.66 |
| Year 7 | $1.33 | +5.41% | 5.10% | $8.00 |
| Year 8 | $1.40 | +5.41% | 5.38% | $9.40 |
| Year 9 | $1.48 | +5.41% | 5.67% | $10.88 |
| Year 10 | $1.56 | +5.41% | 5.97% | $12.43 |
| Year 11 | $1.64 | +5.41% | 6.30% | $14.08 |
| Year 12 | $1.73 | +5.41% | 6.64% | $15.81 |
| Year 13 | $1.82 | +5.41% | 7.00% | $17.63 |
| Year 14 | $1.92 | +5.41% | 7.38% | $19.56 |
| Year 15 | $2.03 | +5.41% | 7.78% | $21.58 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
