Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.53%.
YIELD ON COST (YOC)
3.53%
BF-B now pays $0.92 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-07) | $37.54 | 2.45% |
| 5 years ago(2021-09-15) | $70.66 | 1.30% |
| 3 years ago(2023-09-06) | $63.58 | 1.45% |
| 1 year ago(2025-09-10) | $27.27 | 3.37% |
| Buying today(at $26.15) | $26.15 | 3.53% |
Projection: starting from today's 3.53% yield, assuming the dividend keeps compounding at 5.9% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
3.53%
In 3 years
4.19%
In 5 years
4.69%
In 10 years
6.23%
Try your own purchase price, dividend and growth rate for Brown-Forman Corporation (BF-B).
Starting Yield
3.52%
Ending YOC
7.70%
Year 15 Dividend
$2.01
Cum. Dividends Recd.
$21.49
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.92 | N/A | 3.52% | $0.00 |
| Year 1 | $0.97 | +5.36% | 3.71% | $0.97 |
| Year 2 | $1.02 | +5.36% | 3.91% | $1.99 |
| Year 3 | $1.08 | +5.36% | 4.11% | $3.07 |
| Year 4 | $1.13 | +5.36% | 4.34% | $4.20 |
| Year 5 | $1.19 | +5.36% | 4.57% | $5.39 |
| Year 6 | $1.26 | +5.36% | 4.81% | $6.65 |
| Year 7 | $1.33 | +5.36% | 5.07% | $7.98 |
| Year 8 | $1.40 | +5.36% | 5.34% | $9.38 |
| Year 9 | $1.47 | +5.36% | 5.63% | $10.85 |
| Year 10 | $1.55 | +5.36% | 5.93% | $12.40 |
| Year 11 | $1.63 | +5.36% | 6.25% | $14.03 |
| Year 12 | $1.72 | +5.36% | 6.58% | $15.75 |
| Year 13 | $1.81 | +5.36% | 6.94% | $17.57 |
| Year 14 | $1.91 | +5.36% | 7.31% | $19.48 |
| Year 15 | $2.01 | +5.36% | 7.70% | $21.49 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
