AA

Apple Inc. (AAPL)

The goodwill for Apple Inc. (AAPL) is $0 with a year-over-year change of +0.00%. Goodwill is an intangible asset that arises when a company acquires another business for more than the fair value of its identifiable net assets. It represents expected synergies, brand value, and other intangibles.

Current Goodwill

$0

$0

Year-over-Year Change

+0.00%

vs. $0 prior year

Historical Data

30

Years of data available

Annual Goodwill History

YearGoodwillYoY Change% Change
2025$0+$0+0.00%
2024$0+$0+0.00%
2023$0+$0+0.00%
2022$0+$0+0.00%
2021$0+$0+0.00%
2020$0+$0+0.00%
2019$0+$0+0.00%
2018$0$-5.72B-100.00%
2017$5.72B+$303.00M+5.60%
2016$5.41B

Understanding Goodwill

What is Goodwill? Goodwill is an intangible asset that arises when a company acquires another business for more than the fair value of its identifiable net assets. It represents expected synergies, brand value, and other intangibles.

Why it Matters: High goodwill indicates significant M&A activity and may represent overpayment for acquisitions. Goodwill must be tested annually for impairment - write-downs can significantly impact earnings and indicate failed acquisitions.

How to Use: Compare goodwill to total assets to assess acquisition activity. A sudden decrease usually indicates an impairment charge. Compare goodwill/revenue ratios across peers in acquisitive industries.

Data as of Sunday, April 5, 2026