Roku, Inc. (ROKU) vs Snap Inc. (SNAP)
A side-by-side comparison of Roku, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
ROKU
Roku, Inc.
$145.08Communication ServicesDelayed quote: Jul 30, 2026, 12:45 PM EDT
SNAP
Snap Inc.
$4.68Communication ServicesDelayed quote: Jul 30, 2026, 12:45 PM EDT
Total return — ROKU vs SNAP
growth of $100 · dividends reinvested · last 9yROKU +518.4%SNAP -66.0%ROKU compounded faster
Log scale — wide-divergence pair
ROKU SNAP
ROKU vs SNAP: by the numbers
- •ROKU is the larger company ($21.52B vs $7.92B market cap).
- •ROKU is profitable (4.06% net margin) while SNAP runs a net loss (-6.72%).
- •ROKU grew revenue faster over the past five years (19.57% vs 16.73% CAGR).
Metrics side by side
Valuation
| Metric | ROKU | SNAP |
|---|---|---|
| P/E ratio | 109.27 | N/A |
| Forward P/E | 58.84 | N/A |
| P/S ratio | 4.42 | 1.31 |
| P/B ratio | 8.22 | 3.83 |
| EV / EBITDA | 69.60 | N/A |
| FCF yield | 2.97% | 7.63% |
Profitability
| Metric | ROKU | SNAP |
|---|---|---|
| Gross margin | 44.19% | 55.77% |
| Operating margin | 2.09% | -6.77% |
| Net margin | 4.06% | -6.72% |
| ROE | 7.54% | -19.66% |
| ROIC | -0.17% | -8.20% |
Growth (annualized)
| Metric | ROKU | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 19.57% | 16.73% |
| FCF CAGR (5Y) | 32.93% | N/A |
| Total return CAGR (5Y) | -20.22% | -42.45% |
Frequently asked
- Which has grown faster, ROKU or SNAP?
- Over the past five years, ROKU grew revenue faster — ROKU at a 19.57% CAGR versus SNAP at 16.73%.
- Is ROKU or SNAP more profitable?
- ROKU runs the higher net margin — ROKU at 4.06% versus SNAP at -6.72%.
- How have ROKU and SNAP total returns compared?
- Over the past 5 years, ROKU delivered -20.22% and SNAP delivered -42.45% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Roku P/E ratioSnap P/E ratioRoku dividend yieldSnap dividend yieldRoku ROESnap ROERoku operating marginSnap operating marginRoku revenue growthSnap revenue growthRoku free cash flowSnap free cash flow
Roku & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.