Roku, Inc. (ROKU) vs Snap Inc. (SNAP)
ROKU leads on 7 of 11 compared metrics.
A side-by-side comparison of Roku, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — ROKU vs SNAP
growth of $100 · last 9yROKU +511.3%SNAP -63.6%ROKU compounded faster
Log scale — wide-divergence pair
ROKU SNAP
ROKU vs SNAP: by the numbers
- •ROKU is the larger company ($21.22B vs $8.90B market cap).
- •ROKU is profitable (4.06% net margin) while SNAP runs a net loss (-6.72%).
- •ROKU grew revenue faster over the past five years (19.57% vs 16.73% CAGR).
Which is better, ROKU or SNAP?
Metric tally: ROKU 7 · SNAP 4It depends on what you're optimizing for:
GrowthROKU(faster 5Y revenue CAGR)
QualityROKU(higher ROIC)
Valuation
| Metric | ROKU | SNAP |
|---|---|---|
| P/E ratio | 108.02 | — |
| Forward P/E | 39.27● | 42.69 |
| P/S ratio | 4.37 | 1.46● |
| P/B ratio | 8.12 | 4.26● |
| EV / EBITDA | 48.91 | — |
| FCF yield | 3.01% | 6.86%● |
Profitability
| Metric | ROKU | SNAP |
|---|---|---|
| Gross margin | 44.19% | 55.77%● |
| Operating margin | 2.09%● | -6.77% |
| Net margin | 4.06%● | -6.72% |
| ROE | 7.54%● | -19.66% |
| ROIC | -0.17%● | -8.20% |
Growth (annualized)
| Metric | ROKU | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 19.57%● | 16.73% |
| FCF CAGR (5Y) | 32.93% | — |
| Total return CAGR (5Y) | -16.16%● | -39.34% |
Frequently asked
- Which is better, ROKU or SNAP?
- It depends on your goal. growth: ROKU (faster 5Y revenue CAGR); quality: ROKU (higher ROIC). Across all compared metrics, ROKU leads 7 to 4.
- Which has grown faster, ROKU or SNAP?
- Over the past five years, ROKU grew revenue faster — ROKU at a 19.57% CAGR versus SNAP at 16.73%.
- Is ROKU or SNAP more profitable?
- ROKU runs the higher net margin — ROKU at 4.06% versus SNAP at -6.72%.
- Which has been the better investment, ROKU or SNAP?
- Over the past 5-year, ROKU delivered the higher annualized total return — ROKU at -16.16% versus SNAP at -39.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Roku P/E ratioSnap P/E ratioRoku dividend yieldSnap dividend yieldRoku ROESnap ROERoku operating marginSnap operating marginRoku revenue growthSnap revenue growthRoku free cash flowSnap free cash flow
Roku & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.