HubSpot, Inc. (HUBS) vs Zebra Technologies Corporation (ZBRA)
A side-by-side comparison of HubSpot, Inc. and Zebra Technologies Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.
HUBS
HubSpot, Inc.
$253.68TechnologyDelayed quote: Jul 29, 2026, 2:40 PM EDT
ZBRA
Zebra Technologies Corporation
$285.64TechnologyDelayed quote: Jul 29, 2026, 2:40 PM EDT
Total return — HUBS vs ZBRA
growth of $100 · dividends reinvested · last 12yHUBS +690.8%ZBRA +324.5%HUBS compounded faster
HUBS ZBRA
HUBS vs ZBRA: by the numbers
- •ZBRA is the larger company ($13.61B vs $12.99B market cap).
- •ZBRA trades at the lower trailing earnings multiple (34.60 vs 124.75 P/E), one valuation lens rather than an overall verdict.
- •ZBRA converts more revenue to profit (7.49% vs 3.04% net margin).
- •HUBS grew revenue faster over the past five years (27.85% vs 3.31% CAGR).
Metrics side by side
Valuation
| Metric | HUBS | ZBRA |
|---|---|---|
| P/E ratio | 124.75 | 34.60 |
| Forward P/E | N/A | 15.31 |
| P/S ratio | 3.80 | 2.58 |
| P/B ratio | 6.27 | 4.15 |
| PEG ratio | 0.52 | N/A |
| EV / EBITDA | 57.10 | 17.09 |
| FCF yield | 5.69% | 5.80% |
Profitability
| Metric | HUBS | ZBRA |
|---|---|---|
| Gross margin | 83.65% | 47.47% |
| Operating margin | 1.95% | 14.38% |
| Net margin | 3.04% | 7.49% |
| ROE | 5.02% | 12.05% |
| ROIC | 0.31% | 8.81% |
Growth (annualized)
| Metric | HUBS | ZBRA |
|---|---|---|
| Revenue CAGR (5Y) | 27.85% | 3.31% |
| EPS CAGR (5Y) | N/A | -2.66% |
| FCF CAGR (5Y) | 57.18% | -3.79% |
| Total return CAGR (5Y) | -16.58% | -12.22% |
Frequently asked
- Which has the lower trailing P/E, HUBS or ZBRA?
- ZBRA has the lower trailing P/E: HUBS trades at 124.75 and ZBRA at 34.60. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, HUBS or ZBRA?
- Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus ZBRA at 3.31%.
- Is HUBS or ZBRA more profitable?
- ZBRA runs the higher net margin — HUBS at 3.04% versus ZBRA at 7.49%.
- How have HUBS and ZBRA total returns compared?
- Over the past 10 years, HUBS delivered 16.38% and ZBRA delivered 18.30% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
HubSpot P/E ratioZebra Technologies P/E ratioHubSpot dividend yieldZebra Technologies dividend yieldHubSpot ROEZebra Technologies ROEHubSpot operating marginZebra Technologies operating marginHubSpot revenue growthZebra Technologies revenue growthHubSpot free cash flowZebra Technologies free cash flow
HubSpot & Zebra Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.