HubSpot, Inc. (HUBS) vs Zebra Technologies Corporation (ZBRA)

A side-by-side comparison of HubSpot, Inc. and Zebra Technologies Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnHUBS vs ZBRA

growth of $100 · dividends reinvested · last 12y
HUBS +690.8%ZBRA +324.5%HUBS compounded faster
01k2k3kStart $100201620182020202220242026$791$425
HUBS ZBRA

HUBS vs ZBRA: by the numbers

  • ZBRA is the larger company ($13.61B vs $12.99B market cap).
  • ZBRA trades at the lower trailing earnings multiple (34.60 vs 124.75 P/E), one valuation lens rather than an overall verdict.
  • ZBRA converts more revenue to profit (7.49% vs 3.04% net margin).
  • HUBS grew revenue faster over the past five years (27.85% vs 3.31% CAGR).

Metrics side by side

Valuation

MetricHUBSZBRA
P/E ratio124.7534.60
Forward P/EN/A15.31
P/S ratio3.802.58
P/B ratio6.274.15
PEG ratio0.52N/A
EV / EBITDA57.1017.09
FCF yield5.69%5.80%

Profitability

MetricHUBSZBRA
Gross margin83.65%47.47%
Operating margin1.95%14.38%
Net margin3.04%7.49%
ROE5.02%12.05%
ROIC0.31%8.81%

Growth (annualized)

MetricHUBSZBRA
Revenue CAGR (5Y)27.85%3.31%
EPS CAGR (5Y)N/A-2.66%
FCF CAGR (5Y)57.18%-3.79%
Total return CAGR (5Y)-16.58%-12.22%

Frequently asked

Which has the lower trailing P/E, HUBS or ZBRA?
ZBRA has the lower trailing P/E: HUBS trades at 124.75 and ZBRA at 34.60. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, HUBS or ZBRA?
Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus ZBRA at 3.31%.
Is HUBS or ZBRA more profitable?
ZBRA runs the higher net margin — HUBS at 3.04% versus ZBRA at 7.49%.
How have HUBS and ZBRA total returns compared?
Over the past 10 years, HUBS delivered 16.38% and ZBRA delivered 18.30% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.