Is HUBS or ZBRA cheaper?

On trailing earnings, ZBRA is cheaper: HUBS trades at a 98.51 P/E and ZBRA at 27.79.

Which has grown faster, HUBS or ZBRA?

Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus ZBRA at 3.31%.

Is HUBS or ZBRA more profitable?

ZBRA runs the higher net margin — HUBS at 3.04% versus ZBRA at 7.49%.

Which has been the better investment, HUBS or ZBRA?

Over the past 10-year, ZBRA delivered the higher annualized total return — HUBS at 14.37% versus ZBRA at 15.08%. Past performance doesn't predict future results.

HubSpot, Inc. (HUBS) vs Zebra Technologies Corporation (ZBRA)

ZBRA leads on 9 of 12 compared metrics.

A side-by-side comparison of HubSpot, Inc. and Zebra Technologies Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Zebra Technologies Corporation

$10.88B

$228.42Technology

Total return — HUBS vs ZBRA

growth of $100 · last 12y

HUBS +524.5%ZBRA +243.6%HUBS compounded faster

HUBS ZBRA

HUBS vs ZBRA: by the numbers

•ZBRA is the larger company ($10.88B vs $9.63B market cap).
•ZBRA trades at the lower earnings multiple (27.79 vs 98.51 P/E).
•ZBRA converts more revenue to profit (7.49% vs 3.04% net margin).
•HUBS grew revenue faster over the past five years (27.85% vs 3.31% CAGR).

Which is better, HUBS or ZBRA?

Metric tally: HUBS 3 · ZBRA 9

It depends on what you're optimizing for:

ValueZBRA(lower P/E)

GrowthHUBS(faster 5Y revenue CAGR)

QualityZBRA(higher ROIC)

Valuation

Metric	HUBS	ZBRA
P/E ratio	98.51	27.79●
Forward P/E	—	12.31
P/S ratio	3.00	2.07●
P/B ratio	4.95	3.33●
PEG ratio	0.52	—
EV / EBITDA	35.09	15.44●
FCF yield	7.21%	7.23%

Profitability

Metric	HUBS	ZBRA
Gross margin	83.65%●	47.47%
Operating margin	1.95%	14.38%●
Net margin	3.04%	7.49%●
ROE	5.02%	12.05%●
ROIC	0.31%	8.81%●

Growth (annualized)

Metric	HUBS	ZBRA
Revenue CAGR (5Y)	27.85%●	3.31%
EPS CAGR (5Y)	—	-2.66%
FCF CAGR (5Y)	57.18%●	-3.79%
Total return CAGR (5Y)	-18.40%	-14.78%●

Frequently asked

Which is better, HUBS or ZBRA?: It depends on your goal. value: ZBRA (lower P/E); growth: HUBS (faster 5Y revenue CAGR); quality: ZBRA (higher ROIC). Across all compared metrics, ZBRA leads 9 to 3.
Is HUBS or ZBRA cheaper?: On trailing earnings, ZBRA is cheaper: HUBS trades at a 98.51 P/E and ZBRA at 27.79.
Which has grown faster, HUBS or ZBRA?: Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus ZBRA at 3.31%.
Is HUBS or ZBRA more profitable?: ZBRA runs the higher net margin — HUBS at 3.04% versus ZBRA at 7.49%.
Which has been the better investment, HUBS or ZBRA?: Over the past 10-year, ZBRA delivered the higher annualized total return — HUBS at 14.37% versus ZBRA at 15.08%. Past performance doesn't predict future results.

Go deeper

Full HUBS analysis Full ZBRA analysis Interactive comparison tool

Dig into the metrics

HubSpot P/E ratio Zebra Technologies P/E ratio HubSpot dividend yield Zebra Technologies dividend yield HubSpot ROE Zebra Technologies ROE HubSpot operating margin Zebra Technologies operating margin HubSpot revenue growth Zebra Technologies revenue growth HubSpot free cash flow Zebra Technologies free cash flow

HubSpot & Zebra Technologies appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.