HubSpot, Inc. (HUBS) vs Unity Software Inc. (U)

HUBS leads on 10 of 11 compared metrics.

A side-by-side comparison of HubSpot, Inc. and Unity Software Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — HUBS vs U

growth of $100 · last 6y
HUBS -31.4%U -60.1%HUBS compounded faster
0100200300Start $100202120222023202420252026$69$40
HUBS U

HUBS vs U: by the numbers

  • U is the larger company ($11.89B vs $9.63B market cap).
  • HUBS is profitable (3.04% net margin) while U runs a net loss (-34.95%).
  • HUBS grew revenue faster over the past five years (27.85% vs 18.01% CAGR).

Which is better, HUBS or U?

Metric tally: HUBS 10 · U 1

It depends on what you're optimizing for:

GrowthHUBS(faster 5Y revenue CAGR)
QualityHUBS(higher ROIC)

Metrics side by side

Valuation

MetricHUBSU
P/E ratio98.51
Forward P/E51.16
P/S ratio3.006.15
P/B ratio4.953.98
PEG ratio0.52
EV / EBITDA35.09210.82
FCF yield7.21%3.92%

Profitability

MetricHUBSU
Gross margin83.65%59.38%
Operating margin1.95%-36.09%
Net margin3.04%-34.95%
ROE5.02%-22.58%
ROIC0.31%-7.17%

Growth (annualized)

MetricHUBSU
Revenue CAGR (5Y)27.85%18.01%
FCF CAGR (5Y)57.18%
Total return CAGR (5Y)-18.40%-22.81%

Frequently asked

Which is better, HUBS or U?
It depends on your goal. growth: HUBS (faster 5Y revenue CAGR); quality: HUBS (higher ROIC). Across all compared metrics, HUBS leads 10 to 1.
Which has grown faster, HUBS or U?
Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus U at 18.01%.
Is HUBS or U more profitable?
HUBS runs the higher net margin — HUBS at 3.04% versus U at -34.95%.
Which has been the better investment, HUBS or U?
Over the past 5-year, HUBS delivered the higher annualized total return — HUBS at 14.37% versus U at -22.81%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.