HubSpot, Inc. (HUBS) vs Unity Software Inc. (U)
HUBS leads on 10 of 11 compared metrics.
A side-by-side comparison of HubSpot, Inc. and Unity Software Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — HUBS vs U
growth of $100 · last 6yHUBS -31.4%U -60.1%HUBS compounded faster
HUBS U
HUBS vs U: by the numbers
- •U is the larger company ($11.89B vs $9.63B market cap).
- •HUBS is profitable (3.04% net margin) while U runs a net loss (-34.95%).
- •HUBS grew revenue faster over the past five years (27.85% vs 18.01% CAGR).
Which is better, HUBS or U?
Metric tally: HUBS 10 · U 1It depends on what you're optimizing for:
GrowthHUBS(faster 5Y revenue CAGR)
QualityHUBS(higher ROIC)
Metrics side by side
Valuation
| Metric | HUBS | U |
|---|---|---|
| P/E ratio | 98.51 | — |
| Forward P/E | — | 51.16 |
| P/S ratio | 3.00● | 6.15 |
| P/B ratio | 4.95 | 3.98● |
| PEG ratio | 0.52 | — |
| EV / EBITDA | 35.09● | 210.82 |
| FCF yield | 7.21%● | 3.92% |
Profitability
| Metric | HUBS | U |
|---|---|---|
| Gross margin | 83.65%● | 59.38% |
| Operating margin | 1.95%● | -36.09% |
| Net margin | 3.04%● | -34.95% |
| ROE | 5.02%● | -22.58% |
| ROIC | 0.31%● | -7.17% |
Growth (annualized)
| Metric | HUBS | U |
|---|---|---|
| Revenue CAGR (5Y) | 27.85%● | 18.01% |
| FCF CAGR (5Y) | 57.18% | — |
| Total return CAGR (5Y) | -18.40%● | -22.81% |
Frequently asked
- Which is better, HUBS or U?
- It depends on your goal. growth: HUBS (faster 5Y revenue CAGR); quality: HUBS (higher ROIC). Across all compared metrics, HUBS leads 10 to 1.
- Which has grown faster, HUBS or U?
- Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus U at 18.01%.
- Is HUBS or U more profitable?
- HUBS runs the higher net margin — HUBS at 3.04% versus U at -34.95%.
- Which has been the better investment, HUBS or U?
- Over the past 5-year, HUBS delivered the higher annualized total return — HUBS at 14.37% versus U at -22.81%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
HubSpot P/E ratioUnity Software P/E ratioHubSpot dividend yieldUnity Software dividend yieldHubSpot ROEUnity Software ROEHubSpot operating marginUnity Software operating marginHubSpot revenue growthUnity Software revenue growthHubSpot free cash flowUnity Software free cash flow
HubSpot & Unity Software appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.