HubSpot, Inc. (HUBS) vs Shopify Inc. (SHOP)

A side-by-side comparison of HubSpot, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 14, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnHUBS vs SHOP

growth of $100 · dividends reinvested · last 10y
HUBS +304.4% (+15.0%/yr)SHOP +3956.6% (+44.8%/yr)SHOP compounded faster over this window
Log scale — wide-divergence pair
101001k10kStart $10020182020202220242026$404$4,057
HUBS SHOP

HUBS vs SHOP: by the numbers

  • SHOP is the larger company ($200.25B vs $11.47B market cap).
  • HUBS trades at the lower trailing earnings multiple (84.99 vs 106.40 P/E), one valuation lens rather than an overall verdict.
  • SHOP converts more revenue to profit (14.53% vs 4.26% net margin).
  • SHOP grew revenue faster over the past five years (28.06% vs 26.31% CAGR).

Metrics side by side

Valuation

MetricHUBSSHOP
P/E ratio84.99106.40
Forward P/EN/A84.64
P/S ratio3.5315.51
P/B ratio7.3516.22
EV / EBITDA40.02109.07
FCF yield6.30%1.14%

Profitability

MetricHUBSSHOP
Gross margin83.25%47.77%
Operating margin3.83%13.90%
Net margin4.26%14.53%
ROE8.86%15.20%
ROIC0.31%8.67%

Growth (annualized)

MetricHUBSSHOP
Revenue CAGR (5Y)26.31%28.06%
EPS CAGR (5Y)N/A28.61%
FCF CAGR (5Y)39.65%35.93%
Total return CAGR (5Y)-18.46%1.14%

Frequently asked

Which has the lower trailing P/E, HUBS or SHOP?
HUBS has the lower trailing P/E: HUBS trades at 84.99 and SHOP at 106.40. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, HUBS or SHOP?
Over the past five years, SHOP grew revenue faster — HUBS at a 26.31% CAGR versus SHOP at 28.06%.
Is HUBS or SHOP more profitable?
SHOP runs the higher net margin — HUBS at 4.26% versus SHOP at 14.53%.
How have HUBS and SHOP total returns compared?
Over the past 10 years, HUBS delivered 15.08% and SHOP delivered 44.70% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 14, 2026.