HubSpot, Inc. (HUBS) vs Shopify Inc. (SHOP)
A side-by-side comparison of HubSpot, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 14, 2026. Differences are shown without an overall score or investment verdict.
HUBS
HubSpot, Inc.
$223.94TechnologyDelayed quote: Aug 14, 2026, 4:00 PM EDT
SHOP
Shopify Inc.
$154.32TechnologyDelayed quote: Aug 14, 2026, 4:00 PM EDT
Total return — HUBS vs SHOP
growth of $100 · dividends reinvested · last 10yHUBS +304.4% (+15.0%/yr)SHOP +3956.6% (+44.8%/yr)SHOP compounded faster over this window
Log scale — wide-divergence pair
HUBS SHOP
HUBS vs SHOP: by the numbers
- •SHOP is the larger company ($200.25B vs $11.47B market cap).
- •HUBS trades at the lower trailing earnings multiple (84.99 vs 106.40 P/E), one valuation lens rather than an overall verdict.
- •SHOP converts more revenue to profit (14.53% vs 4.26% net margin).
- •SHOP grew revenue faster over the past five years (28.06% vs 26.31% CAGR).
Metrics side by side
Valuation
| Metric | HUBS | SHOP |
|---|---|---|
| P/E ratio | 84.99 | 106.40 |
| Forward P/E | N/A | 84.64 |
| P/S ratio | 3.53 | 15.51 |
| P/B ratio | 7.35 | 16.22 |
| EV / EBITDA | 40.02 | 109.07 |
| FCF yield | 6.30% | 1.14% |
Profitability
| Metric | HUBS | SHOP |
|---|---|---|
| Gross margin | 83.25% | 47.77% |
| Operating margin | 3.83% | 13.90% |
| Net margin | 4.26% | 14.53% |
| ROE | 8.86% | 15.20% |
| ROIC | 0.31% | 8.67% |
Growth (annualized)
| Metric | HUBS | SHOP |
|---|---|---|
| Revenue CAGR (5Y) | 26.31% | 28.06% |
| EPS CAGR (5Y) | N/A | 28.61% |
| FCF CAGR (5Y) | 39.65% | 35.93% |
| Total return CAGR (5Y) | -18.46% | 1.14% |
Frequently asked
- Which has the lower trailing P/E, HUBS or SHOP?
- HUBS has the lower trailing P/E: HUBS trades at 84.99 and SHOP at 106.40. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, HUBS or SHOP?
- Over the past five years, SHOP grew revenue faster — HUBS at a 26.31% CAGR versus SHOP at 28.06%.
- Is HUBS or SHOP more profitable?
- SHOP runs the higher net margin — HUBS at 4.26% versus SHOP at 14.53%.
- How have HUBS and SHOP total returns compared?
- Over the past 10 years, HUBS delivered 15.08% and SHOP delivered 44.70% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
HubSpot P/E ratioShopify P/E ratioHubSpot ROEShopify ROEHubSpot operating marginShopify operating marginHubSpot revenue growthShopify revenue growthHubSpot free cash flowShopify free cash flow
HubSpot & Shopify appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 14, 2026.