HubSpot, Inc. (HUBS) vs Onto Innovation Inc. (ONTO)
A side-by-side comparison of HubSpot, Inc. and Onto Innovation Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
HUBS
HubSpot, Inc.
$238.04TechnologyDelayed quote: Jul 28, 2026, 3:59 PM EDT
ONTO
Onto Innovation Inc.
$241.89TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — HUBS vs ONTO
growth of $100 · dividends reinvested · last 12yHUBS +640.9%ONTO +1622.2%ONTO compounded faster
HUBS ONTO
HUBS vs ONTO: by the numbers
- •HUBS is the larger company ($12.19B vs $12.03B market cap).
- •HUBS trades at the lower trailing earnings multiple (116.87 vs 122.58 P/E), one valuation lens rather than an overall verdict.
- •ONTO converts more revenue to profit (10.33% vs 3.04% net margin).
- •HUBS grew revenue faster over the past five years (27.85% vs 11.93% CAGR).
Metrics side by side
Valuation
| Metric | HUBS | ONTO |
|---|---|---|
| P/E ratio | 116.87 | 122.58 |
| Forward P/E | N/A | 52.80 |
| P/S ratio | 3.56 | 12.73 |
| P/B ratio | 5.87 | 6.15 |
| PEG ratio | 0.52 | N/A |
| EV / EBITDA | 53.28 | 68.27 |
| FCF yield | 6.08% | 1.82% |
Profitability
| Metric | HUBS | ONTO |
|---|---|---|
| Gross margin | 83.65% | 48.80% |
| Operating margin | 1.95% | 10.53% |
| Net margin | 3.04% | 10.33% |
| ROE | 5.02% | 4.99% |
| ROIC | 0.31% | 5.18% |
Growth (annualized)
| Metric | HUBS | ONTO |
|---|---|---|
| Revenue CAGR (5Y) | 27.85% | 11.93% |
| EPS CAGR (5Y) | N/A | -0.96% |
| FCF CAGR (5Y) | 57.18% | 11.03% |
| Total return CAGR (5Y) | -17.57% | 29.23% |
Frequently asked
- Which has the lower trailing P/E, HUBS or ONTO?
- HUBS has the lower trailing P/E: HUBS trades at 116.87 and ONTO at 122.58. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, HUBS or ONTO?
- Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus ONTO at 11.93%.
- Is HUBS or ONTO more profitable?
- ONTO runs the higher net margin — HUBS at 3.04% versus ONTO at 10.33%.
- How have HUBS and ONTO total returns compared?
- Over the past 10 years, HUBS delivered 15.73% and ONTO delivered 27.97% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
HubSpot P/E ratioOnto Innovation P/E ratioHubSpot dividend yieldOnto Innovation dividend yieldHubSpot ROEOnto Innovation ROEHubSpot operating marginOnto Innovation operating marginHubSpot revenue growthOnto Innovation revenue growthHubSpot free cash flowOnto Innovation free cash flow
HubSpot & Onto Innovation appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.