HubSpot, Inc. (HUBS) vs Onto Innovation Inc. (ONTO)
A side-by-side comparison of HubSpot, Inc. and Onto Innovation Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
HUBS
HubSpot, Inc.
$246.22TechnologyDelayed quote: Sep 14, 2026, 12:14 PM EDT
ONTO
Onto Innovation Inc.
$254.56TechnologyDelayed quote: Sep 14, 2026, 12:14 PM EDT
Total return — HUBS vs ONTO
growth of $100 · dividends reinvested · last 10yHUBS +313.4% (+15.3%/yr)ONTO +1240.6% (+29.6%/yr)ONTO compounded faster over this window
HUBS ONTO
HUBS vs ONTO: by the numbers
- •ONTO is the larger company ($12.66B vs $12.61B market cap).
- •HUBS trades at the lower trailing earnings multiple (87.00 vs 95.70 P/E), one valuation lens rather than an overall verdict.
- •ONTO converts more revenue to profit (11.84% vs 4.26% net margin).
- •HUBS grew revenue faster over the past five years (26.31% vs 11.67% CAGR).
Metrics side by side
Valuation
| Metric | HUBS | ONTO |
|---|---|---|
| P/E ratio | 87.00 | 95.70 |
| Forward P/E | N/A | 31.37 |
| P/S ratio | 3.66 | 11.30 |
| P/B ratio | 7.61 | 6.59 |
| EV / EBITDA | 41.55 | 52.27 |
| FCF yield | 6.08% | 1.99% |
Profitability
| Metric | HUBS | ONTO |
|---|---|---|
| Gross margin | 83.25% | 50.36% |
| Operating margin | 3.83% | 12.48% |
| Net margin | 4.26% | 11.84% |
| ROE | 8.86% | 6.90% |
| ROIC | 5.70% | 3.42% |
Growth (annualized)
| Metric | HUBS | ONTO |
|---|---|---|
| Revenue CAGR (5Y) | 26.31% | 11.67% |
| EPS CAGR (5Y) | N/A | -0.96% |
| FCF CAGR (5Y) | 39.65% | 15.11% |
| Total return CAGR (5Y) | -19.59% | 29.60% |
Frequently asked
- Which has the lower trailing P/E, HUBS or ONTO?
- HUBS has the lower trailing P/E: HUBS trades at 87.00 and ONTO at 95.70. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, HUBS or ONTO?
- Over the past five years, HUBS grew revenue faster — HUBS at a 26.31% CAGR versus ONTO at 11.67%.
- Is HUBS or ONTO more profitable?
- ONTO runs the higher net margin — HUBS at 4.26% versus ONTO at 11.84%.
- How have HUBS and ONTO total returns compared?
- Over the past 10 years, HUBS delivered 15.40% and ONTO delivered 29.94% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
HubSpot P/E ratioOnto Innovation P/E ratioHubSpot ROEOnto Innovation ROEHubSpot operating marginOnto Innovation operating marginHubSpot revenue growthOnto Innovation revenue growthHubSpot free cash flowOnto Innovation free cash flow
HubSpot & Onto Innovation appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.