HubSpot, Inc. (HUBS) vs Onto Innovation Inc. (ONTO)

A side-by-side comparison of HubSpot, Inc. and Onto Innovation Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnHUBS vs ONTO

growth of $100 · dividends reinvested · last 10y
HUBS +313.4% (+15.3%/yr)ONTO +1240.6% (+29.6%/yr)ONTO compounded faster over this window
05001k2kStart $10020182020202220242026$413$1,341
HUBS ONTO

HUBS vs ONTO: by the numbers

  • ONTO is the larger company ($12.66B vs $12.61B market cap).
  • HUBS trades at the lower trailing earnings multiple (87.00 vs 95.70 P/E), one valuation lens rather than an overall verdict.
  • ONTO converts more revenue to profit (11.84% vs 4.26% net margin).
  • HUBS grew revenue faster over the past five years (26.31% vs 11.67% CAGR).

Metrics side by side

Valuation

MetricHUBSONTO
P/E ratio87.0095.70
Forward P/EN/A31.37
P/S ratio3.6611.30
P/B ratio7.616.59
EV / EBITDA41.5552.27
FCF yield6.08%1.99%

Profitability

MetricHUBSONTO
Gross margin83.25%50.36%
Operating margin3.83%12.48%
Net margin4.26%11.84%
ROE8.86%6.90%
ROIC5.70%3.42%

Growth (annualized)

MetricHUBSONTO
Revenue CAGR (5Y)26.31%11.67%
EPS CAGR (5Y)N/A-0.96%
FCF CAGR (5Y)39.65%15.11%
Total return CAGR (5Y)-19.59%29.60%

Frequently asked

Which has the lower trailing P/E, HUBS or ONTO?
HUBS has the lower trailing P/E: HUBS trades at 87.00 and ONTO at 95.70. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, HUBS or ONTO?
Over the past five years, HUBS grew revenue faster — HUBS at a 26.31% CAGR versus ONTO at 11.67%.
Is HUBS or ONTO more profitable?
ONTO runs the higher net margin — HUBS at 4.26% versus ONTO at 11.84%.
How have HUBS and ONTO total returns compared?
Over the past 10 years, HUBS delivered 15.40% and ONTO delivered 29.94% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.