Hims & Hers Health, Inc. (HIMS) vs National Research Corporation (NRC)
NRC leads on 7 of 12 compared metrics.
A side-by-side comparison of Hims & Hers Health, Inc. and National Research Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 26, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
HIMS
Hims & Hers Health, Inc.
$32.71Healthcare
NRC
National Research Corporation
$20.81Healthcare
Total return — HIMS vs NRC
growth of $100 · last 7yHIMS +245.9%NRC -66.2%HIMS compounded faster
Log scale — wide-divergence pair
HIMS NRC
HIMS vs NRC: by the numbers
- •HIMS is the larger company ($7.56B vs $469M market cap).
- •NRC is profitable (6.52% net margin) while HIMS runs a net loss (-0.56%).
- •HIMS grew revenue faster over the past five years (69.19% vs 0.55% CAGR).
- •NRC pays a dividend (3.08% yield) while HIMS does not currently pay one.
Which is better, HIMS or NRC?
Metric tally: HIMS 5 · NRC 7It depends on what you're optimizing for:
GrowthHIMS(faster 5Y revenue CAGR)
QualityNRC(higher ROIC)
Metrics side by side
Valuation
| Metric | HIMS | NRC |
|---|---|---|
| P/E ratio | — | 52.33 |
| Forward P/E | 70.17 | 23.65● |
| P/S ratio | 3.15● | 3.29 |
| P/B ratio | 16.74● | 33.79 |
| EV / EBITDA | 84.28 | 19.11● |
| FCF yield | 1.02% | 3.82%● |
Profitability
| Metric | HIMS | NRC |
|---|---|---|
| Gross margin | 67.64%● | 55.85% |
| Operating margin | 1.32% | 14.11%● |
| Net margin | -0.56% | 6.52%● |
| ROE | -2.97% | 66.94%● |
| ROIC | 6.02% | 14.36%● |
Dividends
| Metric | HIMS | NRC |
|---|---|---|
| Dividend yield | — | 3.08% |
| Payout ratio | — | 123.08% |
Growth (annualized)
| Metric | HIMS | NRC |
|---|---|---|
| Revenue CAGR (5Y) | 69.19%● | 0.55% |
| EPS CAGR (5Y) | — | -18.88% |
| FCF CAGR (5Y) | — | -17.24% |
| Total return CAGR (5Y) | 26.05%● | -12.81% |
Frequently asked
- Which is better, HIMS or NRC?
- It depends on your goal. growth: HIMS (faster 5Y revenue CAGR); quality: NRC (higher ROIC). Across all compared metrics, NRC leads 7 to 5.
- Which has grown faster, HIMS or NRC?
- Over the past five years, HIMS grew revenue faster — HIMS at a 69.19% CAGR versus NRC at 0.55%.
- Does HIMS or NRC pay a bigger dividend?
- NRC pays a dividend (3.08% yield) while HIMS does not currently pay one.
- Is HIMS or NRC more profitable?
- NRC runs the higher net margin — HIMS at -0.56% versus NRC at 6.52%.
- Which has been the better investment, HIMS or NRC?
- Over the past 5-year, HIMS delivered the higher annualized total return — HIMS at 26.05% versus NRC at 6.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Hims & Hers Health P/E ratioNational Research P/E ratioHims & Hers Health dividend yieldNational Research dividend yieldHims & Hers Health ROENational Research ROEHims & Hers Health operating marginNational Research operating marginHims & Hers Health revenue growthNational Research revenue growthHims & Hers Health free cash flowNational Research free cash flow
Hims & Hers Health & National Research appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 26, 2026.