Hims & Hers Health, Inc. (HIMS) vs National Research Corporation (NRC)

NRC leads on 7 of 12 compared metrics.

A side-by-side comparison of Hims & Hers Health, Inc. and National Research Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 26, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — HIMS vs NRC

growth of $100 · last 7y
HIMS +245.9%NRC -66.2%HIMS compounded faster
Log scale — wide-divergence pair
101001kStart $100202120232025$346$34
HIMS NRC

HIMS vs NRC: by the numbers

  • HIMS is the larger company ($7.56B vs $469M market cap).
  • NRC is profitable (6.52% net margin) while HIMS runs a net loss (-0.56%).
  • HIMS grew revenue faster over the past five years (69.19% vs 0.55% CAGR).
  • NRC pays a dividend (3.08% yield) while HIMS does not currently pay one.

Which is better, HIMS or NRC?

Metric tally: HIMS 5 · NRC 7

It depends on what you're optimizing for:

GrowthHIMS(faster 5Y revenue CAGR)
QualityNRC(higher ROIC)

Metrics side by side

Valuation

MetricHIMSNRC
P/E ratio52.33
Forward P/E70.1723.65
P/S ratio3.153.29
P/B ratio16.7433.79
EV / EBITDA84.2819.11
FCF yield1.02%3.82%

Profitability

MetricHIMSNRC
Gross margin67.64%55.85%
Operating margin1.32%14.11%
Net margin-0.56%6.52%
ROE-2.97%66.94%
ROIC6.02%14.36%

Dividends

MetricHIMSNRC
Dividend yield3.08%
Payout ratio123.08%

Growth (annualized)

MetricHIMSNRC
Revenue CAGR (5Y)69.19%0.55%
EPS CAGR (5Y)-18.88%
FCF CAGR (5Y)-17.24%
Total return CAGR (5Y)26.05%-12.81%

Frequently asked

Which is better, HIMS or NRC?
It depends on your goal. growth: HIMS (faster 5Y revenue CAGR); quality: NRC (higher ROIC). Across all compared metrics, NRC leads 7 to 5.
Which has grown faster, HIMS or NRC?
Over the past five years, HIMS grew revenue faster — HIMS at a 69.19% CAGR versus NRC at 0.55%.
Does HIMS or NRC pay a bigger dividend?
NRC pays a dividend (3.08% yield) while HIMS does not currently pay one.
Is HIMS or NRC more profitable?
NRC runs the higher net margin — HIMS at -0.56% versus NRC at 6.52%.
Which has been the better investment, HIMS or NRC?
Over the past 5-year, HIMS delivered the higher annualized total return — HIMS at 26.05% versus NRC at 6.34%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 26, 2026.