The Hartford Financial Services Group, Inc. (HIG) vs Prudential Financial, Inc. (PRU)
HIG leads on 11 of 17 compared metrics.
A side-by-side comparison of The Hartford Financial Services Group, Inc. and Prudential Financial, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
HIG
The Hartford Financial Services Group, Inc.
$129.62Financial Services
PRU
Prudential Financial, Inc.
$108.50Financial Services
Not enough overlapping price history to compare HIG and PRU.
HIG vs PRU: by the numbers
- •PRU is the larger company ($37.68B vs $35.53B market cap).
- •HIG trades at the lower earnings multiple (9.12 vs 11.08 P/E).
- •HIG converts more revenue to profit (14.13% vs 5.51% net margin).
- •HIG grew revenue faster over the past five years (6.85% vs 0.80% CAGR).
- •PRU pays the higher dividend yield (5.07% vs 1.79%).
Which is better, HIG or PRU?
Metric tally: HIG 11 · PRU 6It depends on what you're optimizing for:
ValueHIG(lower P/E)
GrowthHIG(faster 5Y revenue CAGR)
IncomePRU(higher dividend yield)
QualityHIG(higher ROIC)
Valuation
| Metric | HIG | PRU |
|---|---|---|
| P/E ratio | 9.12● | 11.08 |
| Forward P/E | 10.02 | 7.90● |
| P/S ratio | 1.27 | 0.60● |
| P/B ratio | 1.94 | 1.19● |
| PEG ratio | 0.36 | 0.32● |
| EV / EBITDA | 7.23● | 8.53 |
| FCF yield | 15.90% | 25.84%● |
Profitability
| Metric | HIG | PRU |
|---|---|---|
| Gross margin | 47.02%● | 32.90% |
| Operating margin | 17.51%● | 7.10% |
| Net margin | 14.13%● | 5.51% |
| ROE | 21.50%● | 10.84% |
| ROIC | 28.21%● | 0.68% |
Dividends
| Metric | HIG | PRU |
|---|---|---|
| Dividend yield | 1.79% | 5.07%● |
| Payout ratio | 17.17% | 54.13% |
Growth (annualized)
| Metric | HIG | PRU |
|---|---|---|
| Revenue CAGR (5Y) | 6.85%● | 0.80% |
| EPS CAGR (5Y) | 23.05%● | -0.11% |
| FCF CAGR (5Y) | 6.65%● | 3.03% |
| Total return CAGR (5Y) | 17.08%● | 5.57% |
Frequently asked
- Which is better, HIG or PRU?
- It depends on your goal. value: HIG (lower P/E); growth: HIG (faster 5Y revenue CAGR); income: PRU (higher dividend yield); quality: HIG (higher ROIC). Across all compared metrics, HIG leads 11 to 6.
- Is HIG or PRU cheaper?
- On trailing earnings, HIG is cheaper: HIG trades at a 9.12 P/E and PRU at 11.08.
- Which has grown faster, HIG or PRU?
- Over the past five years, HIG grew revenue faster — HIG at a 6.85% CAGR versus PRU at 0.80%.
- Does HIG or PRU pay a bigger dividend?
- HIG yields 1.79% and PRU yields 5.07% based on trailing dividends and the latest price.
- Is HIG or PRU more profitable?
- HIG runs the higher net margin — HIG at 14.13% versus PRU at 5.51%.
- Which has been the better investment, HIG or PRU?
- Over the past 10-year, HIG delivered the higher annualized total return — HIG at 13.88% versus PRU at 8.78%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Hartford Financial Services P/E ratioPrudential Financial P/E ratioHartford Financial Services dividend yieldPrudential Financial dividend yieldHartford Financial Services ROEPrudential Financial ROEHartford Financial Services operating marginPrudential Financial operating marginHartford Financial Services revenue growthPrudential Financial revenue growthHartford Financial Services free cash flowPrudential Financial free cash flow
Hartford Financial Services & Prudential Financial appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.