Huntington Bancshares Incorporated (HBAN) vs Prudential Financial, Inc. (PRU)
HBAN and PRU are evenly matched — 7 metrics each of 14.
A side-by-side comparison of Huntington Bancshares Incorporated and Prudential Financial, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 21, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
HBAN
Huntington Bancshares Incorporated
$16.86Financial Services
PRU
Prudential Financial, Inc.
$106.53Financial Services
Total return — HBAN vs PRU
growth of $100 · last 25yHBAN +0.0%PRU +263.6%PRU compounded faster
HBAN PRU
HBAN vs PRU: by the numbers
- •PRU is the larger company ($37.00B vs $34.18B market cap).
- •PRU trades at the lower earnings multiple (10.88 vs 12.97 P/E).
- •HBAN converts more revenue to profit (16.63% vs 5.51% net margin).
- •HBAN grew revenue faster over the past five years (20.75% vs 0.80% CAGR).
- •PRU pays the higher dividend yield (5.16% vs 3.68%).
Which is better, HBAN or PRU?
Metric tally: HBAN 7 · PRU 7It depends on what you're optimizing for:
ValuePRU(lower P/E)
GrowthHBAN(faster 5Y revenue CAGR)
IncomePRU(higher dividend yield)
QualityPRU(higher ROIC)
Metrics side by side
Valuation
| Metric | HBAN | PRU |
|---|---|---|
| P/E ratio | 12.97 | 10.88● |
| Forward P/E | 11.43 | 7.78● |
| P/S ratio | 2.42 | 0.59● |
| P/B ratio | 0.99● | 1.16 |
| PEG ratio | 0.90 | 0.32● |
Profitability
| Metric | HBAN | PRU |
|---|---|---|
| Gross margin | 62.65%● | 32.90% |
| Operating margin | 20.17%● | 7.10% |
| Net margin | 16.63%● | 5.51% |
| ROE | 6.78% | 10.84%● |
| ROIC | -2.03% | 0.68%● |
Dividends
| Metric | HBAN | PRU |
|---|---|---|
| Dividend yield | 3.68% | 5.16%● |
| Payout ratio | 43.97% | 54.13% |
Growth (annualized)
| Metric | HBAN | PRU |
|---|---|---|
| Revenue CAGR (5Y) | 20.75%● | 0.80% |
| EPS CAGR (5Y) | 15.04%● | -0.11% |
| Total return CAGR (5Y) | 9.69%● | 6.84% |
Frequently asked
- Which is better, HBAN or PRU?
- It depends on your goal. value: PRU (lower P/E); growth: HBAN (faster 5Y revenue CAGR); income: PRU (higher dividend yield); quality: PRU (higher ROIC). Across all compared metrics, they are evenly matched.
- Is HBAN or PRU cheaper?
- On trailing earnings, PRU is cheaper: HBAN trades at a 12.97 P/E and PRU at 10.88.
- Which has grown faster, HBAN or PRU?
- Over the past five years, HBAN grew revenue faster — HBAN at a 20.75% CAGR versus PRU at 0.80%.
- Does HBAN or PRU pay a bigger dividend?
- HBAN yields 3.68% and PRU yields 5.16% based on trailing dividends and the latest price.
- Is HBAN or PRU more profitable?
- HBAN runs the higher net margin — HBAN at 16.63% versus PRU at 5.51%.
- Which has been the better investment, HBAN or PRU?
- Over the past 10-year, HBAN delivered the higher annualized total return — HBAN at 10.63% versus PRU at 8.78%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Huntington Bancshares P/E ratioPrudential Financial P/E ratioHuntington Bancshares dividend yieldPrudential Financial dividend yieldHuntington Bancshares ROEPrudential Financial ROEHuntington Bancshares operating marginPrudential Financial operating marginHuntington Bancshares revenue growthPrudential Financial revenue growthHuntington Bancshares free cash flowPrudential Financial free cash flow
Huntington Bancshares & Prudential Financial appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 21, 2026.