Ford Motor Company (F) vs Alphabet Inc. (GOOGL)
GOOGL leads on 9 of 15 compared metrics.
A side-by-side comparison of Ford Motor Company and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
F
Ford Motor Company
$14.84Consumer Cyclical
GOOGL
Alphabet Inc.
$359.68Communication Services
Total return — F vs GOOGL
growth of $100 · last 22yF +6.0%GOOGL +14229.9%GOOGL compounded faster
Log scale — wide-divergence pair
F GOOGL
F vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.35T vs $58.08B market cap).
- •GOOGL is profitable (37.91% net margin) while F runs a net loss (-3.22%).
- •GOOGL grew revenue faster over the past five years (16.53% vs 8.03% CAGR).
- •F pays the higher dividend yield (4.04% vs 0.24%).
Which is better, F or GOOGL?
Metric tally: F 6 · GOOGL 9It depends on what you're optimizing for:
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeF(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | F | GOOGL |
|---|---|---|
| P/E ratio | — | 27.44 |
| Forward P/E | 8.10● | 24.41 |
| P/S ratio | 0.32● | 10.42 |
| P/B ratio | 1.61● | 9.19 |
| PEG ratio | — | 0.84 |
| EV / EBITDA | 274.95 | 20.36● |
| FCF yield | 15.80%● | 1.46% |
Profitability
| Metric | F | GOOGL |
|---|---|---|
| Gross margin | 9.18% | 60.37%● |
| Operating margin | 1.84% | 32.70%● |
| Net margin | -3.22% | 37.91%● |
| ROE | -16.30% | 33.46%● |
| ROIC | 0.75% | 21.82%● |
Dividends
| Metric | F | GOOGL |
|---|---|---|
| Dividend yield | 4.04%● | 0.24% |
| Payout ratio | — | 7.79% |
Growth (annualized)
| Metric | F | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 8.03% | 16.53%● |
| EPS CAGR (5Y) | 171.57%● | 29.81% |
| FCF CAGR (5Y) | -16.77% | 4.89%● |
| Total return CAGR (5Y) | 4.23% | 24.45%● |
Frequently asked
- Which is better, F or GOOGL?
- It depends on your goal. growth: GOOGL (faster 5Y revenue CAGR); income: F (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, GOOGL leads 9 to 6.
- Which has grown faster, F or GOOGL?
- Over the past five years, GOOGL grew revenue faster — F at a 8.03% CAGR versus GOOGL at 16.53%.
- Does F or GOOGL pay a bigger dividend?
- F yields 4.04% and GOOGL yields 0.24% based on trailing dividends and the latest price.
- Is F or GOOGL more profitable?
- GOOGL runs the higher net margin — F at -3.22% versus GOOGL at 37.91%.
- Which has been the better investment, F or GOOGL?
- Over the past 10-year, GOOGL delivered the higher annualized total return — F at 6.07% versus GOOGL at 25.75%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Ford Motor P/E ratioAlphabet P/E ratioFord Motor dividend yieldAlphabet dividend yieldFord Motor ROEAlphabet ROEFord Motor operating marginAlphabet operating marginFord Motor revenue growthAlphabet revenue growthFord Motor free cash flowAlphabet free cash flow
Ford Motor & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.