Booking Holdings Inc. (BKNG) vs Clear Secure, Inc. (YOU)
A side-by-side comparison of Booking Holdings Inc. and Clear Secure, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; YOU is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
YOU
Clear Secure, Inc.
$42.23TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BKNG vs YOU
growth of $100 · dividends reinvested · last 5yBKNG +110.4% (+16.0%/yr)YOU +21.8% (+4.0%/yr)BKNG compounded faster over this window
BKNG YOU
BKNG vs YOU: by the numbers
- •BKNG is the larger company ($134.77B vs $4.25B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 28.53 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 14.78% net margin).
- •YOU grew revenue faster over the past five years (35.98% vs 31.52% CAGR).
- •YOU pays the higher dividend yield (1.74% vs 0.92%).
Metrics side by side
Valuation
| Metric | BKNG | YOU |
|---|---|---|
| P/E ratio | 19.29 | 28.53 |
| Forward P/E | 16.64 | 23.08 |
| P/S ratio | 4.77 | 4.25 |
| P/B ratio | N/A | 20.60 |
| EV / EBITDA | 13.30 | 14.78 |
| FCF yield | 7.08% | 11.97% |
Profitability
| Metric | BKNG | YOU |
|---|---|---|
| Gross margin | 100.00% | 90.02% |
| Operating margin | 34.49% | 25.13% |
| Net margin | 25.53% | 14.78% |
| ROE | N/A | 71.70% |
| ROIC | 71.23% | 33.31% |
Dividends
| Metric | BKNG | YOU |
|---|---|---|
| Dividend yield | 0.92% | 1.74% |
| Payout ratio | 17.83% | 50.68% |
Growth (annualized)
| Metric | BKNG | YOU |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 35.98% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 56.15% | 120.90% |
| Total return CAGR (5Y) | 14.07% | 1.42% |
Frequently asked
- Which has the lower trailing P/E, BKNG or YOU?
- BKNG has the lower trailing P/E: BKNG trades at 19.29 and YOU at 28.53. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or YOU?
- Over the past five years, YOU grew revenue faster — BKNG at a 31.52% CAGR versus YOU at 35.98%.
- Does BKNG or YOU pay a bigger dividend?
- BKNG yields 0.92% and YOU yields 1.74% based on trailing dividends and the latest price.
- Is BKNG or YOU more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus YOU at 14.78%.
- How have BKNG and YOU total returns compared?
- Over the past 5 years, BKNG delivered 14.07% and YOU delivered 1.42% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioClear Secure P/E ratioBooking dividend yieldClear Secure dividend yieldBooking ROEClear Secure ROEBooking operating marginClear Secure operating marginBooking revenue growthClear Secure revenue growthBooking free cash flowClear Secure free cash flow
Booking & Clear Secure appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.