Booking Holdings Inc. (BKNG) vs VeriSign, Inc. (VRSN)
BKNG leads on 12 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and VeriSign, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — BKNG vs VRSN
growth of $100 · last 27yBKNG +896.0%VRSN +731.5%BKNG compounded faster
BKNG VRSN
BKNG vs VRSN: by the numbers
- •BKNG is the larger company ($127.81B vs $25.47B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 30.93 P/E).
- •VRSN converts more revenue to profit (49.96% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 5.69% CAGR).
- •VRSN pays the higher dividend yield (1.13% vs 0.97%).
Which is better, BKNG or VRSN?
Metric tally: BKNG 12 · VRSN 4It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeVRSN(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | VRSN |
|---|---|---|
| P/E ratio | 21.75● | 30.93 |
| Forward P/E | 13.38● | 28.46 |
| P/S ratio | 4.73● | 15.26 |
| PEG ratio | 0.14● | 2.66 |
| EV / EBITDA | 14.07● | 22.63 |
| FCF yield | 6.90%● | 4.08% |
Profitability
| Metric | BKNG | VRSN |
|---|---|---|
| Gross margin | 100.00%● | 88.35% |
| Operating margin | 34.28% | 67.93%● |
| Net margin | 22.23% | 49.96%● |
| ROE | -96.88% | -38.33%● |
| ROIC | 50.82%● | -61876.44% |
Dividends
| Metric | BKNG | VRSN |
|---|---|---|
| Dividend yield | 0.97% | 1.13%● |
| Payout ratio | 24.14% | 35.79% |
Growth (annualized)
| Metric | BKNG | VRSN |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 5.69% |
| EPS CAGR (5Y) | 158.62%● | 4.52% |
| FCF CAGR (5Y) | 39.83%● | 8.12% |
| Total return CAGR (5Y) | 12.81%● | 5.15% |
Frequently asked
- Which is better, BKNG or VRSN?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: VRSN (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 12 to 4.
- Is BKNG or VRSN cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and VRSN at 30.93.
- Which has grown faster, BKNG or VRSN?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus VRSN at 5.69%.
- Does BKNG or VRSN pay a bigger dividend?
- BKNG yields 0.97% and VRSN yields 1.13% based on trailing dividends and the latest price.
- Is BKNG or VRSN more profitable?
- VRSN runs the higher net margin — BKNG at 22.23% versus VRSN at 49.96%.
- Which has been the better investment, BKNG or VRSN?
- Over the past 10-year, VRSN delivered the higher annualized total return — BKNG at 12.30% versus VRSN at 12.87%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioVeriSign P/E ratioBooking dividend yieldVeriSign dividend yieldBooking ROEVeriSign ROEBooking operating marginVeriSign operating marginBooking revenue growthVeriSign revenue growthBooking free cash flowVeriSign free cash flow
Booking & VeriSign appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.