Booking Holdings Inc. (BKNG) vs VeriSign, Inc. (VRSN)
A side-by-side comparison of Booking Holdings Inc. and VeriSign, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; VRSN is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
VRSN
VeriSign, Inc.
$292.71TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BKNG vs VRSN
growth of $100 · dividends reinvested · last 10yBKNG +215.3% (+12.2%/yr)VRSN +280.0% (+14.3%/yr)VRSN compounded faster over this window
BKNG VRSN
BKNG vs VRSN: by the numbers
- •BKNG is the larger company ($134.77B vs $26.46B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 31.75 P/E), one valuation lens rather than an overall verdict.
- •VRSN converts more revenue to profit (49.77% vs 25.53% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 5.75% CAGR).
- •VRSN pays the higher dividend yield (1.12% vs 0.92%).
Metrics side by side
Valuation
| Metric | BKNG | VRSN |
|---|---|---|
| P/E ratio | 19.29 | 31.75 |
| Forward P/E | 16.64 | 29.90 |
| P/S ratio | 4.77 | 15.49 |
| EV / EBITDA | 13.30 | 23.58 |
| FCF yield | 7.08% | 4.03% |
Profitability
| Metric | BKNG | VRSN |
|---|---|---|
| Gross margin | 100.00% | 88.47% |
| Operating margin | 34.49% | 67.86% |
| Net margin | 25.53% | 49.77% |
| ROIC | 71.23% | N/A |
Dividends
| Metric | BKNG | VRSN |
|---|---|---|
| Dividend yield | 0.92% | 1.12% |
| Payout ratio | 17.83% | 34.71% |
Growth (annualized)
| Metric | BKNG | VRSN |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 5.75% |
| EPS CAGR (5Y) | 158.62% | 4.52% |
| FCF CAGR (5Y) | 56.15% | 11.10% |
| Total return CAGR (5Y) | 14.07% | 5.66% |
Frequently asked
- Which has the lower trailing P/E, BKNG or VRSN?
- BKNG has the lower trailing P/E: BKNG trades at 19.29 and VRSN at 31.75. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or VRSN?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus VRSN at 5.75%.
- Does BKNG or VRSN pay a bigger dividend?
- BKNG yields 0.92% and VRSN yields 1.12% based on trailing dividends and the latest price.
- Is BKNG or VRSN more profitable?
- VRSN runs the higher net margin — BKNG at 25.53% versus VRSN at 49.77%.
- How have BKNG and VRSN total returns compared?
- Over the past 10 years, BKNG delivered 12.15% and VRSN delivered 14.59% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioVeriSign P/E ratioBooking dividend yieldVeriSign dividend yieldBooking ROEVeriSign ROEBooking operating marginVeriSign operating marginBooking revenue growthVeriSign revenue growthBooking free cash flowVeriSign free cash flow
Booking & VeriSign appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.