Is BKNG or VICI cheaper?

On trailing earnings, VICI is cheaper: BKNG trades at a 21.75 P/E and VICI at 9.77.

Which has grown faster, BKNG or VICI?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus VICI at 24.66%.

Does BKNG or VICI pay a bigger dividend?

BKNG yields 0.97% and VICI yields 6.25% based on trailing dividends and the latest price.

Is BKNG or VICI more profitable?

VICI runs the higher net margin — BKNG at 22.23% versus VICI at 76.69%.

Which has been the better investment, BKNG or VICI?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus VICI at 2.53%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs VICI Properties Inc. (VICI)

VICI leads on 8 of 15 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and VICI Properties Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — BKNG vs VICI

growth of $100 · last 9y

BKNG +112.4%VICI +54.2%BKNG compounded faster

BKNG VICI

BKNG vs VICI: by the numbers

•BKNG is the larger company ($127.81B vs $30.71B market cap).
•VICI trades at the lower earnings multiple (9.77 vs 21.75 P/E).
•VICI converts more revenue to profit (76.69% vs 22.23% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 24.66% CAGR).
•VICI pays the higher dividend yield (6.25% vs 0.97%).

Which is better, BKNG or VICI?

Metric tally: BKNG 7 · VICI 8

It depends on what you're optimizing for:

ValueVICI(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

IncomeVICI(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	VICI
P/E ratio	21.75	9.77●
Forward P/E	13.38	9.71●
P/S ratio	4.73●	7.53
P/B ratio	—	1.08
PEG ratio	0.14●	5.51
EV / EBITDA	14.07	11.94●
FCF yield	6.90%	8.37%●

Profitability

Metric	BKNG	VICI
Gross margin	100.00%	99.22%
Operating margin	34.28%	98.67%●
Net margin	22.23%	76.69%●
ROE	-96.88%	11.01%●
ROIC	50.82%●	7.92%

Dividends

Metric	BKNG	VICI
Dividend yield	0.97%	6.25%●
Payout ratio	24.14%	68.30%

Growth (annualized)

Metric	BKNG	VICI
Revenue CAGR (5Y)	37.43%●	24.66%
EPS CAGR (5Y)	158.62%●	8.20%
FCF CAGR (5Y)	39.83%●	23.10%
Total return CAGR (5Y)	12.81%●	2.53%

Frequently asked

Which is better, BKNG or VICI?: It depends on your goal. value: VICI (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: VICI (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, VICI leads 8 to 7.
Is BKNG or VICI cheaper?: On trailing earnings, VICI is cheaper: BKNG trades at a 21.75 P/E and VICI at 9.77.
Which has grown faster, BKNG or VICI?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus VICI at 24.66%.
Does BKNG or VICI pay a bigger dividend?: BKNG yields 0.97% and VICI yields 6.25% based on trailing dividends and the latest price.
Is BKNG or VICI more profitable?: VICI runs the higher net margin — BKNG at 22.23% versus VICI at 76.69%.
Which has been the better investment, BKNG or VICI?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus VICI at 2.53%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full VICI analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio VICI Properties P/E ratio Booking dividend yield VICI Properties dividend yield Booking ROE VICI Properties ROE Booking operating margin VICI Properties operating margin Booking revenue growth VICI Properties revenue growth Booking free cash flow VICI Properties free cash flow

Booking & VICI Properties appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.