Booking Holdings Inc. (BKNG) vs VICI Properties Inc. (VICI)
A side-by-side comparison of Booking Holdings Inc. and VICI Properties Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Total return — BKNG vs VICI
growth of $100 · dividends reinvested · last 9yBKNG vs VICI: by the numbers
- •BKNG is the larger company ($134.77B vs $27.34B market cap).
- •VICI converts more revenue to profit (67.50% vs 25.53% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 22.87% CAGR).
- •VICI pays the higher dividend yield (7.13% vs 0.92%).
Metrics side by side
Valuation
| Metric | BKNG | VICI |
|---|---|---|
| P/E ratio | 19.29 | 9.62 |
| Forward P/E | 16.64 | 8.92 |
| P/S ratio | 4.77 | 6.67 |
| P/B ratio | N/A | 0.94 |
| EV / EBITDA | 13.30 | 12.33 |
| FCF yield | 7.08% | 9.64% |
For REITs like VICI Properties Inc., GAAP P/E is distorted: heavy non-cash property depreciation depresses reported earnings and overstates the multiple. Real-estate companies are valued on funds from operations (FFO / AFFO) and price-to-FFO — see the Funds From Operations section. The P/E is shown for reference only.
Profitability
| Metric | BKNG | VICI |
|---|---|---|
| Gross margin | 100.00% | 99.33% |
| Operating margin | 34.49% | 88.77% |
| Net margin | 25.53% | 67.50% |
| ROE | N/A | 9.48% |
| ROIC | 71.23% | 7.64% |
Dividends
| Metric | BKNG | VICI |
|---|---|---|
| Dividend yield | 0.92% | 7.13% |
| Payout ratio | 17.83% | 69.77% |
VICI Properties Inc.'s payout ratio is measured against GAAP earnings, which non-cash depreciation depresses for REITs — the dividend is conventionally assessed against funds from operations (FFO / AFFO) instead, so the GAAP figure overstates the payout burden.
Growth (annualized)
| Metric | BKNG | VICI |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 22.87% |
| EPS CAGR (5Y) | 158.62% | 8.20% |
| FCF CAGR (5Y) | 56.15% | 22.01% |
| Total return CAGR (5Y) | 14.07% | 2.05% |
Frequently asked
- Which has grown faster, BKNG or VICI?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus VICI at 22.87%.
- Does BKNG or VICI pay a bigger dividend?
- BKNG yields 0.92% and VICI yields 7.13% based on trailing dividends and the latest price.
- Is BKNG or VICI more profitable?
- VICI runs the higher net margin — BKNG at 25.53% versus VICI at 67.50%.
- How have BKNG and VICI total returns compared?
- Over the past 5 years, BKNG delivered 14.07% and VICI delivered 2.05% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking & VICI Properties appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.