Booking Holdings Inc. (BKNG) vs Ubiquiti Inc. (UI)
A side-by-side comparison of Booking Holdings Inc. and Ubiquiti Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; UI is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
UI
Ubiquiti Inc.
$534.72TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs UI
growth of $100 · dividends reinvested · last 15yBKNG +827.9%UI +3282.1%UI compounded faster
BKNG UI
BKNG vs UI: by the numbers
- •BKNG is the larger company ($154.44B vs $32.36B market cap).
- •BKNG trades at the lower trailing earnings multiple (24.63 vs 34.68 P/E), one valuation lens rather than an overall verdict.
- •UI converts more revenue to profit (30.43% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 12.27% CAGR).
- •BKNG pays the higher dividend yield (0.86% vs 0.59%).
Metrics side by side
Valuation
| Metric | BKNG | UI |
|---|---|---|
| P/E ratio | 24.63 | 34.68 |
| Forward P/E | 17.87 | 35.38 |
| P/S ratio | 5.36 | 10.56 |
| P/B ratio | N/A | 27.19 |
| PEG ratio | 0.16 | 0.34 |
| EV / EBITDA | 14.82 | 28.78 |
| FCF yield | 6.09% | 2.29% |
Profitability
| Metric | BKNG | UI |
|---|---|---|
| Gross margin | 100.00% | 46.02% |
| Operating margin | 34.28% | 35.75% |
| Net margin | 22.23% | 30.43% |
| ROE | -96.88% | 78.37% |
| ROIC | 50.82% | 72.62% |
Dividends
| Metric | BKNG | UI |
|---|---|---|
| Dividend yield | 0.86% | 0.59% |
| Payout ratio | 24.14% | 27.19% |
Growth (annualized)
| Metric | BKNG | UI |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 12.27% |
| EPS CAGR (5Y) | 158.62% | 15.17% |
| FCF CAGR (5Y) | 39.83% | 6.21% |
| Total return CAGR (5Y) | 17.66% | 13.32% |
Frequently asked
- Which has the lower trailing P/E, BKNG or UI?
- BKNG has the lower trailing P/E: BKNG trades at 24.63 and UI at 34.68. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or UI?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus UI at 12.27%.
- Does BKNG or UI pay a bigger dividend?
- BKNG yields 0.86% and UI yields 0.59% based on trailing dividends and the latest price.
- Is BKNG or UI more profitable?
- UI runs the higher net margin — BKNG at 22.23% versus UI at 30.43%.
- How have BKNG and UI total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and UI delivered 29.42% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioUbiquiti P/E ratioBooking dividend yieldUbiquiti dividend yieldBooking ROEUbiquiti ROEBooking operating marginUbiquiti operating marginBooking revenue growthUbiquiti revenue growthBooking free cash flowUbiquiti free cash flow
Booking & Ubiquiti appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.