Booking Holdings Inc. (BKNG) vs Toyota Motor Corporation (TM)

A side-by-side comparison of Booking Holdings Inc. and Toyota Motor Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 31, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnBKNG vs TM

growth of $100 · dividends reinvested · last 10y
BKNG +264.2% (+13.8%/yr)TM +116.0% (+8.0%/yr)BKNG compounded faster over this window
100200300400Start $10020182020202220242026$364$216
BKNG TM

BKNG vs TM: by the numbers

  • TM is the larger company ($232.74B vs $154.27B market cap).
  • TM trades at the lower trailing earnings multiple (8.59 vs 22.08 P/E), one valuation lens rather than an overall verdict.
  • BKNG converts more revenue to profit (25.53% vs 8.60% net margin).
  • BKNG grew revenue faster over the past five years (31.52% vs 3.43% CAGR).
  • TM pays the higher dividend yield (3.09% vs 0.81%).

Metrics side by side

Valuation

MetricBKNGTM
P/E ratio22.088.59
Forward P/E19.05N/A
P/S ratio5.430.71
P/B ratioN/A1.04
EV / EBITDA15.0911.15
FCF yield6.22%1.35%

Profitability

MetricBKNGTM
Gross margin100.00%16.74%
Operating margin34.49%7.05%
Net margin25.53%8.60%
ROE-96.88%12.69%
ROIC71.23%3.53%

Dividends

MetricBKNGTM
Dividend yield0.81%3.09%
Payout ratio24.14%30.44%

Growth (annualized)

MetricBKNGTM
Revenue CAGR (5Y)31.52%3.43%
EPS CAGR (5Y)158.62%6.33%
FCF CAGR (5Y)56.15%N/A
Total return CAGR (5Y)17.19%5.14%

Frequently asked

Which has the lower trailing P/E, BKNG or TM?
TM has the lower trailing P/E: BKNG trades at 22.08 and TM at 8.59. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BKNG or TM?
Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus TM at 3.43%.
Does BKNG or TM pay a bigger dividend?
BKNG yields 0.81% and TM yields 3.09% based on trailing dividends and the latest price.
Is BKNG or TM more profitable?
BKNG runs the higher net margin — BKNG at 25.53% versus TM at 8.60%.
How have BKNG and TM total returns compared?
Over the past 10 years, BKNG delivered 13.63% and TM delivered 8.24% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 31, 2026.