Booking Holdings Inc. (BKNG) vs Toyota Motor Corporation (TM)
A side-by-side comparison of Booking Holdings Inc. and Toyota Motor Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 31, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$199.09Consumer CyclicalDelayed quote: Aug 31, 2026, 4:00 PM EDT
TM
Toyota Motor Corporation
$196.54Consumer CyclicalDelayed quote: Aug 31, 2026, 4:00 PM EDT
Total return — BKNG vs TM
growth of $100 · dividends reinvested · last 10yBKNG +264.2% (+13.8%/yr)TM +116.0% (+8.0%/yr)BKNG compounded faster over this window
BKNG TM
BKNG vs TM: by the numbers
- •TM is the larger company ($232.74B vs $154.27B market cap).
- •TM trades at the lower trailing earnings multiple (8.59 vs 22.08 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 8.60% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 3.43% CAGR).
- •TM pays the higher dividend yield (3.09% vs 0.81%).
Metrics side by side
Valuation
| Metric | BKNG | TM |
|---|---|---|
| P/E ratio | 22.08 | 8.59 |
| Forward P/E | 19.05 | N/A |
| P/S ratio | 5.43 | 0.71 |
| P/B ratio | N/A | 1.04 |
| EV / EBITDA | 15.09 | 11.15 |
| FCF yield | 6.22% | 1.35% |
Profitability
| Metric | BKNG | TM |
|---|---|---|
| Gross margin | 100.00% | 16.74% |
| Operating margin | 34.49% | 7.05% |
| Net margin | 25.53% | 8.60% |
| ROE | -96.88% | 12.69% |
| ROIC | 71.23% | 3.53% |
Dividends
| Metric | BKNG | TM |
|---|---|---|
| Dividend yield | 0.81% | 3.09% |
| Payout ratio | 24.14% | 30.44% |
Growth (annualized)
| Metric | BKNG | TM |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 3.43% |
| EPS CAGR (5Y) | 158.62% | 6.33% |
| FCF CAGR (5Y) | 56.15% | N/A |
| Total return CAGR (5Y) | 17.19% | 5.14% |
Frequently asked
- Which has the lower trailing P/E, BKNG or TM?
- TM has the lower trailing P/E: BKNG trades at 22.08 and TM at 8.59. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or TM?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus TM at 3.43%.
- Does BKNG or TM pay a bigger dividend?
- BKNG yields 0.81% and TM yields 3.09% based on trailing dividends and the latest price.
- Is BKNG or TM more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus TM at 8.60%.
- How have BKNG and TM total returns compared?
- Over the past 10 years, BKNG delivered 13.63% and TM delivered 8.24% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioToyota Motor P/E ratioBooking dividend yieldToyota Motor dividend yieldBooking ROEToyota Motor ROEBooking operating marginToyota Motor operating marginBooking revenue growthToyota Motor revenue growthBooking free cash flowToyota Motor free cash flow
Booking & Toyota Motor appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 31, 2026.