Booking Holdings Inc. (BKNG) vs The Charles Schwab Corporation (SCHW)
BKNG leads on 9 of 16 compared metrics, though SCHW is the cheaper stock.
A side-by-side comparison of Booking Holdings Inc. and The Charles Schwab Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
SCHW
The Charles Schwab Corporation
$91.10Financial Services
Total return — BKNG vs SCHW
growth of $100 · last 27yBKNG +896.0%SCHW +189.9%BKNG compounded faster
BKNG SCHW
BKNG vs SCHW: by the numbers
- •SCHW is the larger company ($158.44B vs $127.81B market cap).
- •SCHW trades at the lower earnings multiple (18.08 vs 21.75 P/E).
- •SCHW converts more revenue to profit (33.26% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 14.85% CAGR).
- •SCHW pays the higher dividend yield (1.30% vs 0.97%).
Which is better, BKNG or SCHW?
Metric tally: BKNG 9 · SCHW 7It depends on what you're optimizing for:
ValueSCHW(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeSCHW(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | SCHW |
|---|---|---|
| P/E ratio | 21.75 | 18.08● |
| Forward P/E | 13.38 | 12.44● |
| P/S ratio | 4.73● | 5.63 |
| P/B ratio | — | 3.24 |
| PEG ratio | 0.14● | 0.36 |
| EV / EBITDA | 14.07 | 10.90● |
| FCF yield | 6.90%● | 6.09% |
Profitability
| Metric | BKNG | SCHW |
|---|---|---|
| Gross margin | 100.00%● | 87.57% |
| Operating margin | 34.28% | 43.04%● |
| Net margin | 22.23% | 33.26%● |
| ROE | -96.88% | 19.14%● |
| ROIC | 50.82%● | 9.50% |
Dividends
| Metric | BKNG | SCHW |
|---|---|---|
| Dividend yield | 0.97% | 1.30%● |
| Payout ratio | 24.14% | 25.21% |
Growth (annualized)
| Metric | BKNG | SCHW |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 14.85% |
| EPS CAGR (5Y) | 158.62%● | 17.05% |
| FCF CAGR (5Y) | 39.83%● | 8.89% |
| Total return CAGR (5Y) | 12.81%● | 5.66% |
Frequently asked
- Which is better, BKNG or SCHW?
- It depends on your goal. value: SCHW (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: SCHW (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 9 to 7.
- Is BKNG or SCHW cheaper?
- On trailing earnings, SCHW is cheaper: BKNG trades at a 21.75 P/E and SCHW at 18.08.
- Which has grown faster, BKNG or SCHW?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SCHW at 14.85%.
- Does BKNG or SCHW pay a bigger dividend?
- BKNG yields 0.97% and SCHW yields 1.30% based on trailing dividends and the latest price.
- Is BKNG or SCHW more profitable?
- SCHW runs the higher net margin — BKNG at 22.23% versus SCHW at 33.26%.
- Which has been the better investment, BKNG or SCHW?
- Over the past 10-year, SCHW delivered the higher annualized total return — BKNG at 12.30% versus SCHW at 13.78%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioCharles Schwab P/E ratioBooking dividend yieldCharles Schwab dividend yieldBooking ROECharles Schwab ROEBooking operating marginCharles Schwab operating marginBooking revenue growthCharles Schwab revenue growthBooking free cash flowCharles Schwab free cash flow
Booking & Charles Schwab appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.