Is BKNG or RDDT cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and RDDT at 45.92.

Which has grown faster, BKNG or RDDT?

Over the past five years, RDDT grew revenue faster — BKNG at a 37.43% CAGR versus RDDT at 57.28%.

Does BKNG or RDDT pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while RDDT does not currently pay one.

Is BKNG or RDDT more profitable?

RDDT runs the higher net margin — BKNG at 22.23% versus RDDT at 28.60%.

Booking Holdings Inc. (BKNG) vs Reddit, Inc. (RDDT)

BKNG leads on 8 of 11 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Reddit, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

RDDT

Reddit, Inc.

$31.21B

$162.10Communication Services

Total return — BKNG vs RDDT

growth of $100 · last 2y

BKNG +13.8%RDDT +252.4%RDDT compounded faster

BKNG RDDT

BKNG vs RDDT: by the numbers

•BKNG is the larger company ($127.81B vs $31.21B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 45.92 P/E).
•RDDT converts more revenue to profit (28.60% vs 22.23% net margin).
•RDDT grew revenue faster over the past five years (57.28% vs 37.43% CAGR).
•BKNG pays a dividend (0.97% yield) while RDDT does not currently pay one.

Which is better, BKNG or RDDT?

Metric tally: BKNG 8 · RDDT 3

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthRDDT(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	RDDT
P/E ratio	21.75●	45.92
Forward P/E	13.38●	24.91
P/S ratio	4.73●	13.27
P/B ratio	—	10.32
PEG ratio	0.14	—
EV / EBITDA	14.07●	43.60
FCF yield	6.90%●	2.65%

Profitability

Metric	BKNG	RDDT
Gross margin	100.00%●	91.37%
Operating margin	34.28%●	25.11%
Net margin	22.23%	28.60%●
ROE	-96.88%	22.25%●
ROIC	50.82%●	14.86%

Dividends

Metric	BKNG	RDDT
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	RDDT
Revenue CAGR (5Y)	37.43%	57.28%●
EPS CAGR (5Y)	158.62%	—
FCF CAGR (5Y)	39.83%	—
Total return CAGR (5Y)	12.81%	—

Frequently asked

Which is better, BKNG or RDDT?: It depends on your goal. value: BKNG (lower P/E); growth: RDDT (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 8 to 3.
Is BKNG or RDDT cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and RDDT at 45.92.
Which has grown faster, BKNG or RDDT?: Over the past five years, RDDT grew revenue faster — BKNG at a 37.43% CAGR versus RDDT at 57.28%.
Does BKNG or RDDT pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while RDDT does not currently pay one.
Is BKNG or RDDT more profitable?: RDDT runs the higher net margin — BKNG at 22.23% versus RDDT at 28.60%.

Go deeper

Full BKNG analysis Full RDDT analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Reddit P/E ratio Booking dividend yield Reddit dividend yield Booking ROE Reddit ROE Booking operating margin Reddit operating margin Booking revenue growth Reddit revenue growth Booking free cash flow Reddit free cash flow

Booking & Reddit appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.