Booking Holdings Inc. (BKNG) vs Reddit, Inc. (RDDT)
A side-by-side comparison of Booking Holdings Inc. and Reddit, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; RDDT is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
RDDT
Reddit, Inc.
$157.77Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BKNG vs RDDT
growth of $100 · dividends reinvested · last 2yBKNG +31.2% (+14.5%/yr)RDDT +190.3% (+70.4%/yr)RDDT compounded faster over this window
BKNG RDDT
BKNG vs RDDT: by the numbers
- •BKNG is the larger company ($134.77B vs $30.37B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 36.69 P/E), one valuation lens rather than an overall verdict.
- •RDDT converts more revenue to profit (31.35% vs 25.53% net margin).
- •RDDT grew revenue faster over the past five years (57.28% vs 31.52% CAGR).
- •BKNG pays a dividend (0.92% yield), while RDDT has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BKNG | RDDT |
|---|---|---|
| P/E ratio | 19.29 | 36.69 |
| Forward P/E | 16.64 | 29.35 |
| P/S ratio | 4.77 | 10.93 |
| P/B ratio | N/A | 9.24 |
| EV / EBITDA | 13.30 | 36.06 |
| FCF yield | 7.08% | 3.35% |
Profitability
| Metric | BKNG | RDDT |
|---|---|---|
| Gross margin | 100.00% | 91.44% |
| Operating margin | 34.49% | 20.07% |
| Net margin | 25.53% | 31.35% |
| ROE | N/A | 26.51% |
| ROIC | 71.23% | 23.61% |
Dividends
| Metric | BKNG | RDDT |
|---|---|---|
| Dividend yield | 0.92% | N/A |
| Payout ratio | 17.83% | N/A |
Growth (annualized)
| Metric | BKNG | RDDT |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 57.28% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 56.15% | N/A |
| Total return CAGR (5Y) | 14.07% | N/A |
Frequently asked
- Which has the lower trailing P/E, BKNG or RDDT?
- BKNG has the lower trailing P/E: BKNG trades at 19.29 and RDDT at 36.69. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or RDDT?
- Over the past five years, RDDT grew revenue faster — BKNG at a 31.52% CAGR versus RDDT at 57.28%.
- Does BKNG or RDDT pay a bigger dividend?
- BKNG pays a dividend (0.92% yield), while RDDT has no payments in the available dividend history.
- Is BKNG or RDDT more profitable?
- RDDT runs the higher net margin — BKNG at 25.53% versus RDDT at 31.35%.
Go deeper
Dig into the metrics
Booking P/E ratioReddit P/E ratioBooking dividend yieldBooking ROEReddit ROEBooking operating marginReddit operating marginBooking revenue growthReddit revenue growthBooking free cash flowReddit free cash flow
Booking & Reddit appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.